Chapter 666: New promotion methods

  The Zhiduoxing Group was immediately targeted when it announced that the mobile phone business would enter the island, Germany and France markets.
   In the island market, companies such as Changai and Xiapu quickly started some promotional activities, which greatly increased the sales of mobile phones in the island market. Even giants such as Nokia and Motorola have been affected.
   It is clear that the mobile phone manufacturers of those island countries are united and want to resist other brands to come in and divide the cake. Basically, all major mobile phone manufacturers will defend their base camps and ensure that in their base camps, they are the most popular and have the highest sales volume.
   Over the European market, Ximenzi and others have also begun to exert their strength. Advertising has increased, brand promotion has been strengthened, and some vigorous promotion has been done. It seems that they are going to have a wave of sales at the end of the year.
  The Zhiduoxing Group just increased its advertising in the Eastern European market and increased its market share there.
  This is an uncharacteristically advanced promotion of Zhiduoxing, which makes other manufacturers a little confused, but this is also a common way for many manufacturers.
   The publicity starts first, and then the product enters, to ensure that the first shot can be launched, so that it will not flutter the street as soon as it is launched.
  They feel that this just proves that Zhiduoxing has insufficient confidence in mobile phone products, fearing that the product backlog is too much to sell, resulting in increased losses this year.
  Don’t look at Yangcheng Zhiduoxing’s financial report this year will still lose money, but it will spend a lot of R&D expenses for next year. At the beginning of next year, Zhiduoxing will launch a new camera phone and add more language versions.
   So if some of the expenses are shared with next year's costs, this year's Yangcheng Zhiduoxing should not be losing money, and there will even be some profits.
  He Huang is also very satisfied with the development of Yangcheng Zhiduoxing. Li Zeju went to Yangcheng Zhiduoxing more than once to guide the management there and formulate some sales strategies.
   In terms of management, Hutchison is indeed very strong, and there are many places worth learning by Zhiduoxing. Moreover, Zhiduoxing also used Yangcheng Zhiduoxing as a pilot, and plans to extend some management methods to the entire group of companies.
   In fact, in terms of enterprise management, large enterprises on the Chinese side have many shortcomings. The most fundamental reason is that the transformation time of the enterprise form is too short.
  In the early ten years, most of the country was still state-owned enterprises. The era of planned economy did not last long, and the management methods were completely different.
  In the era of market economy, and joined the WTO, the international market has been further developed, and many management methods have to be changed.
  Zhang Yang remembered that some factory employees retired last year, and asked if his children could take over. This is to turn Zhi Duoxing's work into an iron rice bowl.
  The announcement of the entry into the island country and other markets in advance was also suggested by Li Zeju. As for other brands to take advantage of opportunities to promote, I do not believe they can continue to promote.
  When Zhiduoxing's mobile phones are listed for promotion, they will quickly catch the eyes of consumers, and Zhiduoxing mobile phones also have a new promotion model that other mobile phone manufacturers cannot learn, that is, product linkage.
  ……
   "Junsheng, how many games can be downloaded and played on our mobile website?" Zhang Yangbi took a sip of hot tea and leaned on the back of the chair.
   "There are twelve games, including the classic Tetris, pushing boxes or something, mainly because the screen of the mobile phone is too small, many games have been transplanted in the past, and it is not clear."
   "But we have priced these games very cheap and there will be many people interested. Like me, I like Tetris now too."
   "Is the collection launched? Have you tried to launch it on the z5 platform?"
   "There are also collections, and the price is cheaper." In fact, the price of this collection is not as good as a new game on the z5. After all, the 8-bit game experience is very different from the 32-bit game.
   "President, it's not good to launch these old games on the z5 platform, there are fun, who will like these old ones? Even if someone likes it, once the download volume increases, it will affect our other game sales."
  The price of the handheld is cheap, just to sell games. A game is always boring, players will continue to download new games, which will continue to bring benefits to Zhiduoxing.
  Why the memory card of z5 has become bigger, is to hope that players can download and install some games, save the trouble of always changing the game card.
   "Are you sure? Like Tetris, will anyone still play it often? I think many people will download this cheap game without delaying them from buying new games."
   Li Junsheng is actually not sure, after all, he has not really tried it.
   "Otherwise, let's ask the player's opinion on the official website? If there are many people like it, then we will launch a nostalgic game collection to try?"
  If it really does not affect the sales of new games, then of course it is better. More game sales will also make the company more profitable. Platform transplantation is not a redevelopment, the cost is much lower.
"Okay, do what you say. This time we use games to drive sales of mobile phones, which is another way. Li Zeju said that he is very optimistic about this model, we are also confident, but we still have to prepare for failure. "
   "Once this model fails, you must immediately think of alternative promotion plans. Since you enter those markets, you have to gain a firm foothold and you can't turn around and exit."
"For this matter, you should go to the old company to discuss it~EbookFREE.me~ I have no requirements for the company's financial report this year. The profit on the game side will ensure that our profit this year will not be lower than last year. As for whether it is completed I don’t care about the high growth rate of more than 20% per year."
   "Don't the company's stock price start to rise again, this has already made everyone's assets have grown significantly. The old broken side is studying the touch screen learning machine, right, how is this system developed?"
   "Okay, the progress is relatively smooth, and it will definitely be released to the market by the end of the first quarter of next year. At present, the hardware side is almost finalized, and the software side is not enough, mainly because some voice functions need to be added."
   "I heard that Mr. Duan has already found someone ready to shoot advertisements. After preparing for New Year's Day, he took advantage of the opportunity of agents to participate in the annual meeting and opened a new product investment meeting. No one of these agents in China should miss the opportunity."
"Yes, you cooperate well. The technology development of new mobile phones should also be accelerated, especially the system of smart phones. Remember my requirements, the program cannot be bloated, the operation is as simple as possible, what is the first smart phone we are going to launch? Also know, don’t let me down."
   "Surely not let the president down!" Li Junsheng replied aloud.
  Looking at the figure of Li Junsheng turning around and leaving, Zhang Yang smiled and continued to look at the computer screen.
  Oh, refreshed. Fortunately, there was a dog in the front. Otherwise, he was killed by the white pig. I don’t know if I can hit it after increasing the explosion rate of new clothes this time.