Chapter 571: Friends Promotion Mode


   There are many previous-generation web games, and there are various ways of promotion. There is a special way of spreading among friends, which saves a lot of promotion costs. And this friend mostly refers to the penguin friend.
  Because Penguin has the most users, it cannot be matched by any other software. And because the penguin company learned the mode of Zhiduoxing, it also set a level for the penguin.
   Stars, moons and the sun, so that many people will surf the Internet every day to hang their numbers in order to increase the level of their penguins.
   There are even some netizens who hang two or three numbers at the same time, some are their own, some are others, just to upgrade.
  But they don’t know that this level will soon be replaced by the VIP level, which is more enviable and can be regarded as a model of krypton gold.
   I am afraid that many people can't think of it. A chat software can also be used for krypton gold, and the future revenue can envy many large companies.
   Now the number of Penguin users has already exceeded 100 million, and it is developing towards more numbers. However, this world's Penguin did not launch any games, and no other company wanted to develop a game spread by the Penguin.
  Zhang Yang knows the potential of this kind of game, especially suitable for some krypton gold games, but also suitable for many office workers to play.
  He called and called in Li Junsheng.
   "President, is there any work arrangement?" Li Junsheng's face is tired, and the company's recent game development progress is relatively backward, he is also more anxious and takes the lead to work overtime.
  Of course, the company will give overtime pay as stipulated by law, and after the project is successful, there will also be a bonus. If the game is on fire, there will be a bonus later.
  So when working overtime, there is no complaint from the employees of Zhiduoxing Group, which also means that their income will increase, who would think they are making too much money?
   "Jun Sheng, how many web games have the company developed recently, right?"
   "Yes, there are some second-party game companies and third-party game companies, all of which have developed web games and plan to launch on our company's game website."
   "I have seen that many games have their own selling points, and it does not matter that some of them have overlapping selling points. They have different settings and should be able to make money."
   The popularity of web games is far less than that of large-scale online games. In the future, many once-popular online games will have a payback period of two or three years. Many of them will be closed after less than a year because they cannot make ends meet.
   But there are still many companies developing web games. They specifically get some krypton gold points to attract local players, and then open it for a period of time. Anyway, local players are tired of it, and ordinary players just ignore it and don’t charge enough.
  Some online games also choose the time card mode, hoping to learn the success of games such as Legend, but ignore the user base and promotion efforts of Legend, and often fail.
   "This is very good, let players get used to our website to find new games, slowly rely on the game release, we can also make a lot of money."
   "But you haven't thought about it, maybe the promotion of some games may not be enough?"
   Li Junsheng's embarrassment: "President, this is no way. Many companies are not big, they spend a lot of money on developing games, there is not much promotion costs, many rely on the promotion of our website."
   "Even if it is a second-party game company, the funds are not so sufficient."
  Many game companies are founded by entrepreneurs. What money can they have? Some don’t even have one million of funds. They made a game, passed the evaluation of Zhiduoxing, and then went online on the Zhiduoxing game website, hoping to make money.
   Some models use paid downloads, some models use follow-up cards, and others use free-to-play to attract players with krypton gold.
  But no matter what kind, they do not earn much, the most basic reason is that the promotion is not strong enough. For Li Junsheng, some games are still highly playable.
   But most players currently prefer legends and miracles, as well as some large-scale online games developed by other companies, developed by small companies, it is too difficult to rise.
   "Have you thought about it, cooperate with other companies to promote it?"
   Cooperation promotion? Li Junsheng is confused, how can several companies cooperate to promote, they are in a competitive relationship.
   "It's not cooperation promotion between game companies, but cooperation with penguin companies. For example, this page game, I think it is a game of the game, right, then do you have to compare it with other players in order to feel good?"
   "You can introduce the Penguin, send invitations to your friends, and you can chat with each other to see how other people's businesses are operated."
   "In this way, it can be quickly promoted between friends, thereby driving the growth of the entire game crowd. The promotion cost is almost zero, which is completely a spontaneous promotion by players."
   "You can give the promotion players some small rewards, such as props in the game. This gift is not a cost to the game company, they just need to add a patch package."
   "Penguin is currently the most widely used and largest number of communication software in China. Most of the Internet users are currently using it. In the future, this ratio will be higher and the number will be more."
   "Catch the penguin users, you can catch most of the netizens, can this be understood? The promotion cost, you only need to give the penguin company some, and this does not need too much."
   "We have more cooperation with Penguin, which will help to occupy a larger market in the future~EbookFREE.me~ Is there more people playing games online every day, or is there more people talking about Penguin online every day?"
   "Many of our users are actually completely coincident. The next step is to make the coincidence rate higher. Isn't this difficult?"
   Li Junsheng suddenly realized, can it still be like this?
  Penguin to promote, it is indeed very cheap and very accurate. When playing games, playing with people you know is obviously more enjoyable, and you can even exchange and discuss offline.
   In the past, why did people say that the rich returned to their hometown? They wanted to show off in front of their acquaintances, so that they felt the most satisfied. The stranger knows that you have money and rarely envy.
   "I understand, let's talk to President Ma. This can really solve the game promotion problems of many small companies, or not limited to web games, other games are also acceptable."
  Li Junsheng was a little excited, which opened him a new door again. In terms of game operations, he is too far behind the president.
Zhang Yang waved his hand: "Go busy, I will give you a suggestion. And this matter, Ma will agree. By the way, you can name this kind of promotion method as friend promotion, use it as appropriate, don't let people Bored."
   "Don't worry about the development of the game, it must be fun, remember."
  
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