Chapter 761: too suddenly


Zhang Yang returned to China and began to pay more attention to Nintendo's news. Wii started pre-sales, and in the island countries and North America, I heard that the results are not bad.
The main reason is that the price is cheap. Many people are tempted by the fact that they are fifty dollars cheaper than Zhiduoxing and can also play somatosensory games.
In addition, there are some classic games i from Nintendo. How many people are waiting for the sequel? There are discounts for the pre-sale. You can download an n64 game for free, which is equivalent to making another ten dollars.
Because the pre-sale performance is good, Nintendo's stock price has started to rise rapidly. Originally, because their nds handhelds were selling well, the stock price rose a lot. This time it rose again, and it was necessary to widen the gap with the market value of Schneider Computer Entertainment.
Of course, it is still incomparable with Zhiduoxing Group. The market value of Zhiduoxing Group has exceeded 60 billion US dollars. The growth is now slowing down. Everyone says it is because it is not known whether Zhiduoxing's g3 sales will continue to lead the way. After all, this year will face Wii and The double competition of s3.
"Chairman, this is the company's plan for Nintendo Wii, and by the way, it also aims at nds and comprehensively suppresses Nintendo."
"The following is a plan for the s3, as for their s1000, there is no need to pay attention to it. Anyway, few people buy it now, it is not worth wasting money to publicize and suppress."
"There is also a copy for Sega Bandai Neptune and db2. We think that since the two have already been targeted, then Sega Bandai should not fall."
Xiao Wang smiled and put the three documents on Zhang Yang's desk. He thought that the strategy formulated by the three documents was very interesting, and it would definitely allow Zhiduoxing to open the sales gap with other manufacturers again.
In the previous generation of video game consoles, Zhiduoxing had a market share of more than 50%, while handhelds exceeded 65%. This generation of handhelds, although joined the competition between Sega Bandai and Changi, but the z5 still guarantees 60% of the market share, and continues to expand, and may eventually exceed 70%.
Since handhelds can achieve both growth in sales and share, then video game consoles must do the same. The estimated sales of the g3 series should reach 150 million units, so the total sales of the other three companies cannot exceed 150 million units, and the average family should not exceed 50 million units.
At present, the sales volume of Sega Bandai's Neptune has exceeded 20 million units. It will continue to be sold in the next few years, and with some hardware upgrades, it will not be a problem to sell 50 million units.
It must not be allowed to sell more, otherwise the market share of Zhiduoxing g3 has not declined. Chistar needs both sales and shares.
Zhang Yangfan looked at the three plans and did a good job. The above is very detailed. To address the weaknesses of the three manufacturers, how to publicize, how to suppress each other's sales, how to highlight the characteristics of Zhiduoxing's products and so on.
"Okay, let them prepare for execution according to plan. Remember, this generation of game consoles we must not only guarantee the advantage in the market share of the console, but also have an absolute advantage in game sales."
"New games, I hope to reach a ratio of more than one to ten. Tell everyone, don't just focus on c-end online games, this market is still very big."
Zhang Yang signed and threw the three documents to Xiao Wang.
But within a minute of going out, Xiao Wang stood at the door and knocked quickly.
"What's wrong? Something has fallen?" Zhang Yang raised his head from the computer screen. He was planning to play through FireWire for a while.
"Chairman, watch the news! Motorola announced its withdrawal from Saipan, and Nokia will take over the relevant shares."
"Motorola withdrew from Saipan?!"
Zhang Yang was also surprised, the news was too sudden.
In the previous life, Motorola withdrew in 2003, and later tried to develop its own system, and later supported Microsoft's operating system.
It is precisely because of this that Ericsson will withdraw and let Nokia completely control Saipan in its own hands. After Nokia becomes the controlling party, Ericsson's right to speak is too small and unsatisfactory.
But Shi Mingzhixing Xingxing bought some communication technology from Motorola, so that Motorola does not need to sell the shares of Saipan, Ericsson's shareholding has also become a wordy shareholding, Zhang Yang thought that the three will always join forces. .
Who knows that while Saipan is on the rise, Motorola has withdrawn, why?
Motorola’s net profit reached $4.1 billion last year. Although its total sales were not as good as Nokia’s, it suppressed Nokia’s net profit of $4 billion.
It is precisely because the net profit is very high, which reversed the previous decline in one fell swoop, so that Motorola has the confidence to compete with Nokia again.
At this time, is it because Motorola intends to overtake? But they don’t seem to have any product pages this year. After reading the news on the Internet, they finally know who is working hard behind them.
Motorola announced that their new smartphone will only support Microsoft's system, and at the same time will work with Microsoft to create a better smartphone for consumers.
Microsoft failed to win Zhiduoxing and turned to take down Motorola.
Motorola had smartphones with Microsoft systems before, which actually puzzled many manufacturers. Motorola is clearly a shareholder of Saipan. Why buy someone else's system?
Now it seems that Motorola may have thought of leaving Saipan for a long time, but it has not been implemented for a long time. Now, it's a hit with Microsoft.
At the same time, another blockbuster news appeared in the semiconductor industry. Motorola once spun off the semiconductor business ~ EbookFREE.me ~ injected a company called Freescale. This company is also on sale. The famous private equity fund Blackstone plans to acquire Freescale for $17.6 billion.
In order to get rid of the semiconductor business, Motorola also spent $200 million to inject assets into Freescale. This allowed Motorola to lose weight and turn a profit.
Motorola’s shareholders are not losing money. This time, many people made a lot of money, but unfortunately it has nothing to do with Motorola.
Zhang Yang leaned back and turned the chair, looking out the window.
Microsoft now has a big customer Motorola, plus Dopod, as well as island countries and South Korea also have vendor support, it is more difficult to eliminate in a short time.
However, it should be the Nokia and the word love that should be a headache. Although Motorola's "betrayal" has long been a symptom, it can be really announced and it will also hit Saipan very hard.
"Xiao Wang, tell Lao Duan, I know this. There is no need to adjust our previous development strategy. Saipan's lead will be further reduced, but our opportunity!"
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