Chapter 71:

　　 Chapter Yang depressed sitting on the edge of the first row, watching the dad on the stage... teaching the salesmen.
Half an hour ago, he spoke out some of the eye-catching promotional methods he knew, thinking that his dad would let him teach these salesmen. How could he know that his dad was so fair and just learned all the promotional methods? And then give a lecture to the salesperson.
Some salespeople were sitting there with some disdain on their faces. Mr. Zhang, who was of a technical background, had never managed sales. Today, they actually gave them sales lessons to these salespeople. Leaders like to waste time and make some senseless. Formalism.
"Everyone knows that the Zhiduoxing game consoles we produce are not selling very well, and even some stores have thought about returning them. In this way, our sales volume next month is likely to decline, the more we will be from our sales target. Come farther."
　　 "So I thought of some promotional methods. You will go on a business trip tomorrow, go to your respective sales area, and pass on these promotional methods to them to ensure that our game consoles can sell better."
　　 "First of all, everyone read this, so that you are not reading the content of the newspaper, but the box painted with a pencil on it. Do you all see the words in it?"
　　 "The shocking price of Zhiduoxing game consoles is only 398 yuan, which is only three days. What do you think when you see these?"
　　 Someone raised their hands: "The feeling I see is that I don't buy these three days, it seems that they will be more expensive in the future, and the opportunity will be missed."
"Very good!" Zhang Weiguang pointed at the salesperson. "You are right, we want to create an impression for consumers. If you don't buy it quickly, it will be more expensive in a few days, and they won't take advantage of it. Now."
　　 "Of course, when displaying at the counter, you must not use this old newspaper, but use a piece of white cardboard, which must be large enough and eye-catching."
"This irregular border needs to use a red watercolor pen. The red color is more noticeable. The words inside, written with a black watercolor pen, can also be stroked with pens of other colors, which will be more attractive. , Especially bright colors, will attract children more."
　　 "Look at this picture again, an adult and a child are sitting in front of the TV and playing games together. What can you think of this picture?"
　　 Someone raised their hands: "Mr. Zhang, when I saw it, I felt that my dad took his son to play a game console. The smiling face of the child looked very happy."
　　 "Yes, this picture is to express this meaning. Now the children, parents are at work, rarely accompanied by their parents, some are brought by grandparents, and some are simply kept at home during the day."
"Children's growth requires the company of their parents. Father and son play together, which can make the relationship between father and son closer. And do you think that only children like gaming consoles? Have any of you ever played a gaming console? Then do you like it? Play?"
　　Several salesmen who raised their hands nodded embarrassedly. They wanted to sell products, and naturally experienced it in advance. But I just realized that once, never played again, and I miss it.
"Games are not just the power of children, adults can also play. This picture should be colored and placed at the door of those shopping malls so that everyone passing by can see it, and some adults who want to play game consoles also have an excuse. Buy one."
　　 Someone immediately flattered: "Zhang President is really a whimsy, so surely many people will buy our game machine."
"There is also a third promotional plan, which makes people look like the characters in the game, stand at the door of the mall, and solicit business. This is a very common method abroad, familiar people will think of the game when they see it, and they are not familiar with it. Those who are also curious will know the game, want to play it, and then buy our game console."
　　 "For example, dressed as super, super..." Zhang Weiguang looked at his son, what is super?
　　 "Super Mario." Zhang Yang whispered reminded. You don’t even know the characters, let me tell you.
　　 "Super Mario. It's a game of villains jumping around. This game is suitable for all ages, even girls will like it. A plumber wearing a hat and suspenders is not difficult to dress up."
"And Contra, which is two American movie stars. Many people may have seen it on video tapes. One played the Terminator and the other was the first drop of blood. If you look for two strong people to dress up, It's very simple."
　　 "Others such as tank battles are more difficult, but you can also make a few cardboard boxes to dress up as tanks. In short, you have to make it look like the image in the game to attract everyone's attention."
　　 "At this time, you can also let these game characters distribute flyers, do you all know the flyers? The price of the game machine is printed on the flyer, and if you write a few more attractive words, you can greatly increase the sales of the game machine."
　　After Zhang Weiguang finished speaking, he took a cup of tea and took a sip, and put down Zizizi. How about, this set shocked the gang of salesmen?
　　 Before, these people thought that I had a technical background and didn't know how to sell. Now let you know why I dare to contract an electronics factory. If you understand, I understand, and it is better than you!
　　 "Xiao Su, what are you doing with your hand raised?"
　　 "Mr. Zhang, we can persuade those counters to get this cardboard or watercolor pen, but what about the large exhibition boards outside, can we only get permission from the mall?"
"Also, you said that people have to dress up like in the game, this character has to spend a hundred pieces to dress it up, several characters, then a few hundred pieces. The two of Contra, don’t they You still have to hold a toy gun, such a big toy gun, UU reading www.uukanshu.com has at least a hundred pieces, it is not necessarily available."
"A mall has to spend at least 500 yuan to get it, and it's not a small place. Can other malls be willing? With a game console, they only earn dozens of yuan. Even if you use this, you can sell more than a dozen games. They didn’t make a profit."
　　You have sold the promotion now, and the promotion is over, then the sales volume must not decline linearly. For three days, why do people spend so much money?
　　If the electronics factory is reimbursed, it is almost the same. But the customers of the electronics factory have hundreds of shopping malls, a family of 500 yuan, then a total of at least 50,000 yuan, Zhang always happy?
　　 Zhang Weiguang raised his eyebrows. This question, he also asked his son just now, and he already had an answer.
　　 "Do you guys think the same as Xiao Su, and think you are spending too much money? If you do this promotion, will you be able to drive the sales of the entire mall?"
　　 "Five hundred yuan is equivalent to doing a promotional activity for the mall, so that more people are willing to enter the mall, and can increase the turnover of thousands of dollars a day. Do you think the mall manager will be willing?"
"Those cartoon characters, the flyers they send, not only can print the advertisement of the game console, but also can print the advertisement of other products. This allocation is equivalent to the cost of promoting the game console. , The profit of a gaming machine, do you say they will agree?"
　　 "And who said three days of promotion? After three days, it can be said that manufacturers give back to consumers and increase the promotion time, we can promote a summer vacation."
　　 The salespeople froze for a moment, thought for a moment, and applauded thunderously. Mr. Zhang, really understand sales!
　　Zhang Weiguang sat there, proud of his face, and glanced at his son at the same time. If he had any good ideas next time, he would tell his dad quickly.