Chapter 489: We are regulating the market

The price reduction of Zhiduoxing Group's electronic products across the board has greatly stimulated the sales of electronic products in the market, but it has caused some small electronic factories that have just been established to struggle, and may even go bankrupt at any time.
I have clearly seen this industry very well before, and I feel that under the leadership of Zhiduoxing Group, it can flourish. Why did Zhiduoxing Group choose to cut prices?
Before the price of Zhiduoxing Group's products was high, they also sold very well. Well-known brand products, reliable quality, high prices, everyone is willing to accept.
But the price of Zhiduoxing's products has been reduced, and other products have no room for survival.
Many people say that Zhiduoxing wants to monopolize the market and become a price crocodile.
The news naturally reached Zhang Yang's ears, but he didn't care. In fact, Zhiduoxing could do this a few years ago, but he hasn't shot it all the time.
In the past two years, some companies have become more and more excessive, attached to Zhiduoxing, but do not want to be grateful, but instead work against Zhiduoxing everywhere.
Toads don't bite, they should respond!
In many of Huaxia's product markets, some large companies have risen through price wars. For example, Changhong TV in the early years, relying on price wars, quickly became the leader of the domestic TV industry.
It's just that they are too greedy, trying to monopolize the 21-inch TV market, and madly hoarding 21-inch CRTs, forcing other families to develop large-screen TVs, but it has opened the era of large-screen color TVs.
Even Lianxiang Group relied on fighting the price war to lower the price of personal computers again and again. From more than 20,000 units a few years ago to about 10,000 yuan now, there are still some cheap ones, which can be bought in six or seven thousand.
Lianxiang Group has also become the top domestic PC manufacturer, and it has established a strong foothold in Asia and has a reputation in the world.
In the international game console market, Zhiduoxing Group initially relied on cheap games, quickly opened up sales, occupied a certain market share, and then rose step by step, becoming the leader of the industry today.
In the past life, there were many enterprises that became the industry leader through price wars, such as Gree air conditioners of China and Galanz microwave ovens.
Large-scale production, high sales volume, high quality, low profit margin, brand awareness is further improved, and market share is rising.
After completely occupying the market, and then propose their own new standards, they can also make money by selling high-priced products.
However, like Zhiduoxing, which is originally an industry leader, is also the first to set prices by standard setters. It is indeed very rare to fight price wars.
Because of the price war, the profit margin of Zhiduoxing's products has fallen sharply. Although the sales volume has increased, the profit has decreased. And filling the market faster will also have a great impact on future sales.
Zhang Yang knew that if he did this, someone would soon be in charge, but no. It was just over a week before someone called to talk to Zhang Yang.
...
Liu Yuan, head of Xinbu cloth. Yesterday I received reports from my subordinates that the mainland's electronic products have recently experienced a great situation and may be reversing.
The responsibility of the electronics industry has just been merged into Xinbu for about two years. Liu Yuan also knows that although this is not a pillar industry of the country, it will definitely become more important in the future.
Now many people have BP machines, and many people have bought mobile phones. Other electronic products are also booming. Island countries, South Korea, and electronic products are one of the pillar industries, and China’s development in this regard cannot continue to lag behind. It is important to seize the time to catch up. This is very important for the improvement of overall national strength.
Liu Yuan found that the problem was caused by a company's price reduction and decided to talk to the person in charge of this company. The chairman of the other party said that when traveling abroad, he can only choose to talk to the president of the other company and the actual person in charge.
Just after meeting, he found that the person in charge was younger than he thought.
"Mr. Zhang, please sit down. Please come over without disturbing your work?"
"Liu Liu is busy and has time to chat with me. How come I have no time? Not to mention the affairs of the Zhiduoxing Group, each vice president is in charge, and my workload is not large."
"Mr. Zhang, but you are the helm of the leading enterprise in the electronics industry in our country, are you not afraid of the decision-making mistakes of the following people, causing losses?"
Zhang Yang looked at Liu Yuan: "There is something in Liu Busheng's remarks. But the company's important decisions must be signed by me, so any decision-making mistakes are my responsibility."
He will not blame others, after all, everyone else makes money for him.
"Mr. Zhang said so, I have to talk to Mr. Zhang about that. I heard that Zhiduoxing's products have been reduced in price across the board. Can Mr. Zhang know?"
"You know. We have increased production efficiency again, and at the same time increased some purchases. The cost of some domestic electronics factories has also been reduced. Our production costs have dropped, so the sales price has also decreased."
Zhang Yang's very normal look, as if to ask, are we in charge of the ministry?
"Has the production cost of Zhiduoxing been reduced so much? The cheapest version of Wenquxing was reduced to 298 yuan, the cheapest version of the repeater was reduced to 298 yuan, the Chinese and English computer learning machine was reduced to 298 yuan, and the cheapest one was mP3. Also reduced to 1099 yuan."
"In such a short period of time, the cost of mP3 has been reduced so much? What kind of equipment is Zhiduoxing and the efficiency has improved so much?"
After selling the product for a few months, the price has been reduced so much. You said that the cost has been reduced. Who believes!
"Liu Busheng said incompletely~EbookFREE.me~ Our Zhiduoxing gmInI price has also been reduced by 300 yuan, and related accessories have also been reduced. Even Zhiduoxing g2, the price has also been reduced by 200 yuan."
"All these thanks to some local political axe, support some electronics factories, the production of spare parts is getting cheaper, and our costs will naturally fall."
"There are still some prices that were too high before. For example, mP3 can't be sold at all, so I have to lower the price, hoping to increase some sales and make it more affordable. Is there any problem?"
Zhang Yang's eyes are clear, and he looks very sincere, but Liu Yuan's eyes are full of suspiciousness.
"Mr. Zhang, many products were originally produced and sold by multiple companies. Now that you are cutting prices, other companies will have no profit margins and will go bankrupt. Mr. Zhang does this, but it will disrupt the order of the electronics industry that is hard to develop. "
"The industry can only grow faster if the industry is full of flowers. If Mr. Zhang is so big, he can't give other small businesses a way to live. Must I do this?"
Zhang Yangyi was very wronged: "Disrupt the order of the industry? How could Liu Busheng say so? We are doing this, in fact, we are regulating the market!"