Chapter 538: Songxia, Changni's Decline

The adjustment of the company's vice president's work scope did not cause much shock. In fact, everyone has long discovered that the chairman and the president are more serious about Yongping.
Moreover, Duan Yongping is better than them, that is, Duan Yongping knows how to use people well, and promotes several subordinates, all of whom are very capable. Now they are also the company's middle management, and they are more prominent.
If a company wants to develop steadily over a long period of time, management must not fail. To have enough reserve talents, there must be enough elites at any management level.
Some management experts even say that the lower level of an enterprise is stable and its capabilities are outstanding, so as long as the core decision-makers are not brain-dead, the company's operation will generally not have problems.
Many times the core decision-makers value not the ability, but the network. Of course, to have enough connections, ability is also indispensable. No elite is willing to be friends with mediocrity.
Zhang Yang arranged his work so that he was fine, and began to pay attention to the development of the domestic consumer electronics industry.
Now Jin Yuanjian started to focus on translators. It is said that they sell well. Some foreign-funded enterprises have not purchased less. As for electronic dictionaries and repeaters, they can only be said to be average, and they have directly abandoned the mP3 business.
Yuxing Company mainly focuses on electronic dictionaries, and other businesses have basically given up, but the development of software is very good. It seems that there is a plan to give up hardware, because their hardware really loses a lot of money.
Xiao Bawang specializes in household appliances, and at the same time re-picked up the red and white machines. They found that the Zhiduoxing g series are relatively expensive, and many games are more complicated, unlike 8-bit games, which are simple and easy to use, and many people miss it more.
Coupled with Nintendo's retreat in the Chinese market, no longer staring at any copyright, it gave Xiaobawang a chance. Their red and white machines are only sold in the early 200s, and they are accompanied by a game card with one lily and one, which actually sells well, with thousands of sales per month.
What kind of universities, such as Ziguang and Fangfang, are now aggressively attacking the consumer electronics market, some do mP3, some do electronic dictionaries, some do repeaters, walkmans, etc., they are all profitable and profitable. route.
In fact, they can’t do that, because their brand is completely inferior to Zhiduoxing, and there is no added value for the brand. Even under the banner of a famous school enterprise, everyone may not buy it.
However, this does point out a way out for many electronics research institutes, schools, and enterprises. Even if they earn less, they are always making money, and they can get a lot of research funding.
In fact, many colleges and enterprises and research institutes are not paid high, and they are relatively cheap in the enterprise, but the technology is not bad.
Once they can research any new technology, they can quickly develop and grow.
Zhang Yang looked at some of the familiar names in his previous life, and many of them had already fallen before he was reborn. These are the companies that emerged during the booming of China's consumer electronics industry. The big waves of sand, whether it is gold or sand, time will prove everything.
The domestic consumer electronics industry is booming, companies are constantly emerging, local political axe support, and the cultivation of talents have caused foreign consumer electronics companies to be hindered in China.
For example, Songxia, which has developed very well, is considered to be the island's best-developed in the field of electronic appliances in China. Previously, televisions and video recorders were sold very well, and are also brand-name products in the eyes of many people.
But now?
TV sets are too expensive. Domestic TV sets are as clear as they are. They are a thousand or two thousand cheaper. Who has to pursue imports?
With that money, I can change a new TV set after two years.
Everyone knows that the technological development speed of televisions is fast now, as can be seen from the development of the screen size. Ten years ago, the mainstream was fourteen inches, five years ago the mainstream was twenty-one inches, and now the mainstream is twenty-seven and twenty-nine inches.
Songxia has a big TV with a size of more than 30 inches, but the average family living room is not that big. Why do you buy such a big TV? China's high-end market is still very small after all.
The other major video recorder, Songs, has long been unavailable for sale. It was topped by VcD, and then by DVDs and game tops. The video tape has long been unused, and it is large and takes up space. It is not clear enough.
The other products of Songxia are even more difficult to open up sales in China. Nowadays, the revenue of Songxia's branch is declining. It is said that it has just changed its new person in charge.
Another electronic giant in the island country is Chang Ni. They originally aimed at the China market and thought that by opening this market, they would make huge profits.
Originally, their Walkman sold well, and the CD player sold well. Although the game consoles sold poorly, the impact was not great. Chang Ni also increased advertising costs, hoping that their music products will be welcomed, just like their products in other regions.
Nowadays, many new portable music players have emerged in China. At first, it was a repeater. The impact is not too great. Later, mP3 appeared. This price is high, and the impact on Changi is not large for the time being.
But Huaxia has too many small enterprises to produce the Walkman. The price ranges from a few hundred at the beginning to less than one hundred at present.
Chang Ni would like to popularize a concept with everyone. They have better quality, better sound quality, sound more enjoyable, and the ultra-thin ones are more compact and easy to carry.
However, everyone found a problem. The products of Changni claim to be of good quality, and they are not actually dropped. The domestic Walkman, although it looks of average quality, sometimes the shell is broken, it can still be used ~EbookFREE.me~ and because the price is cheap, even if it is accidentally dropped, it can't be used, you can buy a new one , Not so distressed. As for the sound quality, you can use headphones to make up for it, even if you can't make up for it, it doesn't matter, there is no noise.
The cD machine was abandoned by most Chinese users. If you buy one, it is better to buy VcD and watch mV. Do you say it is small, comparable to mP3?
Brandy has a high reputation when it is abroad, but it doesn’t seem to be recognized in China. Do not know why, many people began to boycott the products of the island country, saying what they support domestic products.
Suzy spent a lot of advertising money on it, but it didn't help. It seemed that everyone didn't recognize the product, and it didn't matter how good the advertising was.
At this time, Changi began to regret. Was it wrong to decide to enter the Chinese market in a big way? Why is it that their products are very good, but they haven't bought it yet?
Why haven't they met any strong competitors this time, just those small companies in China that defeated their Walkman?
What should we do to gain a foothold in China?