Chapter 730: Brands go out

In the large conference room of the National Top 100 Brand Alliance, there were eight people sitting on the stage at this time, namely the directors and the secretary general. In the middle is Zhang Yang, and the sign in front of him reads Chairman Zhang Yang.
"Everyone, this is our first meeting this year. All the member representatives are here. We will mainly talk about some of the achievements after the establishment of the alliance last year, as well as this year's plan."
"Last year, we formed the alliance at the end of June. In July, the representatives of the members met for the first time and set up a development plan. All the families cooperated and made good progress."
"Actually everyone knows that many of our companies are in a competitive relationship, but the competitive relationship can also be transformed into a cooperative relationship, because the market is not the only one of us, there are more competitors."
"We are inspiring to build the national top 100 brands, but this is not enough. We have to become the world's top 100 brands and truly stand at the top of the industry."
"Last year, we had 32 brands that broke the zero breakthrough in exports and really did go out. Seventeen companies rushed out of Asia and entered a broader market."
"Of course, in the international market, we have also suffered a lot of resistance. In the Chinese market, there are also many international brands that are eroding our share..."
Zhang Yang did not follow the speech completely, nor did he completely dismiss the manuscript, but picked some important points and said that he didn't need to make a long speech. Many reasons need not be said, in fact, everyone knows it.
"...The glory of last year, that belongs to the past, we have to look at the present and look to the future. I will give you a few examples to give you a clearer understanding."
"Lianxiang Group's goal is to vigorously develop the European and American markets and sell their computers to the world. The goal is the world's first. At the same time, in the domestic market, it also continues to ensure market share and ensure that the position of the leader is not shaken. Foreign PC brands in the China market are losing money."
"BOE's products have gone out of the country, and the short-term goal is to become the leader in the LCD panel industry, and also become the loudest brand in the domestic market, breaking the stereotype that Chinese people are not able to develop domestic electronic brand technology."
"The Haier Group's goal is to become a leader in the international home appliance industry, not only TVs, washing machines, but also refrigerators, air conditioners, range hoods and other home appliances. Brands are used to drive sales growth of other products and become the world's most well-known home appliances. Brand. Defeat Songxia, Sharp, Samsung, Thomson, Westerners and other companies."
"To achieve the goal, we must first figure out which company is currently the leader in the market, what are the advantages of the other party, and what is our gap."
"No matter how you do it, you must first establish a good brand image and put a brand impression in the consumer’s head so that you can remember it the first time, so that when you want to buy this kind of product, you can think of your Brand, can be willing to buy your brand products."
"Many times, the successful brand building can make up for the gap in technology and design, make up for the gap in sales channels, and even allow dealers and agents to take the initiative to come to the door, people sitting at home, and business to come."
"Don't think that this is impossible. Many agents of our Zhiduoxing Group are just like this."
Many people laughed and envyed their eyes. Zhiduoxing is the first in the industry, the products are very popular, and the conditions for the agents are good. Of course, many companies will recommend themselves.
However, many of their enterprises are okay in China, and it is not enough to go abroad. Where can there be so many sales channels that actively come to the door?
"Many people think that their company's brand is not ranked high in the world, and no dealer will come to your door. That's because you have inadequacies in brand building."
"Everyone mentioned Zhiduoxing, what can you think of? Fun, interesting, quality, etc. You found that no, we did not highlight the performance, price and other consumer concerns."
"When I think of Lianxiang, I think of cost performance, good after-sales, etc. When I mention Wahaha, I think of children's food and beverage giants. These are all one of the successful shaping of the brand image, and should also be the slogan of the enterprise."
"I found that many companies' corporate web pages are very simple, and even the above has become advertising for products. Of course this can be there, but it should let others understand the corporate culture."
"You're welcome to say that many elementary school students, even if they haven't played our game consoles, used our learning machines, mobile phones or other products, but also know that our Zhiduoxing is not through TV commercials, but they are in our Zhiduoxing. School, or there are Zhiduoxing teaching buildings, libraries, etc. in the school."
"Zhiduoxing has helped many places improve the educational environment and helped many children have books to read, and they can change their destiny by learning knowledge. In their eyes, Zhiduoxing is charity and hope."
"Now many of our enterprises not only face the international big-name attack on the Chinese market, which affects their sales, but also go out and compete in the strong market of others."
"Then we need a slogan, a culture, and all business activities should not violate this slogan. For example, our current slogan is technology, happiness, and life. All our products embody these. Use our Mobile phones, translators, etc. can also feel happy."
"At home, many of us are in a competitive relationship, but after going abroad, we should join together to fight against stronger foreign companies and brands, and defeat our opponents before we can share the fruits of victory..."
Starting this year, Zhang Yang will encourage many brands to go abroad. Don’t think that the Chinese market has not been fully developed yet~EbookFREE.me~We must first stabilize the fruits of victory.
If you don’t attack other people’s markets, others will attack your market, and then you will become more passive. Exploring now may lose a lot, but it can greatly enhance the brand value and lay a good foundation for future development.
And only when they reach the international market and play against those big international brands can they know what they are lacking and know what direction the enterprise should develop in.
If you feel that the China Top 100 Brands are satisfied, then when others are coming aggressively, you will find that your resistance is not as high as expected.
The inheritance of brands is likely to be more important than the inheritance of enterprises. A good brand, even if it has been dormant for a few years, will be more easily welcomed by the market when it is re-launched.
This is why when many companies merge with other companies, they will also request the other party's brand, even for this brand.
China's top 100 brand alliances can't be ridiculous. If that's the case, then Zhang Yang would like Zhiduoxing to withdraw. Those international big names that currently seem to be infinitely beautiful may not be defeated, and even in many cases, it only takes a short time.