Chapter 618: Catch the young

The first month will soon pass, and Zhiduoxing Group has also resumed work. After a mobilization meeting, Zhang Yang and Duan Yongping returned to the office.
"Old, the sales of Zhiduoxing music phones have increased in the past two weeks?"
"It's increased a bit, but it's still not enough." Duan Yongping is still very dull and added some publicity expenses, how can the effect still not work?
When I wanted to make a game console in the first place, the promotion cost increased and the sales volume went up. Now the publicity is much stronger than before, and there are more channels for publicity. Why is the effect worsened?
Is it because other mobile phone brands are also advertising, or is it because everyone just looks down on Zhiduoxing's mobile phones, or is there a problem with pricing?
As the production capacity of Zhiduoxing mobile phones has increased, their costs have indeed decreased, but not much. If the price falls again, it will cause the profit margin to fall again, so that more products must be sold in order to pay back.
This year, we also need to ensure that a new model is launched every quarter, and the cost of research and development cannot be reduced.
Duan Yongping looked at the sales statistics. In February, sales were indeed higher than in January. Now it has only been 20 days. It is already higher than the sales in January. It is expected that it will be sold in the next week. Forty or fifty thousand units.
The sales volume of Zhiduoxing's music phones exceeded 150,000 in February. However, sales of other mobile phone brands have also increased, and their market share is still only 2%.
Can the lowest 5% share target be achieved this year?
Has been ridiculed by his peers, but also makes Duan Yongping somewhat discouraged. Was it his problem, or did he choose Chen Mingyong to be in charge of the mobile phone business?
Not only the pressure from outside, but also the pressure brought by Li Zeju. At the time, he strongly recommended his assistant Chen Mingyong as the president of the Yangcheng subsidiary, but Li Zeju was not very willing.
Because Chen Mingyong is younger, not every young man can be as good as Zhang Yang. What's more, Chen Mingyong has never made a mobile phone, and has never been in charge of a company alone. Li Zeju hopes to let the company send some experienced and important people to preside over the work.
Duan Yongping stated to Li Zeju that this year, Zhiduoxing's mobile phones will gain more than 5% market share in the mainland market. The target for next year is 10%, a year-on-year growth.
Only then did Li Zeju agree, but now the first shot was not fired.
The Zhiduoxing G2MINI, which Sun Tengfei is responsible for, was officially launched before Christmas last year. The sales are very good. In the North American and island markets, it has once again regained its lost market share.
In contrast, the business position he is responsible for is too bad. Duan Yongping is also considering whether the original proposal of the president is better, he should first make one or two cheap mobile phones, and open the grade with music phones.
Zhang Yang saw that Duan Yongping was somewhat lost and patted the other person's shoulder: "Your statistical table is not detailed enough, we can compare it in another way."
"For example, have you counted the age of consumers who buy mobile phones? Do you know the demand for mobile phones in each age group?"
Divide the customer group, this has been done in the game console sales. Different games correspond to different target groups. For example, some games are female, some games are for children, and so on.
But should mobile phones be so divided?
They are positioning this music phone, isn't it young people, what is the significance of counting the other age groups?
"Old, I said that it would be impossible to eat fat in one bite. It's not the same year now. There are too many mobile phones, and the industry is booming. There are no major mistakes and generally no losses."
"Mobile phones are not game consoles. After all, game consoles are used to play games. The performance advantages must also be shown through the game. But the main function of mobile phones is to make and receive calls, then send and receive text messages. need."
"Our main selling point is music, which is equivalent to MP3 compatible functions, but we are actually at a disadvantage in terms of battery power and price."
"Some mobile phones focus on camera functions, some mobile phones focus on smart business functions, and some mobile phones focus on price advantages. No matter which one you can do best, you can have a certain market."
"For the time being, our music phone sales are not high because everyone does not appreciate this feature, or for most mobile phone users, this feature is useless."
Middle-aged people are mainly office workers, and most of them use mobile phones for work and life. In terms of work, music is not very useful, it is not as good as an intelligent business machine. In terms of life, they are mainly for the family, and the music function does not seem to be as good as taking pictures.
These are the disadvantages of music phones, and are temporarily unavoidable. Just because the people who buy the most mobile phones at this time are middle-aged people, followed by youth and middle-aged people.
Most of the middle-aged and elderly people are not willing to use it. Many people choose PHS, which is cheap and cheap. Even if you buy a mobile phone, you can choose the cheaper one that can answer the phone. Many people don’t even use SMS.
Young people, who do not make money themselves, depend entirely on the prosperity of their families. The rich will buy some expensive mobile phones for their children, and they will not buy cheap mobile phones without money.
The temporary positioning of the Zhiduoxing mobile phone is a niche group, which is not so good and normal, but this consumer group has great potential.
"Old, do you remember what I said last year? Our music phone, which sold 3 to 4 million units in the first year, was considered a success. Although the cost can't be recovered, it can stand firm and lay the foundation for the future. "
"We only sold 100,000 units in the first month and 150,000 units in the second month. It is not difficult to achieve this goal as long as we guarantee growth in the future."
"Our products~EbookFREE.me~The young people have the highest attention, don't believe it, you have to ask, there are two points of mobile phones that young people like, one has a camera function, and the other has a music function."
"If you want to seize this crowd completely, do you understand how to develop next?"
Duan Yongping nodded: "We added a camera function to the concept of a music phone. But now the mainstream camera function is not good, the photos are not clear, and the 300,000-pixel camera is even tall."
"We don't have any technology in optics, so we have to buy it with other companies first. But we can develop the function of digital zoom ourselves. This enhancement should be welcome."
"President, we have this product now, the target population is too small. Before I thought about it, we still launched a cheap mobile phone, first to occupy a certain market share."
"My idea is to remove unnecessary functions, keep the most basic phone and SMS functions, reduce the cost of accessories, launch a very cost-effective mobile phone, and occupy the low-end market!"