Chapter 675: Can't learn Zhiduoxing


  When the g3 architecture of Zhiduoxing has been preliminarily completed, when testing, some new-generation video game consoles of other companies have also completed the design and are being tested.
   The fastest one here is Sega Bandai. No one can imagine that their new generation of game console Neptune has been designed.
   They found many top-tier hardware semiconductor manufacturers such as ib, nec, ati, and Songxia to design together, for which they paid expensive design fees, and at the same time they also purchased some products from each other.
   But finally completed the product architecture, test results, but also made Bill Gates very satisfied.
  Hardware performance is not worse than mainstream computers at this time, and even some of them are even better.
   And after two years of development, their game store has also made a good job. In the future, players can download and install some games by themselves, just like the Zhiduoxing game store.
   This game store does not only have handheld games, but also games of TV game consoles. But since you want to download and install, then the existing CD storage is not enough.
  So when designing Microsoft, it must have a hard drive. This Neptune can also be equipped with a 20g mechanical hard drive, enough for players to download multiple games.
   Bill Gates followed up with Shoichiro to discuss, to speed up the speed of this product to the market, and strive for the second half of this year.
  According to their investigation, both Nintendo and Schneider plan to launch new game consoles in the first half of next year. Zhiduoxing did not announce it, so it must be this year.
   Zhiduoxing always likes to be faster, so Zhiduoxing will definitely launch g3 this year. They must speed up and not fall behind.
   "Everyone sees our product design, which is very advanced and a lot better than the performance of Super Uranus. This game console will let us fight a turnaround."
   "What are your opinions and suggestions, you can put forward now, we want to make this Neptune listed as soon as possible."
   Bill Gates presided over the meeting himself, and all the executives came.
   "Mr. Gates, what's the cost? How much does it cost us to produce this game console? How much is the estimated sales volume?" Ueno asked actively.
  He also hopes that Sega Bandai can make money, so that he can make money and his shares are worth. Why is the market value of the other three game console manufacturers so high, they are the cheapest in Sega Bandai, less than $4 billion?
   The gap between them is not that big. Besides, in the animation industry, they are the leader of the island nation, and they are well-known in the world.
   "If we sell 30 million units, the average cost of one unit is about 400 US dollars. Because the price of many hardware will fall later, the research and development costs will also be amortized as a whole."
   Hearing this price, Ueno and Dian frowned, and the cost was a bit high. The previous generation of game consoles is now only selling for about two hundred dollars, and Super Uranus is only the most expensive at only 249 dollars. This time the price has nearly doubled. Will anyone like it?
   "Mr. Gates, then I suggest that we study Zhiduoxing and Nintendo, hardware products do not make money, and profit through game software."
   "So my recommended retail price for this product is $400. In the island market, based on the exchange rate, it will sell for about 44,800 yen."
When Ueno and Dian had just finished speaking, some people objected: "Vice President Ueno, are you wrong? Mr. Gates said just now about the cost price of selling 30 million units, or the average cost price after the future decline in hardware costs. . You are selling $400 now is not a problem of capital preservation, but a loss!"
   "We can accept that the hardware does not make money, but can't make a loss? So I think it's reasonable to set a minimum price of $500."
"And our game consoles have not sold well before. This time, even if we can be listed ahead of time, we are in a leading position, but we do not have an advantage in distribution channels such as game stores, so this product may not be big. Sell, we better guarantee the profit margin."
   "Not to mention that you haven't counted, we produce 10 million units for the global market, then how much capital do we have to account for? Four billion dollars! Can we get this money?"
   "Although we can discuss with the foundry, delay payment, or ask the retailer to collect the deposit, then we have to prepare at least one billion US dollars of funds, which requires a loan."
   "Last year we lost a lot of money, and we cannot continue to lose money this year. Even if our products are not sold well, this price will ensure that we will not lose money."
  Ueno Wada looked at the vice president with a sneer. Does this mean you, or does it mean to enter into Soichiro?
   This idea is too stupid!
"Mr. Gates, I insist on the price of $400. If possible, we can lower it again. If we want to overturn the battle, we must guarantee sales. As long as the console is sold well, the game will not be Poor, no one bought the console without buying a new game."
   "History proves that all the price of the host is too high, and all are lost. Our price has increased a lot compared with the previous generation, and we need to publicize and cooperate to tell you our performance advantages before we can sell well."
   "If there is a sudden high price ~EbookFREE.me~ The product can't be sold, what is the future? As for the problem of capital pressure, I think it can be solved, we can list it in the market."
Now I can't even sit in with Mr. Ichiro Soichiro: "President Ueno, do you know what you are talking about? Now the products of other manufacturers are all listed at the same time in the world, we are also doing translations in other languages, and soon Can it be done, do you want us to list in batches?"
  Ueno Wada looked at Shinjiro Shojiro: "Yeah, why not? Are you worried that our first market is not buying well, which will affect the overall sales volume? Don't you see the performance advantage of our product?"
   "We first sell in two markets, North America and the island country, then it is enough to prepare three million units, and less capital is needed, which allows us to have sufficient funds for advertising."
   "If you follow the method of listing simultaneously in the world, do you still have funds for publicity? Or, do you want to issue additional shares in exchange for a fund?"
   Ueno and Dian will not agree to continue to issue additional shares, and his equity cannot continue to be diluted. It's simply a traitor to enter into the relationship, is it not to make Sega Bandai completely become a subsidiary of Microsoft?
"I insist on listing products in different markets, and Mr. Gates, I also think that this is the most suitable model for the company. Many products are sold in this way, and they are not bad. We can’t learn from Zhiduoxing. We don’t have so much capital and don’t have ourselves. Factory. This way the risk is also lower, and our products can no longer fail this time!"
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