Chapter 806: Market shrinkage

"Chairman, I will invite you here this time to discuss sales in North America. Last year, sales in North America declined, mainly because of the bankruptcy of many financial institutions there, which led to the number of people who borrowed to buy electronic products. cut back."
　　 "This situation is getting worse in the first quarter of this year. We are also surprised that the product is not expensive, why should I buy it with a loan?"
　　Die Yongping is a little puzzled. If it is a big item such as a house or a car, we can also understand that you can buy it with a loan. Many people can't afford so much money at once. The loan can be owned in advance and the burden is not so big.
　　 But for something less than a thousand dollars, with the per capita annual income of the United States over 20,000 dollars, and even more than 30,000 dollars in many regions, why do you need a loan?
　　 For example, the annual income per capita of China is 20,000 or 30,000 RMB. If you buy hundreds or thousands of things, who would loan?
　　 "Edson, please explain to the old one." Zhang Yang raised his chin at Edson, chairman of North American Zhiduoxing.
　　 "Broken, our two countries have different consumption concepts. In our country, many people do not have the habit of saving. They all like to borrow money to buy something, consume in advance, and then slowly repay bank loans."
　　 "Not just buying electronic products, they usually eat, entertain, study, etc., many of them also use credit cards, overdraw first, and then repay."
　　 "The number of personal bankruptcies on our side far exceeds that of China, even if our population is only one-tenth of yours."
"Many people may still owe money to the bank when they die. After his death, the bank will take his inheritance to pay off debts, such as houses, cars, furniture, etc. People die, what are these things left behind? "
　　Duan Yongping would like to say, you are dead, can't you leave it to your family? But he did not refute, but continued to listen to each other.
"Bank lending also charges interest, which is the income of the bank. Many people can't borrow from the bank, they borrow from some other financial institutions. For example, there are special financial institutions for housing loans, and special financial institutions for car purchase loans. Many are real estate companies and car companies."
　　 "I previously suggested that North American Zhiduoxing set up a financial subsidiary to provide loans for consumers who bought our products, but it was rejected by the chairman. Now it seems that it has let us avoid this crisis."
Zhang Yang waved his hand: "I just think we are selling products. There are a lot of things that we are not good at doing financial loan business in North America. Besides, we do not provide this kind of loan, consumers can also use credit cards and other loans to buy, to our Sales have little effect."
　　 "I heard that Nintendo, Schneider, Sega Bandai, etc. all have this type of business in North America. Are they also affected a lot?"
　　Zhang Yang was a little ecstatic. If those three families were seriously hit, this would be a good opportunity for Zhiduoxing.
　　 The North American financial crisis has triggered a global financial crisis, and Zhiduoxing's exports have also been affected a lot. Many people can't afford it, and sales decline, and naturally exports decline.
　　 Fortunately, there are not many Zhiduoxing factories. Now, as long as the orders of foundries are reduced, it will not affect the normal operation of enterprises. It's just that this year's profit of Zhiduoxing is likely to decline.
　　 "No, they bought insurance for their loan business. If there is a loss, the insurance company will bear it. They will have an impact, but it is not big."
　　Zhang Yang blinked his eyes, can he even buy insurance? It seems that the insurance industry on the US side is unprecedentedly developed, not just casually. As long as you are willing to spend money, anything can be insured, and the insurance company will calculate a risk rate and give a policy.
　　 "According to your experience, will the North American market shrink this year? If so, what is the approximate proportion?" Zhang Yang just looked at the report on the table, but there is no detailed data analysis above.
　　 "It's about 20% down, maybe 5% up and down, depending on how long you can get through this crisis. If you can't get through it, you might be affected next year."
　　 Chapter Yang suddenly smiled, but it made other people a little puzzled. Why is the chairman happy even if the market is declining?
　　 "Nintendo's largest market is North America, and Sega Bandai's largest market is also North America. Chang Ni is also vigorously exploring the North American market, I think that market is better."
　　 "Now the North American market is suddenly declining, and much of the money they paid before will be wasted. Isn't this good news?"
"Nokia wants to compete with Motorola as the leader of the North American market. Now that the North American market is declining, Motorola has no chance to turn over anymore. Nokia will also waste a lot of money, and Samsung and Ai Ai who follow the admission will definitely suffer. , Is this good news?"
　　 "Our strategy last year was to vigorously expand the European and Asian markets, and this year's plan is the same. And this year, the Chinese market may also grow."
　　Many Chinese people buy things, and they will always be measured by the usual cost of living. If you buy a mobile phone, it's about how many pounds of pork or something. If the pork price rises, then there will be an illusion that the price of the mobile phone has been reduced.
　　 "And I can be sure that the mobile phone market will grow again this year, and the growth of smart phones and cheap mobile phones will be the strongest."
　　Zhao Mingsheng puzzled and asked: "Chairman, I can understand the growth of cheap mobile phones. With the economic downturn, many people are reluctant to buy expensive mobile phones. How can smartphones still grow?"
　　It was also during this time period that Nokia and Samsung's cheap machines were selling very well, and the Motorola hit was losing ground. Because of the economic downturn, many people only want to use the basic functions of mobile phones, and do not ask for more, because many of them are on the way to find a job~EbookFREE.me~The growth of smart phones is due to the improvement of communication technology .
　　 "3G technology will pass the standard this year, then major communication companies will accelerate the construction of 3G networks. With 3G, the speed of mobile Internet access will increase greatly, and smartphones will become more usable and smarter."
　　 "In contrast, the market for mid-range feature phones will shrink, so mobile phone brands such as Motorola and Changai will definitely be significantly affected."
　　 "We must launch a new cheap machine this year. I hope the price can be lowered again, and the retail price will be less than fifty dollars. If you can't do it, you can cooperate with the communications provider."
　　 "The price of ordinary feature phones will definitely fall, and the average price should be around 1,000 RMB. The price of smartphones does not have to fall too much to ensure technical advantages."
　　 "If necessary, you can also launch a cheap smartphone, priced at about 400 US dollars, let everyone get used to the smartphone, and lay the foundation for our future."
　　 Previously Nokia relied on 5230 and other series to create a sales myth, and once again created a series of machine king, sold more than 100 million units.
　　 And this phone is also the first smartphone of many people. However, after this, Nokia began to decline, their smartphones collapsed, and feature phones were eliminated, from profit to loss.
　　 "Many people feel that this year the market has shrunk and sales have fallen normally. But we must find ways to reverse all this and let us move on!"