Chapter 445: Uranus' dilemma

When Zhang Yang focused on domestic policies and the investment layout of the Zhiduoxing Group was also rapidly expanding, Sega Bandai was in trouble.
This dilemma is brought about by changes in the network environment.
The Internet has begun to enter the era of broadband, and countries have begun to promote broadband, especially in developed countries.
The markets with the best sales of game consoles also happen to be developed countries. Only people in developed countries will have so much spare money to pursue spiritual satisfaction.
At first, Sega Bandai designed a modem embedded in Uranus, which was called a genius design by many people, but now it seems to be a joke, which seriously hinders Uranus' network speed upgrade.
At this time, Zhiduoxing G2 has added several advertisements again. The content of the advertisement is that many players are fighting through the Internet, and the game screen does not have any lag, just like playing on a game console.
And Zhiduoxing Group directly named Sega Bandai: "Is Uranus' game online battle so smooth?"
After these advertisements came out, Uranus' sales volume fell once again, and now the weekly sales volume has fallen below 100,000 units, but they have already sold in more than 70 countries around the world.
The weekly sales of Zhiduoxing G2 rose from 300,000 units to 500,000 units, comparing the damage.
1999 has reached the fourth quarter, and half of the fourth quarter has passed. The global sales of Zhiduoxing G2 have rushed to 30 million units. Uranus has been listed one year ahead of the Zhiduoxing G2, but the global sales have just exceeded 1,000. Two million units, the gap is growing.
If you still can't think of a solution, then until next year's rush to the PS2 listing, Uranus' sales will dive again, and then this game machine will definitely be in a loss again.
In desperation, Ogawa convened a meeting of executives to discuss solutions. Fortunately, this time Bill 61 Gates also came to participate.
"Everyone, our Uranus has been magnified due to design flaws, which has led to continuous criticism of our Internet function. How should we solve it, you come up with a charter."
"President, aren't our Internet functions so flawed? I know that broadband standards are being proposed now, and countries are also laying broadband networks, but how long will it take, at least one or two years before they can be promoted?"
"Players who really use the Internet to play games are, after all, a small number because of the high price of online charges. Many people say that playing games online will find out that when the bill comes out at the end of the month, the bill will soon be able to buy a game machine."
"I think our core problem is the lack of games, especially the lack of a series of games that allows players to want to buy and want to play as soon as they hear the name. So we need to add a fee to buy games from other game companies, Or talk to them about authorized sharing."
Ichiro Shoichiro's remarks were approved by several senior officials, and Bill 61 Gates also nodded.
Ueno Kazuto also said: "I agree with Ichiro Shoichiro's view that we should increase the cost of game development. There are still many animation copyrights worth developing at Bandai, and we have also gone through market research."
The two subsidiaries of Bandai and Sega operate independently and develop the animation copyrights of Bandai, which will be more cost-effective for Bandai subsidiaries and can also promote their animation and toy peripheral industries.
With money, you can naturally buy more animation copyrights. During this time, many companies have also made good anime, which is very popular. This is not enough. Bandai must be the largest, and it has an absolute gap with other companies.
If Ogawa ignored Ueno and Dian, you knew the development of anime copyright for Bandai, but I told you several times to make a big adaptation, why don't you agree?
The plots of many animes are somewhat similar. They are the routines of some heroes playing monsters, and even some characters are very similar. Can you let players remember?
Take a look at Nintendo and Zhiduoxing. The characters of other people's games are more distinctive. Not only the clothes are different, but also the hairstyle and face are not the same. Even some clear ones, the facial features can see the difference.
"Bill, what do you think?" Ogawa Kung asked.
"Now players are criticized for nothing more than two reasons. The first is that our Internet access function is lagging behind and the network speed is slow. Then we will launch a peripheral device, change the Internet access method, or simply remove the modem from the game console."
"Second, our game masterpieces are few, so buy more games and develop more games. Even if ours are losing money now, but after our next-generation consoles are launched, the sequels of these games will have a certain player base , We can make money."
Hearing Bill 61 Gates' words, Okawa groaned in his heart, this is to make Uranus into a loss.
For Microsoft, Uranus’ losses are nothing. A company with a market value of more than three billion U.S. dollars is completely lost, and it’s not a problem for Microsoft. It just loses face.
Microsoft has not invested less in recent years, and not every investment has made money, and many investments have fallen into disregard. Microsoft summed up the experience and lessons in some failures and made some of their products more successful. EbookFREE.me
Microsoft is not afraid to wait for the next generation to earn it, but Sega Bandai will not. Once the losses continue, the company's capital chain may break. At that time, it will either accept capital injections or continue to issue additional shares, or it can only be acquired.
These three situations happen to be what Microsoft wants to see, because Microsoft has long expressed the idea of ​​holding Sega Bandai, and has never concealed it.
"Bill, a peripheral that can assist Internet access, also has to pass through our original port. This cost is definitely not low, the research and development costs will not be low, and the company's funds will be tight."
"The development of games will also seriously occupy funds, and the company is really unable to carry out two at the same time. I suggest that the company abandon the peripherals that assist the Internet, and increase the cost of game development."
"When the network speed really develops, we can also start the development of a new generation of game consoles. The golden sales period of a game console is only two to three years, and now we have been selling it for two years, waiting for three years. , We started the development of new game consoles, and once again lead other game console manufacturers."
"At that time, Internet broadband should also be stable, and the performance of our new game consoles will once again amaze the world, and at the same time we will be backward compatible to make up for Uranus' shortcomings."
Just because of its incompatibility, Uranus has been criticized by players. Some old games still have many loyal players.
If it is backward compatible, some of their old games can also be sold out, and it is easier to develop a series of games.
Bill 61 Gates looked at Da Chuan Gong. He understood what the other party meant and wanted to conservatively develop. No problem, so come on, and wait until Chang Ni PS2 goes public, Ogawa Kung will beg him to increase his stake!