Chapter 434: The gap is growing

At the beginning of September, Uranus of Sega Bandai went on sale in French-speaking regions such as France, but its sales volume is only a quarter of that of Gordian G2 as it is in Britain.
In the 128-bit game console market, except for the island countries and North America, other regions are now two to eight points, and Zhiduoxing occupies 80%, which makes everyone unexpected.
They thought that Zhiduoxing would be strong, but they didn't expect it to be so strong. In the opinion of companies like Shunyi, Uranus' performance is already good, and consumers should like it.
Moreover, when Uranus was listed on the island market, the praise was also constant. Why would it fail in Europe and Asia?
Soon they also found out that Zhiduoxing Group's advertising is too crazy, not just advertising on game consoles, every major game is also advertising crazy, and it is claimed to be an exclusive game masterpiece.
The performance of some games is indeed good, but there are still some games that did not meet expectations, which is obviously a loss, but Zhiduoxing does not care.
It is said that Zhiduoxing Group is going to be listed soon, and it is said that the second round of inquiry has ended and will be officially listed next month. At this time, operating profit should be guaranteed to ensure that the stock price after listing will not fall.
Last year, Zhiduoxing started to make profits in some European markets. In the second half of this year, it started to fall into a loss position again. This is obviously not normal.
Cheng Ni and Nintendo also wanted to understand at this time that Zhiduoxing was not only to suppress Sega Bandai, but also to quickly seize the market.
Looking at Zhiduoxing now is a loss, but the sales of game consoles are growing rapidly. By the time the new game consoles of Schneider and Nintendo are released to the market, Chistar may have filled the market.
At that time, the top class needed more new games, rather than game consoles.
Last year, Zhiduoxing's share in the console console market reached 50%, which made Seni, Nintendo, and Sega Bandai feel shocked.
At that time, because of the peripherals of the dance mat, this magical peripheral is equivalent to a top-notch game, which is much more popular than Nintendo’s Legend of Cedar: Ocarina of Time, Final Fantasy 7 The profit margin is still high.
Shunyi, Nintendo, and others thought that the peripherals of the dance mat will drop with the release of the Zhiduoxing G2, and Uranus and the Zhiduoxing G2 market competition can also give them some buffer time.
However, the two companies began to frantically advertise, and the sales of game consoles increased.
Don't look at Uranus's share in many markets is only 20%, but sales are not low. Those markets were completely opened under the mad advertising offensive.
Uranus' sales have now reached 9 million units, of which more than 3 million are in the island market, more than 3 million in the North American market, and more than 2 million in other parts of Europe and Asia.
The sales of G2 Star G2 are even more terrifying, with more than 4 million in the island market, more than 6 million in the North American market, and more than 10 million in the Eurasian market.
Less than three months after being listed, Zhiduoxing G2 has repeatedly set sales records. This data is higher than the sales of many game consoles for several years!
Of course, Zhiduoxing Group has also paid a high advertising fee for this, and the profit margin in many regions has been reduced to less than 10%, and some regions have even suffered losses.
But this not only did not allow Zhiduoxing to converge, but on the other hand, the Zhiduoxing Group became more radical, and the number of advertisements in the North American and island markets began to soar.
This is the development strategy Zhang Yang has set for Zhiduoxing. Just like the development model of the Internet, it is very easy to users first and wait for the number of users to increase.
Nowadays, the game of Zhiduoxing G2 is no longer so cheap. Ordinary 3D games are priced at about one hundred dollars. Some of the more popular games are priced at more than one hundred and fifty dollars.
But even so, the game is still selling very well. The profits in games have more than doubled overall, and the losses in advertising can make up for this.
In fact, the same is true of Uranus at Sega Bandai. Uranus' research and development costs only account for a quarter of advertising costs. This gap is still widening.
Product development alone cost tens of millions of dollars, and advertising costs exceeded 100 million dollars, but Sega Bandai will have to increase.
This is also forced. If the advertising costs do not continue to increase, the sales gap between them and Zhiduoxing G2 will continue to widen.
With the help of Microsoft, Uranus' software translation is progressing very smoothly. It is estimated that by the end of the year, it will be released in more than 70 major markets in ten languages ​​in ten languages.
Even if this year's advertising costs increase so much, Sega Bandai can guarantee to make money. But Ogawa Kungfu was not happy because the suppressed ones were too miserable.
He is even more worried that Chang Ni has announced that PS2 will meet with consumers in March next year and be backward compatible. At that time, consumers will have more choices.
The gap cannot be so big, Sega Bandai must make some response, otherwise they will never have the chance to rise again~EbookFREE.me~Ogawa Kung flew to Seattle this time personally, to talk to Bill 61 Gates, how Help Sega Bandai to develop more fun games and drive the sales of consoles through games to save the defeat.
On the Ni side, they are also stepping up the commissioning of new products. They plan to complete the final test by the end of the year and start production. They also want to emulate the Zhiduoxing Group next year and sell them simultaneously in the global market.
If you don't do this, it will be difficult for PS2 sales to grow rapidly, and future market share will certainly not meet expectations. Zhiduoxing G2 is too strong.
In terms of host performance, they think it is already very good, and may be slightly higher than Zhiduoxing G2, but they are not confident that they will be able to suppress each other.
Just like the era of Zhiduoxing G, it obviously has no 3D function, but it has the best sales, suppressed their PS, and Nintendo's N64, which caused Saturn to stop production early and almost went bankrupt.
Nintendo also felt the crisis, and Songsong also increased R&D funds, which must be accelerated. Now that their 64DD peripherals have gone public, they haven't sold much, and the company has already lost money. Sales of N64 continue to decline. Without new game consoles, they will completely lose the chance of being the leader in the competition industry.
Just to regain market dominance in this generation, it seems unlikely, and Nintendo also decided to take back their throne on the next generation of game consoles!
When other game makers felt very urgent, the Zhiduoxing Group did not relax here, because the president flew to the United States again.
It is said that the company's future investment has entered a substantial stage. The president wants to go over and sign an important contract, and this contract can ensure that the company will be ahead of other game machine manufacturers in the hardware field in the future.