Chapter 447: Don't let Uranus die too fast

"Yo, PS2 has started to publicize and warm up. This performance parameter is good. The CPU is better than ours." Zhang Yang looked at the information in his hand and his expression on his face was very relaxed.
"President, this time Niny also announced that PS2 will be listed simultaneously worldwide. It is said that at least six languages ​​are used, including Japanese, English, French, Spanish, Russian and Traditional Chinese."
Zhang Yang put the data down and looked at Sun Tengfei: "Isn't this normal, they will be more passive when they are listed in the market. If there is only Uranus in the market, then Ni Ni can develop slowly, but with us, they You have to break the rules!"
"There is no price on it. Didn't you say when to start the pre-sale?"
"It is said that the pre-sale will start early next year, and the official listing time is also set in March. Based on past experience, they should pre-sell one month in advance to adjust production."
"How much do you think PS2 sales can reach on the first day, can it be our strong enemy?" Zhang Yang leaned on the sofa and grabbed two grapes in the fruit bowl.
"On a 128-bit game console, our only opponent worth looking at is the Schneider PS2. Because of the current game camp, Schneider ranks first, we rank second, and Nintendo is similar to Sega Bandai."
"Sega Bandai's Uranus due to design flaws, coupled with insufficient promotion efforts, sales channels are not as good as ours, and there is still a lack of masterpieces. Failure is inevitable. It is estimated that when Nintendo's NGC goes public, Uranus should be discontinued."
"And the NGC plan is to be launched in the market around 2001. There is news from the island country that Songxia has confirmed that it has signed an agreement with Nintendo, and the specific content is unknown."
Microsoft bought shares in Sega Bandai, and Songxia did not agree with Zhiduoxing's cooperation conditions, so in the end he chose Nintendo. The two sides promoted each other technically, and it looked good, but they started too late.
If there is no outstanding performance in performance, then the new game console can still only be in the shadow of Zhiduoxing and Chang Ni. If you want better performance, then you have to increase research and development time, increase research and development costs, and then the market will become smaller.
Zhang Yang is quite sure that with the technology at this time, no game console with more than 128 bits can appear in two or three years. Even if it is, it can only be a concept machine, which is expensive and difficult to mass-produce, and no one will be willing to buy it, and no game manufacturer is willing to develop games for this.
Playing a game console is not just about having fun with yourself, but also about communicating with other friends, so Qu Gao and widowed are definitely not good.
At this time, the PC is only 64-bit, but the hardware performance is stronger, which can be seen from the price.
"Game companies in Europe need to increase their support. There are also neighboring South Korea and Treasure Island, including Eastern Europe and Central Asia. These are markets that companies such as Schneider do not value, and there are also many talents."
Game console manufacturers in the island countries pay more attention to their local game manufacturers and North American game manufacturers, because the game environment in these two regions is the best, the market is the most open, and there are indeed the most game masterpieces.
But the back wave overwhelms the front wave, and even kills the front wave on the beach. There are too many things designed by some companies to allow Zhang Yang to see some of the hot games in the previous life.
Even Zhang Yang sometimes puts forward some suggestions for improvement to the other party to help develop in a better direction.
"I understand that it will increase the investment in those markets. What I think is whether we should increase some advertising costs now, and take advantage of the conspicuous efforts to increase publicity and crush Uranus together!"
Sega Bandai's cash flow is definitely not much, not to mention listed companies with a market value of more than 3 billion US dollars, and the funds that may be used will definitely not exceed 300 million US dollars.
Once a comprehensive advertising war starts, or provides some game manufacturers with better preferential conditions, Sega Bandai's capital chain is bound to break.
The consoles and games produced cannot be sold. If some retailers take the initiative to sell them at a discount, the brand value of Sega Bandai will fall sharply.
This is not the first time that such a thing has happened, even Nintendo has encountered such a dilemma.
Zhang Yang thought for a while and shook his head: "Without this need, Uranus is already going downhill. It is estimated that when they stop production, sales will not reach 20 million units."
"At that time, our sales have already exceeded 50 million, or even 80 million units. What do you care about this? The two markets Uranus attaches most importance to are the island countries and North America, which also happen to be the two markets that Seni attaches most importance to. ."
"They don't need us to do anything, they will start competing with each other. And the result of the competition must be Uranus' defeat. We now, it is best not to let Uranus fail too fast."
Sun Tengfei didn't understand: "The president, if you can step on the other side, why do you want to keep it? Although Uranus' sales volume is definitely not as good as ours, it will always take some market share."
"In case Sega Bandai breathes a chance, the next generation will compete with us. Isn't it better to have one competitor?"
Zhang Yangbai gave Sun Tengfei a glance: "Who told the Sega Bandai to go bankrupt? Do you think they will withdraw from the next-generation game console competition~EbookFREE.me~ Do you forget who the shareholders of Sega Bandai are?"
shareholder?
Sun Tengfei thought about it carefully, it was nothing more than Okawa Kung CSK, Ueno Wada's gang of toys, anime giants, and Microsoft.
Wait, Microsoft?
Suddenly he remembered that, according to some previous news, Microsoft acquired several North American game makers and intends to enter the game industry.
For Microsoft, it is obviously not enough to just make games, then they need to produce their own game consoles. Previously, Microsoft had contact with Songxia, but then it fell apart because Microsoft bought Sega Bandai.
With all this connected, many things are clear.
"President, do you mean that if Sega Bandai quickly loses money, will it give Microsoft the opportunity to acquire them?"
Zhang Yang was satisfied: "Yes, Microsoft will never miss this opportunity. Acquiring a mature game console manufacturer is much easier than doing it themselves, and it naturally has a brand advantage."
"Sega Bandai becomes a controlling subsidiary of Microsoft, so the stock price will certainly be able to rise. Microsoft's casual investment of some money is enough to support Sega Bandai to develop the next generation of game consoles."
"Don’t underestimate the technology of Sega Bandai, they just took a few wrong steps, but they won’t go wrong step by step. Their game development skills are extremely strong, and they have very good copyrights. The reason why they failed this time Their lack of funds is related. The funds they invested in the Uranus project are far less than our G2."
"So during this time, let's not put too much pressure on Uranus and not give Microsoft a chance to quickly buy shares. Let them continue to struggle on the wrong path and delay their development."
"As for the wordy side, how about the new peripherals developed before?"