Chapter 778: X two best-selling
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Super Tycoon
- Qiong Si
- 1345 characters
- 2021-03-02 05:49:57
X2 was officially launched in March, and by April 2nd, after the sales statistics of the major mobile phone manufacturers in the first quarter, the sales of various mobile phone models also came out.
The best mobile phones sold in March were not the cheap machines from Nokia, Samsung or Zhiduoxing, nor the mid-range phones that were claimed to be extremely cost-effective, but the Zhiduoxing x2.
This makes many mobile phone manufacturers feel surprised. Why does Zhiduo X2 sell so well?
This is due to several reasons. The first is that in the first quarter, major mobile phone manufacturers did not have special new models, many of which were the main models of the fourth quarter of last year.
Foreign mobile phone manufacturers pay more attention to the sales period of Christmas and New Year's Day. They will launch the main model a little before this as the main model next year. Some of last year's styles will also be reduced in price and will be cleared.
And many consumers have already bought during this period, after New Year's Day, sales will decline. And Zhiduoxing launched their x2, and also did hunger marketing.
This marketing model was successful. Their pre-ordered 5 million units were sold out, and the subsequent 5 million units were sold out in March.
The most important thing is that Zhiduoxing has a large amount of advertising during this period. It also took advantage of the increased heat of the Zhiduoxing system. At the same time, it added the most application software that created history on x2, making consumers feel that this phone has very complete functions.
Perhaps to many people, completeness does not mean powerful, and I may not use many functions. But the slogan of Zhiduoxing is that no matter what function you want to use your phone, Zhiduoxing x2 has.
More application software will be launched in the future to ensure that the functions are more complete and irreplaceable.
Limited reservations, looking for someone to queue up to buy, announced that it was sold out, and let consumers wait for two days before they announced that the second batch of stock is in preparation, allowing sales to rise again in the fourth week of March.
One month on the market, the sales volume reached 13 million units, and it is still a high-end smart machine, priced at more than six hundred dollars, which surprised many people.
This sales data can keep up with the annual sales of some BlackBerry mobile phone models, which is incredible.
Winning the championship in March, although there is a pre-sales sales bonus, but it is undeniable that this is beyond the expectations of many manufacturers. After all, x1 sales in the whole year last year were only more than 7 million units, which is far inferior to the Zhiduoxing game phone. .
Isn’t Zhiduoxing this year announcing that it will be the second gaming phone to be listed? Everyone thought that this is Zhiduoxing’s fist product, but I didn’t expect x2 to give everyone a big surprise.
Even if many of the other mobile phone manufacturers announced that they would launch new mobile phones in the second quarter, they could not stop the sales momentum of Zhiduoxing x2.
After the announcement of winning the championship in March, it will definitely drive x2 sales in April and even the second quarter, especially those who currently use x2 say it is very easy to use and the software runs fast.
People who use smartphones are most concerned about the slow running speed of the software. If you click on a program and it takes a long time to respond, then this function will become very tasteless.
Zhiduoxing x2 strengthens the chip, whether it is CPU or memory, it is the top of this generation, and there is a lot of internal space, you can store some files, videos, music and other materials, and you can also download some games to play, as long as you are not afraid The number keys are bad.
And Zhiduoxing also announced that in the future, Zhiduoxing system upgrade, you can also upgrade the current x2, the function will be more powerful. And this upgrade is free.
The word free has attracted the attention of too many people. Many people are not without paying for an extra piece of software, but they always feel that they can still be used now, and it is not worth the money to upgrade.
If there are free ones, it will be different. They will upgrade without hesitation because they are easier to use and safer.
At this time, some users who bought x1 before also found that their mobile phone system also received a prompt to upgrade for free. After the upgrade, the function will be more, and some system vulnerabilities will be patched, and security will be strengthened.
In fact, there is still a secret, that is, a new generation of systems, which will occupy more memory and require higher CPU.
You don’t think there is any problem with the upgrade now. After upgrading two or three times, the phone will become very stuck. At that time, it will be smooth to use. You can only flash the machine to the original version or upgrade the phone hardware.
Most people do not know how to flash the phone, and few people will actively upgrade the hardware of the mobile phone. Most of their choices are to replace a new mobile phone.
After using the Zhiduoxing system, using Symbian or Microsoft always feels uncomfortable. At this time, they will continue to choose the Zhiduoxing mobile phone.
The same is a multi-star system, different from different mobile phone manufacturers, such as different interfaces, different shortcut keys, etc., then more people will choose the original brand.
Therefore, users who use Zhiduoxing x1 will more likely choose Zhiduoxing's smart phones when changing their mobile phones.
These are all secrets that can't be said to the outside world, but the major manufacturers have a clear mind in themselves.
Zhang Yang was very happy when he saw x2 sales statistics. Although x2 still does not have the potential of a king, it is already very good. At least this can be regarded as a best-selling mobile phone, which is much stronger than x1. x1 was launched as a foundation.
The hot sale of x2 has also driven the sales of x1. In the first quarter, the sales of x1 also reached three million units~EbookFREE.me~ The overall sales exceeded 10 million units, which is not a failed product. And there are still many agents and retailers urging goods, maybe x1 may reach 20 million units sold.
The major mobile phone manufacturers all adopt Jihai tactics at this time. Even manufacturers such as BlackBerry and htc, which specialize in smart phones, will also launch some more models of smart phones for consumers to choose.
The price range is also very large, three hundred dollars cheap, thousands of dollars expensive. Because they think that many business people will choose smart phones, and business people generally have good income.
Therefore, expensive mobile phones can also be sold, and can have higher profit margins. Those low-cost smartphones are provided for people who are just beginning to use smartphones in pursuit of face, and most of them are still winding-up goods.
At this time, there are many models of mobile phones. They learned Nokia's strategy and made some small improvements in the hardware or appearance of some mobile phones. Even if the new models are launched, they will give consumers a feeling that the smart phone technology has been improving.
However, Zhiduoxing did not give up the tactics of the king of the machine, there will be a main model every quarter, hoping to be favored by consumers, so that in addition to ultra-thin and cheap machines, they can once again have a model that can touch the ceiling of 100 million sales ceilings. .
"Xiao Wang, always said that when did the new gaming phone come to the market? Well, when you are sure, tell me, I will go to Suzhou to see it during this time, I heard there is good news."