Chapter 667: Mobile phones can also sell software

  Before Christmas, Zhiduoxing's mobile phones were officially launched in the island countries, France and Germany. Three global primary markets are listed at the same time, and different language versions, all manufacturers are paying attention to the performance of Zhiduoxing.
  They feel that they have done a round of promotion before, and the market should be saturated for a short time. Although there are still many new users who want to buy a mobile phone, or some old users to replace the phone, is there still a choice of their products?
   Zhiduoxing mobile phones have no reputation in those markets. This is not the Huaxia market, and there is no communication chamber to support Zhiduoxing.
   Sure enough, Zhiduoxing's flagship is ultra-thin machine, then cheap machine and music phone.
   The ultra-thin machine relies on the beautiful appearance and excellent feel, but it has attracted many consumers, but the price is not cheap, and the sales volume is not particularly high.
   Other mobile phone manufacturers suddenly breathed a sigh of relief. It seems that Zhiduoxing mobile phones are definitely losing money in their markets. Will Zhiduoxing continue to persist?
   For Zhiduoxing's revenue and profit, every market loss of one billion dollars is nothing. They are not sure whether Zhiduoxing will persist for a long time for the market.
   No one is willing to burn money with other companies to grab the market. They are afraid that Zhiduoxing will do so first, and they will be forced to fight.
  Unexpectedly, Zhiduoxing's promotion plan is not the same as they thought, because Zhiduoxing first updated the official website news, this kind of advertising is normal, but everyone is dumbfounded when they see the content on the official website.
  ……
   "You mean, Zhiduoxing mobile phone can pay to download games on the Zhiduoxing official website? Is there a game collection?" Ximenzi's vice president of sales feels incredible, when can mobile phones also sell game software?
"Yes, and it's selling well. At present, our German version has reached 30,000 downloads. Zhiduoxing's ultra-thin machine and the latest music phone can play, and almost everyone who bought these two phones downloaded."
   "This is a message from users on their official website. The praise rate is very high. Because the price is very cheap, everyone is also very tolerant of the game, and is still calling on Zhiduoxing to launch more fun games."
   "We used to think that the memory space of the Zhiduoxing mobile phone is large in order to store songs and movies, and now it seems that they have already prepared to launch games."
   "On the official website of Zhiduoxing, they also announced that they will launch a slider gaming phone, including a game control panel, many people are urging Zhiduoxing to launch as soon as possible."
   "According to our calculations, the cost of mobile games of Zhiduoxing is not high, all of which are transplanted from some old games, and the requirements for mobile phone chips are not high."
   "And Zhiduoxing is the leader in the gaming industry after all. Everyone looks at a game produced by Zhiduoxing, and naturally feels fun. Even some old games have made some new changes."
   "These downloaded games alone can bring Zhiduoxing nearly one million euros in revenue. This is because Zhiduoxing mobile phone sales are not high."
   "If the sales of Zhiduoxing mobile phones increase tenfold, then these games can also bring in 10 million euros in revenue for Zhiduoxing. How many mobile phones do we sell to earn 10 million euros."
  This profit rate is so eye-popping.
  The vice president of sales of Western men looked at the statistical table in his hand, and his expression was very serious: "Does France and the island country have statistics?"
   "It won't be available until tomorrow, but I think it should be similar to ours. Even the population density of the island country is greater, Zhiduoxing's brand advantage in the island country is stronger, and there are subsidiaries, which may sell better."
   In other markets entered by Zhiduoxing mobile phones, major manufacturers are also hotly discussing, and Zhiduoxing seems to have embarked on a new path.
  This is a mobile phone, not a game console. It can be profited by using game software.
   One more revenue channel, but the cost paid did not increase much, then the profit margin of the product will increase greatly, and the loss may be greatly reduced.
   It seems that everyone has never considered it before and can still do it. After all, the main function of the mobile phone is to make and receive calls and send and receive text messages.
  Now it has added Internet access, music and video functions, camera functions, etc., but no one expected that the game functions of several previous manufacturers that failed to try could have such development.
   The most fundamental reason is that the manufacturers of game phones before haven't done the game industry, they don't understand what players like, and even have problems with product pricing.
  The powerful appeal of Zhiduoxing in the game industry makes them stand out quickly.
  Many people who saw advertisements on Zhiduoxing's official website, seeing the increase in downloads of those games, also want to buy Zhiduoxing's mobile phones.
  It is equivalent to buying a handheld, which is more cost-effective. Although the games on this mobile phone are not as fun as the mainstream handhelds, they can also pass some boring time, such as traveling on a business trip.
  But what surprised many manufacturers is that this will not affect the sales of handhelds? With a mobile phone to play games, who needs a handheld?
   They were surprised to find that Zhiduoxing z5 is still selling very well, and even if sales are extremely good, even Nintendo's nds is only 70% of it.
   As for the previously listed psp1000 and db2, the combined sales amounted to more than 10 million units, which obviously failed again.
   I heard that Schneider's side is preparing to develop psp2000. They do not intend to admit that they will fail. They will continue to launch new handhelds.
  In fact, the most affected portable electronic products are p3, especially those old models, sales have plummeted, and prices have been declining.
  In fact, sales of p4 are still growing, because more and more compatible video formats, more and more video resources online, and even many companies directly launched some related formats.
   It's just a good product that sells. Even mobile phones, they can sell flowers.
   Zhang Yang's statement to Nei was an exploration this time. Explore the new revenue model of mobile phones and learn from the handheld.
   In fact, the most profitable mobile phone manufacturer in the past life is Apple. Their model is that hardware and software promote each other, especially the software sales are excellent and the profits are extremely high.
  This mode is also the most mainstream mode in the game industry, but no one has ever thought about using it on a mobile phone. Zhiduoxing is a pioneer.
   Then, Zhiduoxing launched a new preferential strategy, which is to cooperate with the p3 download site to download preferentially. This can not only increase the sales of Zhiduoxing mobile phones, but also provide more traffic for p3 download sites, which may catch some users.
   The next step is to cooperate with the video download site.
   Zhiduoxing told everyone that mobile phones can also profit from selling software!