Chapter 487: Remember to eat or not to remember

Global monthly sales of mP3 exceeded 300,000 units, of which Zhiduoxing accounted for more than half of the market share, and this sales volume is still growing rapidly.
This also allows many other electronics companies to see business opportunities, mP3 does not seem to be difficult. Zhiduoxing can do it, so can we.
While other foreign manufacturers are still thinking about how to make some innovations, several companies have started to imitate on the mainland of China.
Their abacus cracked, did not spend too much research and development costs, and did not use too much advertising and publicity costs, imitated production and followed suit to make money.
So their cost can be very low, and there is no need to make any music download site, let consumers find a place to download it, the format is the same anyway.
As for whether the consumer downloads the genuine version, what does it have to do with them? Does the kitchen knife still manage to cut vegetables or cut people?
In the past two years, many emerging electronic manufacturers have emerged in China. Everyone sees the business opportunities in this industry, and feels that the barrier to entry is not high, and it is easy to succeed.
At present, it is mainly concentrated on several products, such as learning machines, electronic dictionaries, repeaters, walkmans, etc., which do not require any patent authorization, and they can simply imitate them.
Relying on low prices, you can also get some profit margins. I dare not say that earning money is full, but making money is guaranteed.
Of course, some of them have already gone downhill and are beginning to consider transformation. Others made a fortune and ran straight away, leaving a mess, including many foreign debts, let the local government axe headache.
At this time, a new product emerged, and there is no patent, it is easy to crack, of course, they will be swarming.
Just like a few years ago, when a lot of bees launched BP machines, many people bought many people, and many people did not know what brand. For retailers, the profits are large, and the retailers will desperately recommend to consumers.
It can't be sold in big cities, but it can still be sold in small cities or rural areas.
By June, more than a dozen mP3 brands appeared in the domestic market, most of them imitated Wan Yan's appearance, and only a few were imitated Zhiduoxing's appearance.
Zhang Yang looked at a lot of mP3 on the table, and he also saw several familiar brands.
"Have these been tested? How about their quality and how cheap are they?"
"President, this is the form we made after testing, you look at it. The key points need to pay attention, I have circled."
Duan Yongping sits on the sofa and smokes. This product is more competitive than the learning machine and the repeater machine.
Because those products still need to buy cassettes, and this product, you can go to the Internet cafe to download some mP3 songs, one or two dollars can get it, and even some Internet cafes have been downloaded, so that you can directly import.
The company's music download site has many loopholes, which is inevitable. One is because the website operation and maintenance costs are very high, and the company cannot make ends meet. The other is that the laws of China are not perfect at this time, at least in terms of copyright protection, the intensity is too low.
In order to sell the product, some deficient multi-stars can only bear to eat.
Fortunately, product promotion is getting smoother, and you can make money back through hardware. It was originally planned to sell 1 million units this year. Now it seems that there are hopes for 3 million units sold this year, provided that these cottage brands do not disturb the market!
Zhang Yang looked at the table, weight, storage, duration of use, sound quality, buttons, screen size, color, price, brand...
The table is very detailed, and each item is scored, with a maximum of five points and a minimum of one point.
The mP3 of Zhiduoxing and Wanyan are also listed, and not every score is five points.
Wan Yan's competitiveness in terms of usage time, price, and sound quality is weak. Zhiduoxing's weight, price, and sound quality are weak. What Zhang Yang didn't expect was that there was a company whose sound quality was better than theirs.
Not all the brands circled by Duan Yongping have a score of five, but also include some brands with a score of four.
Yuxing, Jin Yuanyuan, Xiaobawang, these companies really do not remember to eat or fight.
At the beginning, they were accused by Zhiduoxing on the repeater and lost some money. The brand was also greatly affected, even affecting their expansion and listing.
This time, it quickly cracked the mP3 technology, and produced a product with the same design.
"Old, do you figure out how to break the products of these companies?"
Duan Yongping pressed the cigarette out: "I have a few ideas, and I want to discuss with the president."
"The first is to ignore them for the time being and allow them to expand their production capacity. Their production cost cannot be lower than ours, but the selling price is 200 yuan lower than ours because their R&D costs are extremely low."
"But if they mass-produce, once our products are lowered in price, they will fall into a slow sale and thus fall into a loss, but we will also lose a lot in doing so."
"The second is to distinguish our products from them, classify us and Wan Yan as the first gear, classify them as the second gear, and use our brand effect to suppress them so that they can only Make small money. At the same time, we can also dig up some technical talents from their company and let them break the technology!"
"The third is to find some small companies to cooperate with us to encircle and suppress companies like Yuxing. Are they cheaper to sell, those small companies are cheaper, and then let those small companies have some quality problems, our side Cooperate with the publicity to make consumers question the quality of products from companies such as Yuxing and so give up buying.
"The fourth is to talk to suppliers of Yuxing and other companies~EbookFREE.me~ We cut off directly from the source of supply, so that they can not buy electronic components, so they can not produce. Just need such There are a lot of funds, and it can only achieve results in a short time, which is a way of losing both sides."
"The fifth is a long-term strategy, we slowly compress the profits of some products, so that all the products of Yuxing and other companies that are similar to ours, the profit margins have fallen, or even fell to no profit, and losses. This will not take a year. Time, they will have serious problems in their capital chain."
"However, in case they merge, or find other investors, we can't do it all at once."
Zhang Yang tapped his fingers on the table, which was really not easy. Zhiduoxing can't completely occupy the market, but if it uses a combination of two defeats, I don't know if it will attract the attention of the above.
"Try to lower the prices of some products first. For example, Chinese and English computer learning machines. Isn't this sales declining. Now that the computer penetration rate is getting higher and higher, then let this be a cheap product. And the price of electronic dictionaries. Once again, the price of the repeater will be lowered."
"When necessary, the price of mP3 is also reduced, and we will fight the price war!"