Chapter 710: Sell to the most unlikely

The G3 of Zhiduoxing became popular, and it caused a lot of repercussions in the island countries and North America. Even many manufacturers have expanded the South Korean market, and they have developed well.
On the Huaxia market, they sell very poorly. For that reason, most families are reluctant to buy such an expensive game console, even if their children like it.
How to develop the Chinese market has become a big problem.
Take a look at others, the same thing is not cheap, you can also play games, but sales are rising. Zhiduoxing's game consoles haven't improved much. They are obviously sold with handhelds.
Duan Yongping's idea is to make G3's sales catch up with the handheld, and Zhiduoxing's handhelds have always sold better than TV game consoles, because of the portability of the handheld.
In such a large Chinese market, you can't sell less than South Korea? Not to mention being on par with Xiang Jiang. The population of Xiangjiang, that place, sales volume will be so good.
Is it just because of the economic gap? Not only that, there is a gap in concept.
Duan Yongping hopes that G3 sales can create history again, so it is necessary to develop some markets better, especially the China market with huge potential.
People in the company held many meetings and worked out a sales plan, but they always felt that they would lose money. If you spend more on advertising, you may not be able to increase sales much, and you will not be able to make much money. You might as well not advertise.
After the meeting of Duan Yongping that day, instead of returning to his office, he walked to the chairman's office. At this point, the chairman shouldn't give himself off yet
"Chairman, President Duan is here."
"Old break, you sit down, I will finish the game quickly." Zhang Yang continued to play Starcraft in front of the computer, more and more online masters, he has now become more lose and less win. Unlike when the game was first launched, he often crushed other players.
Ten minutes later, Zhang Yang quit the game, walked to the sofa, and sat across from Duan Yongping.
"Old, is there something wrong?"
"Chairman, there is one thing I want to report to you. The company wants to increase G3's advertising volume in the Mainland, and it is expected to spend an additional 300 million RMB."
Zhang Yang grabbed a bunch of grapes on the table and ate: "Use this little money and report to me, you decide it yourself."
Three hundred million RMB only, small money.
"However, according to our market analysis, the spending of these three hundred million yuan in advertising costs can increase the sales of hundreds of thousands of game consoles to the mainland market, increase the number of game downloads by two to three million, and may not earn three 100 million RMB in profits."
This is why Zhang Yang understands why Duan Yongping is very entangled. To expand the market, he has to spend money, but if he spends the money, the market grows but he can't make money. This is a loss.
But this also has the advantage that it can cultivate the market. But they don't need to do this, and they can cultivate the market through online games.
"How do you plan to spend the three hundred million yuan in advertising costs?" Zhang Yang thought and asked.
"Three hundred million yuan is the most budget-saving budget for local TV programs, popular movie and TV series, newspapers, magazines and the Internet."
Duan Yongping has carefully calculated that it cannot be lower than this, otherwise the superposition effect will not be achieved, and the previous advertising fees will be wasted.
"Have you ever thought about using word-of-mouth fermentation to increase product sales?"
Word of mouth fermentation?
Duan Yongping looked at Zhang Yang a little puzzled: "What does this mean? We have started a trial event in the store. The children like it all, but the parents don't buy it."
Snapped!
Zhang Yang snapped his fingers: "You talked about the key point. Does a family buy a game console, who do you think has the right to decide?"
"Parents, who else can I ask?"
"So who is the ultimate decision-maker for both parents?"
Duan Yongping thought carefully: "Is the child's mother?"
"Yes. Many families in Huaxia are women who manage their money. Many women become full-time housewives after they get married because of the inconvenience of bringing children to work, but in fact she is not incapable of working, even many people Higher education than her husband."
"This is an inherent so-called tradition, and women do not trust their husbands' ability to take children, they don't believe in the older generation to help bring children, they always feel that it is unscientific for the elderly to bring children."
"While a full-time housewife usually wants to feel safe, she will demand the control of family finances and ensure that her husband has no money to raise a small family outside and no money to spend."
"What to eat every day, the husband can decide to buy such big items as a house and a car. Generally, the husband proposes it, and the wife will not object. It must be that they have money in their pocket."
"However, when it comes to some household appliances, it is basically the wife who makes the decision, including toys for children. I remember we have counted that the main source of educational electronic products is the housewife."
"What if these housewives like our game consoles? Do you think they will buy a home and play boring time? Or are they watching TV every day or knitting sweaters or something?"
Words of mouth were shared among housewives, and the word of mouth was opened. Zhang Yang didn't say anything, many people like to show off. My family bought good things, so we must tell our neighbors to let everyone know how good we are.
If you don’t have a good time, you won’t say it everywhere.
This method was not conceived by Zhang Yang casually, but was the promotion strategy of Nintendo in North America. They are relying on the influence of super moms to quickly open up the reputation of the products, especially in major cities, thus detonating the sales boom.
The same approach is as practical in China as long as those housewives feel the charm of this game console. After all, many people start to play, they will not stop.
Suddenly, Duan Yongping thought that her wife, who seemed to be studying abroad with her children, also liked to play Zhiduoxing G3. The previous game machine, his wife did not like it very much.
So to say ~EbookFREE.me~ This game machine is also very attractive to housewives, but it is the decision maker of the purchase right of home appliances!
But in fact, the mother is the person who is most opposed to children playing game consoles, and sells the product to the most unlikely person?
"Will we ask the Women's Federation to help? Organize some activities to involve housewives and let them experience the charm of our G3. We can also organize a lottery, give away a batch for free, or give away some game download coupons for free."
"By the way, now some high-end communities are doing promotion, choose those younger housewives around 30 years old, many of them are also highly educated, like electronic products, and easier to get started."
"You can also find some old people to try. Some old people like to play games too, but they are not too intense, but they are full of fun."
"Chairman, I'll go back first and find someone to meet to work out a promotion strategy. I'm afraid we will even spend 30 million on advertising, and the effect will definitely not be bad!"
Duan Yongping became more and more excited, feeling that his thoughts were instantly opened. He had many ideas, and he had to go back and find someone to discuss.