Chapter 502: All need to be handheld

Sega Bandai announces that the new generation of handheld handheld dream box has entered the development stage, which will bring a different experience to the majority of players
Suzy announced that the 32-bit handheld PsP has entered the development stage, and the classic Suny Ps game is reappearing
Two pieces of news quickly ignited the handheld market, and also caused many game manufacturers' stock prices to soar. Those classic 32-bit games must be hot again, so these game developers can certainly make more money.
The emergence of these two news did not make Zhiduoxing z4's pre-sale volume decline. Zhiduoxing's factories are also working overtime and even some other products, such as electronic pets, are completely handed over to foundries.
Electronic pets can still make profits for the company, but the profit margin is too low, and the sales volume is difficult to improve. At present, 100 million units have been sold worldwide. It is estimated that in a few years, inventory will be cleared.
Zhiduoxing Group can't guarantee whether the final sales volume will reach 150 million units. Anyway, the development cost has already been earned, and now it is nothing more than after-sales service.
The sales of Zhiduoxing’s computer learning machines are also very obvious, and now it is also handed over to the foundry. The production line has once again been adjusted, and handhelds, video game consoles, electronic dictionaries, repeaters, and mP3 are the company's main products.
Usually the factory usually works in two shifts, and occasionally the equipment is overhauled, and the production is suspended for two days a day. However, every time a new product comes out, it will always start three shifts a month or two in advance. Workers will work shifts and equipment will be available 24 hours a day.
This is the time when the factory is most efficient, and is also the method of choice for many foundries. The utilization rate of equipment is high, and the working hours of workers will not exceed the length of time, and there is no need to pay extra overtime.
Zhang Yang also knows that the factory's revenue will certainly be less, but it does not require the factory to ensure that it will always work in three shifts. This will give workers enough normal rest time, and at the same time when the company's products need to increase production capacity, it will not be delayed by orders from other companies.
The pre-sale of z4 has been very successful. The number of reservations has been close to two million units, and it is still growing rapidly. However, z4 will be officially launched in a week, and some products in more than ten languages ​​have already been loaded on the cargo ship and sent to their destinations.
There is also a part that will be transported by air to other regions this week.
Chang Ni is preparing to develop PsP, this chapter Yang is not surprised at all. Any manufacturer that makes game consoles is jealous of the profits of the handheld. Why Nintendo is able to guarantee a much higher profit than the Shunyi game console when the sales of the home game console market decline so severely, just because they still have income from handhelds.
In terms of home game consoles, Nintendo's sales are bound to be affected because the ngc at this time is not compatible with the previous game cartridges.
But their gBa is compatible with the previous gB series games, which will drive sales of handhelds. The performance of the game console has been improved. In fact, there are not many players playing old games. They prefer new games that are more fun. There are 32-bit ones, how many are still willing to play 8-bit or 16-bit games?
If you want to make more money in the game industry, you must not give up this cake. Even if you don’t earn much, you have to do it, at least it can affect the income of your peers and narrow the gap between the two sides.
The PsP of the previous life is also sold. Although it was easily defeated by Nintendo's gBm, Nintendo also declared that anyone who wants to challenge their handheld status will fail.
However, it also allowed Chang Ni to explore the market for handhelds and laid the foundation for their next-generation handhelds.
Sega Bandai, when it was still Sega, did a lot of handhelds, always trying to challenge Nintendo's handheld status. I didn't expect them to fail, and they almost dragged the company down.
But Sega Bandai stirred up the market and gave Zhiduoxing the opportunity to rise. This point, Sega Bandai must not be reconciled.
If it was a previous life, Sega must have gone downhill at this time and started to lose money. It had to consider withdrawing from the hardware industry, specializing in game development and revitalizing the enterprise.
But now Sega Bandai not only has a lot of exploitable animation copyrights, the game camp is also bigger than the previous life, and it also has Microsoft as an important shareholder.
Microsoft has always been very greedy for the gaming industry. It is said that Bill Gates likes to play games. Then it is understandable that Sega Bandai continues to be a handheld.
However, these two strategies are not the same as Zhiduoxing. Zhiduoxing has always been worried about Nintendo's preemption, so when it was developed, it was all quietly, and suddenly the finished product was taken out. In a short period of time, intensive advertising bombardment and publicity made people think In the palm of your hand, you can think of Zhiduoxing's z series.
It is also because of this strategy that Zhiduoxing has once again led Nintendo, which is beyond the expectations of other game console manufacturers.
Of course, development like Sega Bandai and Chang Ni is publicized during development, and even when the development reaches a certain stage, continue to publicize. After the development is basically completed, it is a very safe way to start looking for cooperation with game manufacturers.
But it is better to attract consumers, let consumers wait from the beginning, and wait for hope, know when the product will come out.
But many times, consumers wait too long and become impatient. Either choose a product of another brand, or simply do not buy this product, anyway, it is not a necessity.
Zhang Yang knows the pain of waiting. If you like what you like, and you still like it after using it, then of course it is very good.
But more often, UU reading www.uukanshu.com waiting is just a kind of obsession. When you actually buy it, you will find that this is not so happy, and even many times it will become disappointed.
It turns out that this game console is just like that, and this game is not so fun. Because with the development of time, the original fun games will gradually become ordinary.
At the beginning, many stunning designs will become ordinary. Only if it can always lead consumers' desire to buy can it be truly successful.
Zhiduoxing Group is this goal at this time, to make some innovations to make consumers shine. To ensure that the performance of the product is not backward, it must always be kept at the forefront of technology.
When I was the first generation of Zhiduoxing g, or when I was doing Zhiduoxing z1, the technology was insufficient, and I could only take the cheap route, and the profit margin was much lower than that of my peers.
Now Zhiduoxing no longer needs to do that, and has sufficient R&D funds and technical strength.
After reading the documents prepared by Xiao Wang, Zhang Yang grabbed the phone on the table: "Xiao Wang, book a ticket, I will go to Sami Company to see it. This time you will also follow along, the company's affairs, handed over to the General Manager, General Sun, they will do."