Chapter 774: Hunger marketing

   "Eh, you see the official website of Zhiduoxing, which says that Zhiduoxing is about to come out x2." Xiao Zhou shouted to his colleague Xiao Zhang in front of the computer.
   "x2? Isn't the new handheld? Are they named after the z series?" Colleague Xiao Zhang wondered, what is x2, the new handheld came out so quickly? z5 He hasn't been willing to buy it yet.
   "What is a handheld, is a mobile phone, a smartphone. Their last model is x1. I heard that Zhiduoxing's smartphones will be named after the x series. This is the second generation, and there is a qualitative leap in performance."
   "It is no longer necessary to go to the official website to download any application software, which has been installed. And the software is more powerful and the hardware has been upgraded."
   "Chaowei Yingweida's best mobile phone microprocessor, and has 256 memory + 8g of storage space, supports Bluetooth function, supports text editing, supports Internet, supports photo editing, supports video playback, can take pictures and take video..."
   "If you look at this function, you can think of everything. And it also uses two cameras, one in the front and one in the back. The one in the front is dedicated to self-shooting and video calls."
"If you look at this shape design again, it's pretty, and it's still very thin. The battery's power has increased, and there are many colors to choose from. I decided to change the phone this time and buy x2!" Like it, I can't help but want to buy it.
"Isn't this the beginning of sales in March? After the year, what are you in a hurry. Hurry and work hard and get the year-end award to buy it. Besides, how high is the price you haven't seen, five thousand!" Xiao Zhang saw then You can’t help but slap when you are more than zero. He used a Zhiduoxing mobile phone, but it was a cheap l2, only 500 yuan.
   "Eh, you wait, how can there be a reservation icon on it, what does it mean, it can be reserved years ago? Zhiduoxing's mobile phones are also pre-sold?"
  Xiao Zhang knows that Zhiduoxing's game consoles and handhelds will play pre-sales, including some new games, but the mobile phone has never been. How did you change the style this time?
  Is not confident about this phone? Is Zhiduoxing running out of money?
   "I just want to book one. Didn't you see that the first batch of production is only one million units in the world, and it is divided into more than a dozen language versions. Our simplified Chinese version is only 50,000 units."
"Do you still want to buy it after the new year, can you still buy it after the new year? Anyway, every New Year, my money is not left, it is better to spend it now, just buy the new year!" Xiao Zhou said cruelly, and clicked the icon at the same time. Start filling in details.
  ……
   "The new smart phone x2 of Zhiduoxing has been pre-sold on the official website. Do you know this?" Samsung mobile phone sales vice president asked.
"Yes, but they only accept 50,000 sets of reservations in our South Korea. We didn't want to understand this. Isn't it too little? Although the Zhiduoxing mobile phone is not selling well in our South Korea, the previous x1 also exceeded ten. Wantai." Some people feel a little strange. When did Zhiduoxing become so petty, can't he suppress the goods?
  Is it still said that Zhiduoxing has other uses for funds, so we must withdraw a sum of money first? But I haven’t heard that Zhiduoxing has invested in semiconductor companies and it burns money, but last year Zhiduoxing’s net profit was more than 4 billion US dollars.
"I have a guess, maybe Zhiduoxing did it on purpose, and deliberately made such a small amount, so as to attract more attention from others, arouse their curiosity, and even make them feel that they do not book now, then they will not be able to buy it. "
  Sales vice president looks at the speaking subordinate: "Do you mean, Zhiduoxing is doing hunger marketing?"
   Is this a joke? Not all products are suitable for hunger marketing. Consumers have too many choices for mobile phones. Even if they only talk about smartphones, there are so many choices. Zhiduoxing will definitely be free this time.
   Then this time, Zhiduoxing’s customers will be lost, and it will certainly have a big impact on the brand of Zhiduoxing. This is their chance for Samsung.
  Samsung’s goal this year is to make mobile phones the second largest in the global industry, and to step down Motorola. At the beginning, they also defeated opponents such as Ericsson and Westerners, one step at a time, one step at a time.
   "Notice that this year we will also launch a new smartphone with a more sophisticated Symbian system. We also launched a new cheap mobile phone to increase our overall sales."
  ……
   After the news that Zhiduoxing's limited acceptance of reservations broke out, how many companies in the industry are waiting to read jokes. There are certainly not many people booking, and some people must be scolding Zhiduoxing.
   Zhiduoxing is in the ascending period, how could he make such a stupid mistake! Once consumers dislike your brand, even if the products after you are cheap and cost-effective, they are not willing to buy it.
   It is difficult to build a brand, but it is very easy to hurt a brand.
Many brands also do hunger marketing, but their methods are different. Instead of restricting the amount of pre-sales during pre-sales, they find some people queuing on the day of product launch, causing an illusion that their products are in short supply. More consumers pay attention and buy their goods.
   In fact, they have a lot of products, and they won't be sold out. Of course, there are occasional out-of-stock situations, but they are intentional, just to stimulate consumers to buy quickly.
   Zhiduoxing has never used this sales model before~EbookFREE.me~ This is the first time it is used, so extreme, it makes many manufacturers think that Zhiduoxing will be off.
But inside Zhiduoxing, there was a laughter of joy, because their first batch of one million pre-sales were sold out. Now many people leave messages on the official website, please ask Zhiduoxing to increase the pre-sales, or let Zhiduoxing go public in advance Waiting to buy it.
   "Don't forget, there are netizens who have left messages in more than 50 countries. We can publish in 17 languages, can we start the second phase?"
   Chen Mingyong was full of joy, this hunger marketing plan was too successful, and their one million mobile phones were booked in less than a week.
Of course, this product will not only prepare one million units. In fact, the global shipment they are preparing is 10 million units. This x2 will be very popular, at least the best-selling baseline of more than 20 million units. It’s better to sell it. They weren’t sure before, but now they are sure.
   "No, wait again. Wait three days, let's say we are studying. Three days later, increase the pre-sale volume to 5 million units, the time to market remains unchanged, and it is the last pre-sale before listing."
   "If we can still sell out, then we will not increase the pre-sale volume, but let them wait until our x2 is officially listed, but also to give agents and retailers some sweetness."
   "Okay, you go to inform the foundry and continue to keep the production secret. Let me report the pre-sale situation to the chairman."