Chapter 787: Apple iPhone

　　 In the second quarter, major smartphone manufacturers' new smartphones and flagship feature phones were listed one after another, and mobile phone sales seemed to enter a hot period.
　　Various advertising campaigns, film and television drama placement, store promotion, etc., have made sales significantly increase compared with the first quarter. At this time, a company that had just opened a mobile phone business started to worry.
　　 "Steve, the mobile phone market in the second quarter became more prosperous, especially smartphones and camera phones. It seems that these two are the consumers' most concerned."
　　 "Our mobile phone is about to go to market, do you think we can succeed? Will anyone buy our mobile phone?"
　　 Jobs complexion is very calm: "Of course, some people will like our products, how good our design is, can't you see it yourself?"
"Mobile phone sales in the second quarter were higher than the same period last year, that's because the overall mobile phone market expanded. The media predicted that this year's mobile phone sales will exceed 100 million units over last year. For such a large market increase, we want a percentage Isn’t five more?"
　　 "Selling 5 million units this year, we can get a gross profit of 500 million US dollars, the company's funds will become more adequate, and lay a solid foundation for the development of our next generation of products."
　　 "Our mobile phone will be listed as scheduled, and not in one place in North America, but in the global English market at the same time, and the Russian, German, French, and Chinese and Japanese versions will follow."
　　 is available in these major languages ​​and can cover most of the market. Jobs did not understand why Nokia is not good at opening up the original market. Europe, America and Asia still have great potential, but Nokia is now vigorously opening up the African market.
　　Where is Africa, and the telecommunication signal is not so good, how many people use mobile phones? Did they pay the starting fee?
　　 And how to release the language version over there? Although many languages ​​there are similar to other languages, they are actually not the same, and there are many language versions.
　　Many people ignored the African market, and Nokia seized it, and really succeeded.
　　Although in the African market, they mainly sell some cheap machines that can make money, Arabic numerals or something are still universal.
　　 Jobs cheers up his subordinates, actually cheering himself up. Apple is not as spectacular as it seems. They are desperate this time, hoping to have a fist product that will allow the company's revenue and profit growth to support their high spending.
　　 Without AT&T’s investment, they did not even have the funds to develop mobile phones.
Their main products, computers, are not sold well in North America, let alone other markets. Apart from the English market, they are even loss-making, but for the future, they dare not give up those markets, otherwise they will think It's hard to get in.
　　 Their IPOD is very useful, but compared with Wan Yan and Zhi Duoxing, it is a bit worse. Especially Wan Yan and Zhi Duoxing are partners. Their music download store is universal, and they also supported a short video sharing website called YOUSHARE.
　　Apple also made a product called ITOUCH, which combines the functions of PDA and IPOD, and hopes to be a home music player, but it is also unpopular.
　　I have MP4, and I have a home theater. Why should I buy you? The price is still so expensive and not practical at all.
　　Because their hardware products are not sold well, many of their software is not sold. IPOD sales fell again this year. Who would have thought that Wan Yan and Zhiduoxing even added a camera to MP4? How to add the function of digital camera to it?
Wan Yan and Zhiduoxing also cooperated with Amazon to launch e-books. Many people will go to Amazon’s official website to download some e-books. They don’t need to be as difficult to store as physical books. It was convenient.
　　 Because of this, Apple had to develop new products to find a way out.
　　Unfortunately, Apple is now short of money, and they can’t even advertise other mobile phone manufacturers. Others often spend tens of millions of dollars in advertising costs, tens of millions of dollars worth of endorsements, and spend hundreds of millions of dollars a year on global advertising.
　　 And Apple, let alone hundreds of millions of dollars in cash, they are struggling to take out tens of millions of dollars in cash, and the foundry fee for the production of mobile phones has to rely on loans to pay the deposit.
　　 No way, their brand is not as good as those of the manufacturers, and the funds are not as good as the other party, but technically, they do not think that they are lagging behind, and even they think that their technology is the best.
　　How can people who have not used their mobile phones know that their mobile phone technology is better? How can we make mobile phones sell well when they first go public?
　　 Apple thought of a simple solution, the cost is not high, the effect should be good.
　　……
　　On June 18th, Apple's mobile phones were launched in North America ahead of time. Many Apple stores lined up.
　　 looks like Apple fans, hoping to buy the phone as soon as possible, but unfortunately they made a mistake, many people look at dress, not like people who are willing to spend five or six hundred dollars to buy a mobile phone.
　　 A homeless man thought he was sending free food, and he also lined up, causing a disturbance.
Apple has found media reports on its own, saying that there are many people waiting in line to buy Apple mobile phones in front of the store. I hope to attract more people to take a look at their mobile phones~EbookFREE.me~ But what makes Apple desperate is It seems that these reports did not cause any splashes, not even the suppression of competitors. It seems that no one noticed the new mobile phones released by Apple.
　　 Obviously, they invited a lot of media during the new product launch at the beginning of the year, including many authoritative media. Why don’t you pay attention to the listing of their mobile phones?
　　 With so many people queuing, wouldn't anyone else be curious? Didn’t you follow the line?
　　 One of the most fundamental reasons is that in May, Nokia and other mobile phone giants launched new smartphones. Many consumers have already bought new smartphones. Who would look at other ones?
　　 And Apple has never made a mobile phone, the music phone that cooperated with Motorola has also fluttered the street, and there was not much publicity at that time.
　　For the first time, how many people believe that Apple can make a better mobile phone? How good is the after-sales service?
　　 After looking at the sales statistics on the first day, Jobs looked somber and shaved off the mobile phones they hired to "buy". Their real sales were less than 2,000!
　　 In other words, they can only sell more than 10,000 units a week, which is inferior to others. On the first day of the launch of other people's new phones, the sales volume was 100,000+, and the gap was too large.
　　Why can't their mobile phones be sold?
　　
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