Chapter 681: Deviation

   Although the previous generation Lianxiang Group continued to develop and grow and became the first in the industry, it has been in a passive state because of the technical gap.
  A good year can enter the world's top 500, but the net profit is very low, only less than 2%. In other words, if you sell 10 billion yuan, you can't make less than 2 billion yuan.
  The development of Lianxiang is also through the crazy expansion at the beginning, and the continuous layoffs in the later period, the reduction of stores, etc., it can be said that many detours have been taken.
  Liu Chuanzhi looked at Zhang Yang: "Your expression tells me that you are not optimistic about this acquisition? Can you say why?"
"It’s not that I’m not optimistic, but I think Lianxiang’s expansion is too fast and too many people are growing. You know, if Lianxiang doesn’t buy ib’s pc business, it’s difficult for them to sell so quickly, because other PC manufacturers don’t Receiving, especially including so many employees."
"I guess the contract must include the conditions for prohibiting layoffs within a certain period of time? This has caused even the expenditure of Lianxiang to increase a lot. And after you buy ib, the order of ib will also be reduced. The American political axe and other departments may not Will hand over the order to a foreign company."
Liu Chuanzhi nodded: "We have considered these, but the other party has the technology we urgently need. This includes product architecture technology, some related software programs, and sales channels in the global market. From a long-term perspective, this is a good deal. of."
   "We don't just pay in cash, but also include some stocks, etc., and we don't pay in one lump. And the contract says no layoffs, but no cuts in salary," Liu Chuanzhi said cunningly.
   Zhang Yang gave a thumbs-up: "This is a ruthless way to allow them to apply for resignation. We are in China, and even the stores we want are expanding rapidly. Have you thought about it? How much do you increase the cost of so many direct stores?"
   "And even want to ensure that sales increase, hire too many sales staff, many of them are graduates of famous schools, is it really necessary?"
   Graduates of a prestigious school require a minimum starting salary, plus other benefits, etc. The expenditure is not a small amount. In terms of sales, do you really need such a high degree? Does it really have to be a prestigious school?
   "We consider that the sales staff must also understand the technology, so that we can provide good solutions to customers in a targeted manner and make the products sell better."
   "Our sales staff is mainly for political axes, enterprises, etc., not for individuals. And because we have the most stores, we guarantee that our products sell best."
Zhang Yang shook his head: "You overlooked one thing, the brand. Our Zhiduoxing Group promotes not the product, but the brand. Behind every advertisement, we must emphasize the brand and our industry position, so that consumers Knowing that we are the best in the industry."
   "The added value of the brand makes many of our products more expensive than their counterparts, but the sales are the same, which guarantees our high profit margin."
   "Look at Lian thought, the profit rate is too low. And the profit rate is high and the profit is high, so that we can have more money to invest in technology, so as to ensure technological advantages, product advantages, and form a virtuous circle."
"Many of our sales channels are agents, are we unable to afford our own direct sales channels? Instead, they have lower costs, especially when labor wages are getting higher and higher, agents can have more than one agent. Products, the cost can also be reduced to ensure profits."
   "Old Liu, listen to my advice, and develop more agents or distributors, the direct stores cannot continue to expand, nor can non-technical staff grow like this."
   "Even if you want to grow, there is no need to choose a prestigious school. You should pay more attention to the communicative ability of the personnel and reduce labor costs."
  Liu Chuanzhi disagreed: "Do you know why we want to be sales representatives of prestigious schools? Because many leaders of enterprises and institutions are graduates of prestigious schools, we hope to open up these sales channels through the relationship of alumni."
   "And you can't deny that prestigious schools have better educational resources and higher success rates, and even when they are sold, graduates of prestigious schools are a good stepping stone."
   "No." Zhang Yang shook his head, "Old Liu, think about it carefully. Those enterprises and institutions, if they don't choose to even think, what else can they choose?"
"The major companies are controlling costs, and even the lowest price is the reason why those enterprises and institutions choose. Not to mention the political axe units, although other domestic brands have emerged, but their technology is still Not as good as even thinking."
   "In the final analysis, you still have a brand that is not good enough. You have to tell consumers that even thinking about not only cost-effectiveness, but also the best quality."
"It is generally the screen, heat dissipation, noise, and stutter that make consumers criticize the quality. In terms of screens, we are not worse than the big foreign brands. Everyone is now using this technology, and no one will adopt a higher one, because soon Will be outdated."
"In terms of stuttering, it's mainly performance, not even bad. Noise and heat dissipation, these two are very test technologies, and heat dissipation is also related to energy consumption. In the future, there will be more and more low-energy components. Try to buy this as much as possible."
"If even the computer I want to use has no noise for a long time, and the heat dissipation is good, there is no lag~EbookFREE.me~ Do you think the word of mouth will improve? This is the most easily experienced by consumers, with the same performance. "
"There is also the design. I have emphasized it with you a few times. It seems that you still haven’t paid much attention. When you buy electronic products, you often make a decision when you see the cool appearance. There are many girls, I even choose a product because of the color."
   "We say that the ultra-thin machine that Zhiduoxing currently sells is not much stronger than the mainstream, but because of its ultra-thin design and different color matching, consumers are very fond of it."
   "If you can make the notebook design lighter and thinner, it will definitely sell better. The desktop is not the future, many companies assemble it by themselves."
   "It is a design abroad now, that is to get the screen and the main unit together, and save the place of the main box, called the all-in-one machine, you can think about it."
   "When the core technology is not as good as others, you can consider making features from non-core technology. Many of our original products of Zhiduoxing are also like this."
   "You are now recruiting people crazy and expanding the market, then you will definitely have to lay off staff in a few years. How clear is the negative impact of layoffs on the company's image?"
   "Looking for what you need is a good soldier, not a quantity. Of course, these are my personal suggestions, listen to you."
  Zhang Yang lifted Erlang's legs and drank the tea that was not hot. The temperature was just right.