Chapter 433: Advertising war

Zhang Yang’s inspection work in the United States has not yet returned to the country, and he received the news. Uranus announced that it will be listed in several English departments in Britain and Australia in advance.
It seems that after the defeat in the North American market, Uranus is ready to take a new path, but that requires the consent of Chiduoxing Group.
"Edson, call Sun Tengfei and ask about the sales statistics of the Asia-Europe English Department, and see where Sega Bandai has increased advertising."
Before going to market, we must intensively advertise in advance to ensure that more consumers notice that good performance can only be achieved on the day of listing.
If you can’t sell it on the first day, it will be the same as the previous NEC game console.
Game consoles can't be sold, and the game licenses purchased before will naturally not be sold. The loss is not a little bit.
Sega Bandai seems to be profitable this year, the performance of the game consoles is acceptable, and the games are also sold.
By next year, Sega and other companies' game consoles will be listed, and Sega Bandai will be defeated again!
Soon, Edson opened the mailbox, printed the content, and put it in front of Zhang Yang: "President, this is the information from President Sun."
Zhang Yang took a look. In addition to a few developed countries, most of the regions where English is the official language turned out to be less developed countries in Africa and Asia.
The regions where Sega Bandai increased advertising this time included Britain, Ireland, Australia, New Zealand, Xiangjiang, Puerto Rico and Nigeria.
Some of the remaining places do not know whether they think it is not cost-effective to advertise, plan to list quietly, or not plan to list in those areas at all, and they will not sell much anyway.
It is the market of Xiangjiang that Zhang Yang has to pay attention to, because the nearby Philippines and Malaysia also make English the official language. Like Xiangjiang, highly educated people will definitely speak English.
And English-speaking, generally also middle-class or above families, is also the main consumer group to buy game consoles.
The game consoles sold in Xiangjiang may be bought by Malaysians. Therefore, the area with a population of more than 6 million in Xiangjiang can have high sales. On average, almost two families have a game machine. How is this possible?
"Call and let Sun Tengfei notify these areas to increase the amount of advertising. Uranus is not going to be listed, then let them see, all over the sky is what we feel about Zhiduoxing advertising."
The density of advertisements is high, so there are bound to be some wasteful advertisements. But the benefits are also obvious, that is, consumers can always see your product advertisements.
In this way, when consumers want to buy a game console, the first reaction is generally the most familiar brand in their minds. Even if consumers have never thought about buying a game console, with the increase of advertisements, listening to the advertisement every day, they will occasionally be impulsive and want to buy a game console.
If you buy a game console, you have to buy a game. Even if a game is more fun, it will soon become boring. Now that the game disc has a secret key, it can only be played on one game console, and it cannot be communicated in private.
This is not just Chi Doxing, but also Sega Bandai's new models, and other companies plan to do the same. This fundamentally blocked the sale of second-hand game discs, and no longer had to deal with any ridiculous lawsuits.
When Sega first accused the second-hand game cassette retailer, it became the laughing stock of the global industry, but also let colleagues know how much money they can make without second-hand game cassettes!
After Zhiduoxing took the lead in using the secret key, other companies followed suit. Even Nintendo's cassettes added secret keys to lock a game console.
Although this will increase some software costs, it also greatly avoids second-hand games. For game manufacturers and game console manufacturers, the advantages are greater than the disadvantages.
Some players criticized this, but the manufacturers did not bother. You don’t play, there are many people who like to play.
Zhiduoxing suddenly increased the number of advertisements in some areas, and Sega Bandai knew from the investigation that it was deliberately aimed at them.
If we increase the amount of advertising in the island market and the North American market, it is quite normal, because these two markets are the most developed and the main battlefield for all manufacturers to compete.
However, the increase in the number of advertisements in the English-speaking countries is special. If there is nothing else, can it not explain anything? This is to know that Uranus is going to be listed in those areas, ready to snipe them!
Ogawa Kungfu is also unambiguous. After seeing the information, he immediately called the vice president of sales, Ichiro Shoichiro: "This is the advertising density of the Chitastar Group in these areas. Do you know how to do it?"
"President, how much do we increase the budget?"
"Double!"
Ichiro Shoichiro went out immediately and arranged to increase advertising in those areas. Isn't it just brushing ads? Their Sega Bandai's advertising plan is also well received by the industry.
Zhiduoxing’s way of publishing game screens first, and then promoting their products will also be ~EbookFREE.me~ TV media, paper media, Internet, store advertisements, which are the four most mainstream advertisements, of which online advertisements are emerging , Is also the main revenue of many Internet companies.
One of the earliest game machine manufacturers to play online advertising was Zhiduoxing, because at that time Zhiduoxing also promoted many PC games, which can be regarded as accurate advertising.
Zhang Yang had just returned to the capital. Sun Tengfei came to him with some documents to sign and report on his recent work.
"President, these documents require your signature, mainly due to some temporarily increased advertising expenditure."
"Well. Uranus of Sega Bandai, which is listed in those markets today, are our ads suppressing them?" Zhang Yang asked while looking at the documents.
"No, Sega Bandai has also increased its advertising volume. However, we will have some advertising meetings next Monday, and we can ensure that the revenue and expenditure in those markets are balanced. If Sega Bandai increases advertising volume in this way, they will fall into a loss!"
Those who let Zhiduoxing go to market earlier, and the word of mouth has already risen. Now increase the amount of advertising, while increasing the sales of game consoles, while promoting new games.
The Sega Bandai entered the venue slightly later, losing the opportunity. Zhiduoxing has sufficient income in those markets as support, and the advertising costs are more expensive, but it is also a loss. In many markets, it is still at a loss. Zhiduoxing is not carrying it.
This advantage is that in those markets, many consumers have approved Zhiduoxing game consoles and are willing to buy new game consoles.
"Very good. Just follow this standard. Every profit is invested in advertising. The next step is to increase the national advertisements of the French and Spanish departments, which cannot give Sega Bandai any chance to breathe!"