Chapter 419: Pre-sale

Booking is also a kind of pre-sale, and the product will not be sold to the player in advance, but it can also be seen how much the player likes this product.
Zhang Yang's previous life, many mobile phone manufacturers, like to play this set, the effect is very good. Some pre-sales require payment of 100% of the purchase price in advance, while others only require payment.
Through this method, Zhiduoxing can get a large amount of cash. This is not the most important thing, and more importantly, it will affect the product sales of peers.
At present, the only competitor of Zhiduoxing G2 is Sega Bandai Uranus. Who this pre-sale is aimed at is also clear at a glance.
It is a pity that the network at this time is not yet well developed, and online shopping malls have not yet emerged. Even the giant Amazon in the past life, at this time, is just a book seller who cannot make ends meet.
There is no payment link on the official website of Zhiduoxing Group. This will take another two years to develop. Now the company's technology and funds are not enough.
So Zhiduoxing Group talked to agents and retailers to accept reservations through retailers and charge half of the fee.
In order to prevent competitors from maliciously ordering and refunding, it is stipulated that no refunds can be made after booking and before the product is launched.
When this news broke on the official website of Zhiduoxing Group and was announced in the stores and counters of various retailers, it caused a huge change in the market.
...
"What do you say? Zhiduoxing G2 accepts reservations? Should I pay half of the deposit? Will it not be refunded before going public?" Ogawa felt trouble when he got the news.
Originally, the promotion of Zhiduoxing G2 was very fierce, and many players were waiting for the listing of Zhiduoxing G2, which had a great impact on Uranus' sales.
And Niuni and Nintendo also announced that their new 128-bit game console is under development and is expected to be available next year.
Uranus became the public enemy of the industry as the first 128-bit game console to be launched. The other three manufacturers all want to beat them, even continually picking up the shortcomings of Uranus.
Sega Bandai has increased a lot of publicity expenses for this, and if it is not for Microsoft to join them, they may have lost.
Just when they wanted to continue to enjoy the dividends of the exclusive market, Zhiduoxing actually played such a hand. Players are willing to pay in advance without giving consoles and game discs?
Of course, Ogawa knows the benefits of doing so, and can withdraw funds faster, which can affect the market earlier. But if the number of people booked is small, it will also have a huge impact on the listing of Zhiduoxing G2!
This is a very risky move!
"Is there a problem with the Zhiduoxing Group's funds?" Ogawa felt that he had discovered the truth.
"The news from our staff in Huaxia, Zhiduoxing Group plans to release the Zhiduoxing G2 in fifteen languages ​​this time, and it is also sold globally. It is currently in full production and there are many products in the warehouse."
"According to our estimates, the production cost of Zhiduoxing G2 will exceed 150 US dollars, and then the profits of warehousing, transportation, advertising, agents and retailers, their $199 selling price is not profitable."
"Even if the storage and advertising expenses are not counted, the production cost alone will make Zhiduoxing Group stretched. This year their revenue is good, and the net profit in the first two quarters is expected to exceed 400 million US dollars, but those game consoles and game discs It will account for more than a billion dollars, or even higher."
"The Zhiduoxing Group is bound to run out of money. They have also borrowed a large amount of money from the bank before. Their reservation must be for the return of funds."
Okawa Kung finally laughed, don't they know the benefits of the global simultaneous sale? The disadvantages are also great, that is, the funds are heavily occupied and the risks are extremely high.
Otherwise, even if their production capacity is not high, can't they find OEM in other factories? Zhiduoxing Group is playing big this time, so they come to join in.
If it is done properly, even if you can't let Zhiduoxing Group go bankrupt, it can also affect Zhiduoxing Group's plan, causing them to have a sharp decline in profits and even run into losses.
However, the premise of all this is that the reservation of Zhiduoxing G2 is not good.
So, we made their bookings bad!
...
[Chidoxing Group is in financial crisis and needs money to alleviate it]
[Rumored that Zhiduoxing Group owed payment to the supplier and encountered the supplier's siege]
[Zhiduoxing Group owes its employees arrears, and several employees jointly negotiate salary]
[Can I really get the product after booking payment? 】
A piece of news broke out, leaving many players who originally planned to book the Zhiduoxing G2 in hesitation. They were afraid that they would actually pay the booking price as the media said, and the other party had no product for them.
They want to buy more fun game consoles, want the first batch to get their hands, but don't want their money to be floated.
On the second day after accepting the reservation, there were so many negative news. It was obvious that someone was targeting Zhiduoxing and made the reservation of the previous day ~EbookFREE.me~ instantly subsided.
Agents in some areas called to ask if they would increase the cost of publicity and respond positively?
They also know that Zhiduoxing Group has insufficient funds during this period, because it is too much to suppress goods, and it will be even worse next month.
Whether Zhiduoxing Group can still provide the money, they are not sure. But if you don’t refute, it will be regarded as the default by many people, and it will have many bad effects on the wisdom of Zhiduoxing.
Zhang Yang saw the media reports, and the answer to Sun Tengfei was two words: "Return!"
There are many ways to fight back, such as breaking out negative news from other companies, such as breaking out your own positive news, or selling miserable sympathy, etc. Any kind of good work can turn things around.
But Zhang Yang's request is that several methods are carried out simultaneously. Not only to let players know that Zhiduoxing Group is in difficulty now, but also to let players understand that Zhiduoxing Group can deliver on time, the product photos in the warehouse are proof, but also to point the finger at other peers, and set off a war of words.
Others spoke first, why should Ji Duoxing be forbearing? Let's make it short, we will have new products on the market soon, do you have any? Uranus is listed earlier, is it okay to sell?
We are the industry first, who are you?
When the game machines on the assembly line were continuously packed, shipped into the warehouse, and even loaded into containers, and the photos and videos shipped overseas were broadcast, the reputation of Zhiduoxing quickly reversed.
In addition, some suppliers and employees stood up and said that they voluntarily requested Zhiduoxing to suspend payment, because they are all family members of Zhiduoxing Group and are willing to help their own homes.
After the news broke out, players who booked Zhiduoxing G2 began to line up.