Chapter 406: Sixty-four DD listing

When Zhang Yang studied how the company went public, his colleagues did not slack off and worked hard to develop. Nintendo has planned to officially launch 64DD, and seeing the promotion of Battle.net and Sega Bandai's online battle, it has also begun to build its own network platform.
In fact, at this time, Nintendo has discovered that their 64DD has become tasteless. But Nintendo has made a commitment to consumers. If it does not release this year, it will make players very disappointed.
The credibility of a company is very important, and Nintendo also strives to build their brand, which cannot be shaken. So even knowing that 64DD is no longer suitable for distribution, they still intend to bring it to market.
On the one hand, the promise is fulfilled, on the other hand, they can also explore their network platform to prepare for the future.
During this period, sales of N64 continued to decline, and in the mainland of the island country, it was overwhelmed by Sega Bandai's Uranus. In overseas markets, it was jointly suppressed by Zhiduoxing and Changni.
Originally Nintendo thought that this game console might be able to sell about 50 million units, but now it seems that 30 million is a major barrier.
In terms of peripheral capabilities, they are not as good as Zhiduoxing, they are not as good as the number of games, and they are not as good as the advanced performance, and they are not as good as Sega Bandai, which makes Nintendo's products seem to have no features.
Fortunately, they have some best-selling game masterpieces. Super Mario 64 has sold millions of sets, has already paid back, and sales are still increasing. It is hoped that it will exceed 10 million sets.
The Legend of Cedar: Ocarina of Time, the current sales are also very hot, driving the sales growth of the host. But otherwise, there is no special fire.
Of course, there are still a lot of money-making games.
But relying on games to extend the life of the console, but can not make more money. In particular, Sega Bandai has launched a 128-bit host, and Zhiduoxing and Changni are both in research and development. Even Zhiduoxing said that it will be launched this year, and Chengni also said that it will be launched in the year, and they must also be updated.
Otherwise, it will be like FC was suppressed by 16-bit machines produced by Sega, NEC, etc. When you launched, many players have already bought other people's products, will they buy another game console?
Therefore, the 64DD release and sales cycle must not be long, and it cannot affect the sales of the next generation of machines. This must also be explained to the players.
To put it bluntly, this 64DD is destined to lose money, but Nintendo can only recognize it by pinching its nose.
So Yamauchi discussed with the company's executives and decided to bring 64DD to the market in March, but only the island market, and other regions do not sell.
One market's losses are enough. Nintendo cannot bear losses in more markets. The estimated loss is about one to two billion US dollars.
In order to make up for the loss, Nintendo decided to increase the retail price of this product, that is to say, this product is only sold to those high-end players who are not bad.
Ordinary players, forget it.
64DD was launched, and the retail price was set at 30,000 yen. Calculated according to the exchange rate at this time, it also exceeded two hundred dollars. Nintendo's N64 is priced at only 19,800 yen.
The price of a peripheral is 1.5 times the price of the host, which has never been done before. Sega has launched some peripherals, the price is relatively high, but not as high as this ratio.
At this time, Sega Bandai's Uranus, currently the only 128-bit host, has a strong performance, and the retail price is only 29800 yen. A peripheral device that is more expensive than the best game console on the market, and it's damned if it can be sold.
When this product was launched, some media reported it, and the splashes were not too big. After knowing the news, Zhang Yang called Sun Tengfei.
"Tengfei, Nintendo's 64DD is on sale, what do you think?"
Sun Tengfei remembered saying that this was destined to be a street-fighting product, but was criticized by the president at the time. He also studied the characteristics of this product and probably guessed Nintendo's idea.
"President, this product will definitely cause Nintendo's profits to decline. First of all, in terms of selling price, it is not easy to accept. Perhaps Nintendo also understands, but they have to launch it in order to promise, otherwise it will affect the company's reputation."
"But the products can't be sold, and the research and development costs are not low. With their introduction of network services, the maintenance costs in the future will definitely be higher."
"We have studied and we know that the future network is the development trend of the game industry, just like 3D at this time. But on Nintendo's network platform, all you can download is the game on FC."
What is the game on FC, only 8-bit game. Today, the Zhiduo Z3 and Nintendo's GBC run 16-bit games, and 8-bit games are far behind.
In some economically underdeveloped regions, the game industry is not developing well enough, and there are still some markets for 8-bit games. For example, in China, people who learn to play games on the machine are still more than those who play in arcade halls and Zhiduoxing G. EbookFREE.me Sales of their next-generation game consoles. After analysis, we believe that this is just an excessive product, and the sales period may be one and a half years. "
"But this product may make more people interested in their own games, and will become Nintendo employees, or third-party game manufacturers. At the same time, Nintendo can also explore the online game model for their next-generation game console development. Gain experience."
"However, we don't think this will have any impact on the Zhiduoxing G2. We can also connect to the Internet, and we also have experience in building Battle.net's network platform. We are better at this."
Zhang Yang was very satisfied with Sun Tengfei's answer, and finally no longer defies his opponent. Nintendo can develop to this day, it was once the leader of the industry, how can the ability be underestimated?
There is also news that there is not much turmoil, that is, Matsushima Shinji was blamed after leaving Nintendo. It is said that he also sold the Nintendo stock he held and went to the United States.
Zhang Yang does not know the specific situation, but it seems that Yamauchi is currently choosing an heir, and he has directly ruled out his son-in-law.
In the previous life, Nintendo found people from the non-Yanuchi family to take the helm for Nintendo. The development was indeed good. Nintendo repressed the profit in ten years later, and it still maintained its strong position in the handheld market.
But in this life, Nintendo is not necessarily able to turn over. And this time, Nintendo is no longer suppressed, but they are Zhizhixing. Not only the home market but also the handheld market.
"64DD to Matsuda Shiji to pay attention to, your focus is to pay attention to Sega Bandai and Chang Ni. Especially Sega Bandai, this is our main competitor this year!"