Chapter 712: Consumers become salesmen

At the beginning of September, the game console sales statistics for the entire August came out, and there was some ignorance over Sega Bandai.
The situation is not right, they have obviously increased advertising and sales, and sales have increased again, why has the proportion dropped? Why did the sales of Zhiduoxing G3 increase again?
Is it true that Zhiduoxing has really become so powerful that it can be sold without much advertising after the new product is launched?
This should not be the case. In any industry leader, they will lead to a decline in market share if they do not increase advertising when the ad volume of other challengers increases significantly.
Especially the hardware cost of their Neptune is higher, and many parameters are much higher than the Zhiduoxing G3.
If the old game consoles continue to be crushed, Sega Bandai doesn't think there is any problem. After all, people have sold well before, and the game camp is also bigger than theirs, and it is normal to sell well.
But why is the new model crushed? How long is this?
The total sales of Zhiduoxing G3 have exceeded 15 million units, while the sales of Neptune will reach 10 million units.
They have also been listed in major global markets. Ordinarily, the gap in the market should not be too large, and the propaganda is even stronger. How can they sell so badly?
Zhiduoxing, what new sales channels could be developed?
According to the survey, Zhiduoxing has expanded the sales channels of many supermarkets, and they also have Sega Bandai, both sides are not bad. In a chain game store or something, as long as the other party sells Zhiduoxing, they will basically sell their Sega Bandai products. After all, the brand of Sega Bandai is much earlier than Zhiduoxing.
In terms of specialty stores, the number of Zhiduoxing is still less than their Sega Bandai. After all, when Sega Bandai merged, not only did Sega have many self-operated stores, but Bandai also has many animation-owned stores.
Sega Bandai made people investigate, and finally found the reason.
"What are you talking about? The sales staff of Zhiduoxing sold the products to those housewives? That's impossible!"
Those housewives are mothers who hate games. Unless they are entangled with their children, they will not buy such games for their children.
The price of the handheld is relatively cheap, and it may be that many children save their pocket money to buy it for themselves and play it secretly. Family TV game consoles are so big, they still need to be connected to TVs, and they are usually inconvenient to carry. It is impossible for children to buy them.
Some fathers may be willing to buy for their children, and occasionally they can play with them. But as a mother, how is it possible to buy a game console for your child so that the child will not learn?
"President, our survey results are like this. Zhiduoxing cooperates with some supermarkets and shopping malls, and has prize promotions. Many housewives who shop a lot have drawn Zhiduoxing G3."
"And the supermarket also let those women experience it on the spot, many people like it, they all like it, why not buy it home?"
"Although most of the sales of Zhiduoxing G3 are products that they use for prize promotion, there are also a lot of other house women who actively buy them."
"Those people were invited to play by some friends, so they liked it and bought it home. The reason why those friends invited many people to play games at their own homes, because they used their invitation code to buy G3, reached a certain As the numbers accumulate, they can redeem game vouchers for free."
"So now many players with Zhiduoxing G3 will actively invite others to come home to play at the same time, and actively help Zhiduoxing company to promote, hoping that they can exchange free game vouchers."
"We used to think that Zhiduoxing Group did not add advertising to G3. It was not the case, but they changed their methods."
"They have turned many consumers directly into salesmen and promoted them to their friends and relatives. What they paid is nothing but games and a small number of game consoles for winning."
"Those winning users, even if they can redeem new games through game vouchers, but many games cannot be redeemed with game vouchers, and do they always have to buy more gamepads and other devices?"
"Zhiduoxing can also earn this part of the cost through the sale of other products, and also increase their number of users, the number of registered users on the official website, etc."
Ichiro Shoichiro raised his hand to interrupt his subordinate's report, and the more he heard, the more headache he got.
Zhiduoxing really took the sales out of flowers and sold them to people who thought they were the least likely to buy, which is incredible.
But it also reminded them that the decision to purchase home appliances seems to be really in the hands of women, even in their island countries.
Men seem to have a high status, but they must bear the responsibility of supporting their families.
"Can we learn from Zhiduoxing's sales model?"
Not only the winning model, but also the latter model that turns users into salesmen, which feels similar to the routines of many direct sales companies.
Some companies that sell nutrition products use this model to let users become salesmen, and then develop more salesmen themselves to earn commissions.
Other companies have grown rapidly based on this model.
Of course, Sega Bandai knows this sales model, but they have never thought about it, and can be used in the sale of game consoles.
"We didn't prepare before, and if we do it now, it's obviously following the trend. And this requires a large amount of promotion costs, and all the related costs before us can be purchased for advertising."
Subordinates are also very helpless. In order to ensure product heat, they put advertisements in many media until the end of the year.
Because they are listed in different markets, they have also signed advertising promotion contracts with other markets in advance. If they want to withdraw, the previous deposit will be lost, and there will be a liquidated damages. This is better than advertising.
"President~EbookFREE.me~ The reputation of their users is very good, Zhiduoxing has published many users' comments on the official website, and it has received rave reviews, especially for somatosensory games."
"We attacked them with handles, and they admitted that they are temporarily lacking in technology and really need to use handles, which will be improved in the future."
The other party directly admitted that instead of causing a decline in word of mouth, consumers also expressed their understanding, what can they do?
Ichiro Shoichiro frowned, but they couldn't fail this time. If they failed, then he wouldn't want to be the president. He wouldn't have a better position in the future. Even the entire Sega Bandai would be greatly affected.
When he thought about the time when he had to endure the ridicule of Ueno and Dian, he was upset.
Suddenly his secretary pushed the door in, and Ichiro Shoichiro was even more angry. Am I usually too good for you and don't even know if I knocked on the door?
"President, good news! There are many users feedback, when playing Zhiduoxing G3, they often can't help but throw the handle out, there are already many people's vases and TVs smashed, we have an excuse to attack G3. !"