Chapter 343: Start with the arcade

"Mr. Zhang, the number of registered members of Battle.net has exceeded 100,000, and the current growth rate has slowed down, but the sales of time cards have continued to increase. About 40% of people have bought time cards, and more than half of them bought Monthly card for a limited time."
From the beginning of August to the beginning of promotion, to the beginning of September, within a month, the revenue was less than 2 million. And the agency fee given is more than 2 million, which is not yet included in other costs such as publicity. The promotion of this battle network is obviously at a loss.
But Zhang Yang said with a smile on his face: "It doesn't matter, let them increase the promotion efforts. Those government agencies want to promote, and there are not some small Internet cafes, computer service agencies, etc., let them promote them attentively. On the forum Promotion efforts should also be increased."
The reason why the promotion effect is not good enough is because China Internet's network speed is not good. Some choose to download, it is a headache. When playing games online, I often get stuck.
These are all network problems that Zhang Yang can't solve. I remember that the first speed-up in my previous life was around ninety-nine, and only then can I really experience large-scale online games.
The current Internet speed is not as fast as that of a mobile phone in the previous life.
"Mr. Zhang, can we really start to make profits the next year?"
"It must be possible, rest assured. At that time, computer games should also be really exerted, and now we can't be left behind."
In the past two years, Battle.net’s charging model should also be used to it. At that time, card charging when promoting online games would be easier for everyone to accept.
The current losses are made for the future profit. Don't look at the poor promotion in the country, but it is good in Europe and the United States. In the island countries of Asia and South Korea, it is better.
Especially in South Korea, the Internet coverage and network speed at this time are all leading in the world, and the future will be the same.
"I remember it. Mr. Zhang, this is a fax from the United States, saying that the case where Sega Bandai sued several second-hand game cassette retailers was closed for the third time, and Sega Bandai suffered a disastrous defeat."
"Oh? Show me." Zhang Yang became interested as soon as he heard the news.
How did Sega Bandai think of accusing second-hand retailers and not letting others sell second-hand cassettes? This is quite straightforward.
As a result, it was a complete failure in the court argument. Isn't this a joke?
Sega Bandai should be busy developing games and game consoles at this time, not accelerating R&D speed well, developing the next-generation game consoles as early as possible, bringing them to the market, and recovering the defeat, actually thinking about starting elsewhere.
Zhang Yang speculated that there should be some problems within the Sega Bandai, and the senior executives of the island country headquarters and the American branch had been dumping each other before Sega.
The sales of Sega's products in North America once suppressed Nintendo, but in the island country, they were defeated by Nintendo. The executives in the United States naturally think that they are stronger and should get important positions and high income.
The headquarter of the island country relied on being the headquarter, and it did not take the American side into consideration. They felt that it was because the American game suddenly caught fire for a short time, that made the United States pick up the cheap.
And Saga’s president, Nakayama Yoshio, didn’t know what to think, but actually made two-hand preparations each time, which seemed more secure, but he always had to waste money on one side.
For example, when they develop new machines, they will choose a variety of hardware company products from both markets to test, and then compare them. At this time, the American branch naturally recommended American suppliers, and the island countries recommended the island suppliers. Many times, they would sign an agreement in advance for efficiency.
This leads to failure to perform the contract with this side and a penalty for breach of contract. Sega Bandai now has insufficient cash, and still gets it this way, isn't it a death?
In order to make more money, I started with a second-hand cassette retailer. What is this?
Even if you want to increase revenue and ease the pressure on funds, there are too many methods, such as layoffs, such as financing, such as loans, how can you not use this method.
And this failure, Sega Bandai will become a joke in the industry. Zhiduoxing must definitely "help" to publicize it, and companies like Nintendo and Changni will certainly not miss the opportunity.
"Okay, I don't need to focus on this matter in the future, I will inform the United States and the island countries, and cooperate with the Sega Bandai propaganda. This time, our dance machine and tambourine machine market is almost saturated?"
Secretary Xiao Wang thought about it and quickly recalled the data in his mind.
"Yes, this month's sales decline is more serious, and the order volume is also much lower. It is expected that the market will reach saturation temporarily by the end of this year."
Even if Zhiduoxing has developed multiple language versions, and even some regions directly launched the English version, the sales are still very general, and they don’t make much money.
Compared with the R&D cost and return rate of this product, many people say that Zhiduoxing has taken a detour.
If the R&D cost is 10 million, then it must be sold for more than 30 million to protect the capital. Because you have to pay for production costs, promotional costs, sales costs and other costs, three times the sales return is good.
In order to promote this product, Zhiduo Xingguang spent more than 30 million US dollars in advertising. Many companies are waiting to see jokes.
For large companies, if a product does not make money, it is a failure. Such as dancing machines, which are very hot, but still do not make money, will become a joke in the industry.
What's the use of your hard cry, no one buys it. The market is so big, you spend the most expensive promotional fees, it is so.
"How is the test of Zhiduoxing GMINI, what can I do with UU reading www.uukanshu.com?"
"At present, many R&D centers and factories are testing, and no obvious problems have been found. Moreover, performance such as error correction rate has been improved a lot, and the system has been optimized. The DVD drive used is now completely stable."
"How about the cost? Has it come down?"
"At present, several production lines are still being debugged, and the production cost is expected to be reduced by 15%. Mr. Zhang, do we really not strengthen the graphics display function?"
Although this is not a new model, if it also has 3D function, it can definitely suppress Sony's PS, and then it will be king on the 32-bit machine.
With the number and price of games, it is not a problem to compete with N64.
The performance of the game console is good, but also the game can be shown. Like Saturn, Sega, many games simply can't show the performance of the game console, so Saturn threw the street.
"No need. The main consumer market for this product is the arcade hall!"