Chapter 725: The emergence of lagging behind

At this time, the echelon in the mobile phone industry is obvious, Nokia and Motorola are the first echelon, Changai, Samsung, Ximenzi, BlackBerry are the second echelon, Zhiduoxing, Sharp, Dopod, LG, Songxia, etc. are the third echelon There is also a fourth echelon behind, such as Bird, Lianxiang, and a fifth echelon, such as some domestic small-brand mobile phones.
The number of echelon brands is a positive pyramid, but the profit and influence is an inverted pyramid.
An industry is prosperous, and the participating companies and brands will brutally fight after the skyrocketing, and the losers will likely become nothing.
All brand manufacturers are working hard to run forward, hoping to squeeze to the upper echelon, make more money, and have greater influence. At this time, some companies have begun to fall behind.
...
"Sharp and Ximenzi's sales have fallen so much? Do you know the reason?" Zhang Yang only remembered that in the past two years in the previous life, Ximenzi was left behind, because he was not quite sure about what he wanted.
"We have studied, and their research and development capabilities are strong, and the technology is temporarily above us. However, their product design is really hard to say."
"This is a comparison chart, which is some of the best-selling series before Ximenzi. This is the follow-up series they launched. The appearance looks worse and the feel is getting worse."
"And this color combination always likes innovation. It is different from other homes, but they don't like these new color combinations at all, and several consecutive models are on the street."
"Also they seem to like to change the design as a whole when the sales of a mobile phone is going downhill. The changes are very large. Unlike Nokia and other companies, they will wait for these products to be completely sold, and each change is relatively small. ."
"The most funny thing is that they made a string of goods in our China market. They sent the wrong goods to major distributors, not just the color, but also the style, which caused the best-selling models to not get the goods. The sales are all slow sales, and dealers and retailers are full of resentment."
"I don’t know if this is intentional or unintentional. Anyway, mistakes have to be paid by Westerners. Our China market is currently the world’s largest mobile phone market. If we lose this market, we can imagine the loss of Westerners. The backlog of their products has become more serious, which has also affected the return of funds and made it impossible to make new R&D."
"Interestingly, they don't seem to like the clamshell machine very much and only do the straight bar machine. In terms of functions, they actually do a good job, but the propaganda is very low. In our Chinese market, everyone heard Xizizi. refrigerator."
"Their production cost is also the highest among these mobile phone manufacturers. They have also established factories in the Chinese market, and also considered logistics factors, so they built the factory in Modu."
"But in recent years, the economic development of the magic capital has been rapid, and the labor cost has also risen fastest in China, so their cost performance has gradually declined.
"I heard that Ximenzi is going to sell the mobile phone business and completely withdraw from this industry. The manufacturer that is ready to accept is an ODM manufacturer called BenQ. I heard that the contract has been signed and handed over."
Zhang Yang nodded, no wonder Ximenzi's mobile phone sales showed a steep decline, high cost, poor design, low cost performance, the brand was not well formed, and he had no money. He even planned to sell the business as a whole. Hell if there is sales.
But in the past life, I don’t remember any BenQ mobile phones. Isn’t this company a professional ODM manufacturer? It seems that it has also launched its own brand of notebook computers, which are generally sold, not as good as ASUS and Acer.
But this company's production capacity is very strong, and now its annual sales have exceeded 15 billion US dollars, and it is still expanding.
"Where is Sharp? Why did it fail?"
"Sharp pays more attention to the LCD TV market. Their LCD TV once occupied more than 50% of the global market, and now more than 40%."
"And their technology has always been in a leading position, can be said to be one of the leaders in the global LCD industry, so their costs can be about 20% lower than their peers, which guarantees their high profits."
"And this is not shown on the mobile phone. The cost of the screen to occupy the mobile phone is not high. Sharp's mobile phone function is not very strong, but they are focused on improving the pixels of the mobile phone camera."
The first mobile phone with a camera was manufactured by Sharp. The first mobile phone with a megapixel camera was Sharp. The sharpest impression of a Sharp mobile phone was the camera phone.
"But in the past few years, their shortcomings in camera technology have caused their pixels to improve slowly, surpassed by Samsung and other companies, and their market is mainly robbed by Samsung and Chang Ai."
"And in the past two years, Samsung, Samsung, Songxia and other manufacturers are also competing with Sharp for the LCD TV market. Of course, Sharp is focusing more on its most profitable department and ignoring the mobile phone business."
"And the cost of Sharp has also increased in the past two years, and their product prices are also rising. A 45-inch TV, priced at more than 100,000 RMB, has broken away from the concept of cost performance and wants to completely occupy the high-end market."
"Unfortunately, they didn't succeed. Their products were well-received. They said that they lost a huge share in the domestic market. Our LCD monitors and LCD TVs are also developing rapidly, and the cost is lower than Sharp's."
Although Sharp's technology is good and production costs are temporarily similar, Sharp's entry into the Chinese market ~EbookFREE.me~ will also need to add a tax, as well as logistics and transportation costs are not low, the price is naturally high.
Everyone also pays more and more attention to domestic brands. Thanks to the China Brand Top 100 Alliance led by Zhang Yang, domestic TV manufacturers have begun to hold the pressure of imported manufacturers.
"The fastest growth is for us and Samsung. The domestic growth of Bird is stagnant. Even Xianghai and Haier have improved a lot. What do you think of the two of them?"
Haier is an electric appliance tycoon and is a global tycoon, but mobile phones feel like electronic products, and few people define them as household appliances.
However, Haier still did it, and by virtue of its brand and channel advantages, it sold well, squeezing out the positions of several manufacturers, and is expected to become the top ten in the Chinese market.
"The two of them, including Bird, are not at all concerned. They are far from us in terms of design. However, I heard a news that I even want to be in contact with Bird recently, which seems to mean the acquisition of Bird mobile phones."
Even want to buy Bird?
Zhang Yang's face was dumbfounded. !