Chapter 626: The export is not bad

Many manufacturers are concerned about the sales statistics of Zhiduoxing in China, but Zhang Yang not only looks at these, but also includes some sales statistics in Southeast Asia.
Under the recommendation of Li Zeju, the Zhiduoxing mobile phone was exported, not only in Hong Kong, Macao and Taiwan, but also in many countries in Southeast Asia. It is used by people of Chinese origin or Chinese. The system is in traditional Chinese.
At the beginning, Duan Yongping was not optimistic about this, and even the mainland market had not established a firm foothold, he considered exporting. Especially after the export, their competitiveness will become weaker, and the cost of publicity will be less. Don't smash the word of mouth.
However, after a period of development, Zhiduoxing's music mobile phone actually stood firm in those markets, because Li Zeju sent it to the counters of many mobile phone chain stores.
Looking at the sales curve on the report, Zhang Yang was very satisfied. The export volume of Zhiduoxing mobile phones exceeded 150,000 units in May, and orders were increased again in June.
This data is not only not expected by Zhang Yang, but also by Duan Yongping, because they didn't pay for publicity at all.
How can I sell so much without publicity fees? Hutchison's retail channel, really so cattle?
Previously, Duan Yongping also passed Zhang Benxiong's ditch. Zhang Benxiong said that he was sure to sell 20,000 or 30,000 units a month. If more, he would need a publicity fund.
You haven’t publicized it. How can consumers know how they are willing to buy?
If you sell very cheaply, it’s okay to say that people who buy cheap things generally don’t pick a brand, but the retail price of Zhiduoxing music phone is not cheap, which is still high at this time.
Selling is expensive, not many people know how to sell well?
But after the sales statistics came out, Zhang Benxiong was convinced. In retailing, he was indeed inferior to Hutchison. He also went to investigate to see how Hutchison did it.
It was only after this investigation that Hutchison found several best retail channels and then promoted them through the channels. They cooperated with those retail channels and actively presented a batch of mobile phones as prizes when doing promotion activities in mobile phone stores, which were constantly mentioned by the event host of those stores.
In fact, less than one thousand units were donated in total, the cost was only over two million, but the effect was very good.
Li Zeju did not say this fee before, and they did not ask. Now that I know it, I also express my full support. If you really want to advertise and promote, at least the cost of hundreds of millions of RMB.
At this time, in some economically developed areas, the chain of mobile phone stores already has some scale, and on the domestic side, except for the two major communication giants and postal service, there are few other chain stores, most of which are personal mobile phone stores.
These personal mobile phone shops were also courageous people who opened BP machine shops to make money.
They not only opened a mobile phone shop, but also joined mobile or Unicom outlets, and were able to make two money.
Personal mobile phone stores will cost at least 300,000. Do you always have to prepare about 100 new mobile phones? An average of 2,000 yuan, then 200,000. There are also store rents, labor costs, and some other spare parts. Even if people know that this makes money, they don't have enough capital.
There are 300,000, many people would rather open an Internet cafe. How good an internet cafe is, don’t bother to bargain with others, you don’t have to think about buying goods, you don’t have to worry about stealing and robbery.
Three dollars per hour, as long as the location is not particularly bad, it is definitely full every day. Buying some instant noodles, beverages, cigarettes, and time cards is too easy.
You don't have to sit around every day, you can play with the computer together. It’s easy to play games and watch movies.
And if you want to open a chain of mobile phone stores, you need more funds. Even if it is just a chain of cities, do you always need to have it in every district?
Too small, others are reluctant to enter, and feel that you have few types and are not interested. If you want to open a big one, you need to have every brand, and the variety of goods must be complete.
There are thirty mobile phone manufacturers in China. Each manufacturer now has ten mobile phones. Even if you only have ten units, you must stock up three thousand units.
It takes 15,000 units to get five stores in one city, then it will cost tens of millions.
There are tens of millions of people in China at this time, many of them choose to open their own factories or something, and few think of being a mobile phone chain store.
Even if they want to sell something, they will choose to sell such big items as cars. Besides, selling cars is usually an agent to join, they do not need to buy the money, just press a deposit.
In other words, this sales model used temporarily by Huang can't imitate in China.
They have signed agreements with Mobile, China Unicom and Post, and the other party has placed their products in the most prominent position. But what about the two models?
Others' brands are placed in two or three rows, and only two of them are displayed. Fortunately, mobile companies and other companies have divided their mobile phones into counters according to price. More than 3,000 yuan are placed in the most prominent position because of the highest profit.
As Zhiduoxing's mobile phone advertisements gradually fermented, everyone is more and more accepting that Zhiduoxing has a mobile phone. Many users who bought Zhiduoxing mobile phone also reported that this phone is very easy to use, no problem.
There are still some people who don’t believe it. How long did you buy it? Maybe it will be a problem in two months. Such expensive things must be resisted.
In many households, mobile phones are considered to be large items. It should be the same as a TV set or a washing machine. It is best to use them for ten or eight years, or even longer.
Perhaps many people don't think of it now~EbookFREE.me~ They will change their phones and new phones within two years.
All mobile phone manufacturers actually have a consensus, that is, who can increase the frequency of consumer consumption of mobile phones, who can master a larger market.
In the era of functional phones, three defenses are the standard. Among them, Nokia is the most famous. Many people say that Nokia's mobile phones can hit walnuts hard.
In the era of smart phones, the standards of the three defenses have dropped significantly. Everyone takes care of such an expensive cell phone, who is willing to fall. What if it really broke? The manufacturer will be very happy, you have to get a new machine.
At that time, mobile phones had become a necessity for everyone's life. Without a mobile phone, it would be very inconvenient.
All smart phones are basically not resistant to falling, and the screen is fragile. Whichever brand you change is the same.
After discovering that the Zhiduoxing mobile phone is selling better in Southeast Asia than expected, Duan Yongping came over to discuss with Zhang Yang again. Is it possible to launch a Russian version?