Chapter 644: Advance again?
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Super Tycoon
- Qiong Si
- 1257 characters
- 2021-03-02 05:49:25
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Schneider looked at Nokia's sales statistics in China. The market share did not decline, but the profit margin fell. Mainly because the cheap machine does not make money, and the price has dropped a lot.
Although it is easy to sell, some individual mobile phone stores are also reluctant to purchase, and only those chain mobile phone stores will purchase, and the profit is too low.
Fortunately, however, the market share of some competitors in the China market has declined, consolidating the status of the Nokia industry. Nokia plans to occupy some of the world's major markets and get the first place, and its position will be unshakable in the future.
Even if they cannot do monopoly, the right to speak is the heaviest. At least the current mobile phones require three defenses, and these three defense standards are set by their Nokia.
It's just that Zhiduoxing is so fast.
Before he transferred Zhang Yang's words to the board of directors, the senior management of the board authorized him to target Zhiduoxing in the Chinese market, but he didn't expect not only to suppress Zhiduoxing, but also to increase the share of Zhiduoxing.
Looking at the whole year, the market share of Zhiduoxing will not be particularly high, but if you only look at the second half of the year, the share of Zhiduoxing will exceed 10%!
If this continues, next year, Zhiduoxing will become the fourth in the Chinese market. Will another one year later threaten their Nokia status?
Motorola is still not convinced, and Samsung and others are also eyeing, Nokia's boss seat is not very stable.
Fortunately, Zhiduoxing is only available in Chinese. Although the traditional version is also available, its sales volume is not outstanding. The English market is the largest, and then the Russian market is also very large. These markets have entered Nokia long ago and have developed very well.
Zhiduoxing previously announced that it will enter the Eastern European market early next year, and Nokia is also well prepared. At that time, it will give Zhiduoxing a lot of resistance, let them obediently retract to the Chinese market, and even break the idea of entering the English department market.
Just when Schneider thought he managed so well in Asia this year, if there was a chance to go further, there was a rapid knock at the door.
"what happened?"
"Mr. Schneider, Zhiduoxing's mobile phone has entered the Eastern European market!"
"Huh? You mean it's already listed on the Eastern European market? When?" Schneider was not calm.
"Today. The sales agent is the company of Moscow Electronics, Zhiduoxing Kurishenko, which is also the best electronic and electrical seller in the Eastern European market."
This is too sudden. Didn't Chistar announce its entry into the Eastern European market next year? This is one month away from next year. Why did it suddenly advance?
"Mr. Schneider, we have learned that other Zhiduoxing products are often listed ahead of time to make competitors unprepared. Although consumers will feel abrupt, they can add intensive advertising and the effect is not bad."
"And the demand for mobile phones in the Eastern European market is also growing rapidly, and the early entry of Zhiduoxing may also be related to the urging of Moscow Electronics."
Schneider stretched out his hand: "Give me the details and continue to understand. I will report to the board of directors."
Although Eastern Europe is not an Asian market, he is not responsible for it, but since he knows it, he has to report. Perhaps he can also get the favor of the board of directors, giving him the opportunity to go further.
Compared to the position of president of Asia, he prefers to return to work in the headquarters, where he can live with his family and live in his familiar hometown.
At the same time, Wenni, who is preparing to let mobile phones enter the Eastern European market, also received news that Zhiduoxing mobile phones were launched in the Eastern European market.
The Zhiduoxing products were launched again in advance, even if it was a long-term competition with Zhiduoxing, it was shaken again.
They thought that Zhiduoxing might be ahead of schedule, but they didn't expect so much in advance. In the initial official announcement, Zhiduoxing said that in the first quarter, Changni's side is estimated to be January, and they plan to go public at the end of December, one or two weeks ahead of Zhiduoxing.
But now, Zhiduoxing is ahead of them by two weeks.
And such a fast listing in the Eastern European market shows that Zhiduoxing has shipped to the Eastern European market at least two weeks in advance. After all, it has to be distributed to different countries and different cities. The time of two weeks is very tight.
The problem is these things, they did not find out in advance. After all, Zhiduoxing will ship to the Eastern European market every month. Game consoles, MP4 and other products are still very popular. No one can imagine that this time it was actually a mobile phone.
Even if it wasn't for the Eastern European market to start hype, they wouldn't necessarily know it yet.
How many mobile phone manufacturers are studying, how to attack Zhiduoxing. After all, judging from the performance of Zhiduoxing in the Chinese market, if it is not prepared, then Zhiduoxing will really expand its market share quickly.
Moreover, Zhiduoxing simply wants to expand its market share without making money. This is something other manufacturers are afraid to do. Just because the profit margins of Zhiduoxing's other products are very high, especially the gaming products, the profit margin can exceed 20%.
Many mobile phone manufacturers' profits are declining. Although the mobile phone market is expanding, there are more and more competitors. And many of their manufacturers are not only making mobile phones, but also doing other industries.
As other industries decline, they also have to invest a sum of money, making it difficult to give too much money to the mobile phone business. After all, even the second-most Motorola in the industry is losing money. Can other manufacturers be afraid?
If one step has followed Motorola's footsteps, will they also have to sell some of the company's once brilliant business to fill the gap?
Those mobile phone manufacturers have found that ~EbookFREE.me~ It is really difficult to attack Zhiduoxing in the Eastern European market.
Because the distributor of Zhiduoxing mobile phone is the best Moscow Electronics in the Eastern European market, the sales ability is undoubted. Moscow made a laptop by itself. In just one year, it rushed to the third place in the market.
Moreover, Zhiduoxing is also willing to spend advertising costs, so much money is thrown down, you can see the advertisement of Zhiduoxing mobile phone when you turn on the TV and the computer. Even if you go to the mall, you can also see the large screen advertisement of Zhiduoxing mobile phone.
It is said that Kurishenko, the boss of Moscow Electronics, is using a Zhiduoxing mobile phone. This celebrity effect is better than the celebrity endorsement. The billionaires all choose Zhiduoxing mobile phones, but the quality is still poor?
Moreover, the Russian operating system of Zhiduoxing mobile phone was jointly developed by Moscow Electronics. There are not so many translation errors and it is more suitable for the habits of Eastern Europeans. Even the color matching of the mobile phone has chosen the color of purple gold, which is very luxurious at first glance.
Suddenly, some manufacturers have reacted again. Zhiduoxing mobile phones can be listed in the Eastern European market in advance, so will they be listed in the English market in advance?
This has to be guarded, after all, Zhiduoxing is habitually ahead of time!