Chapter 825: Declining electronics

　　By midnight, the party broke up and everyone left to rest. It was just that when many people left, they brought female partners, and these female partners were not brought by them.
　　Zhang Yang went home alone, took a good rest, and became energetic again the next day.
　　 This time Zhang Yang didn't leave Silicon Valley anytime soon. He just became chairman and always had to deal with the company's affairs.
　　 Assistant Owen put some documents on Zhang Yang's desk: "Boss, the red folder is urgent, and the blue one is urgent."
　　 "Well." Zhang Yang nodded and picked up a red document.
　　This is a report on Chaowei microprocessor market adjustment, especially the microprocessor used in portable devices. This year is expected to have a significant decline. The most fundamental reason is the shrinkage of many product markets.
　　 The first is the PDA, which was once the portable electronic device of choice for many business people. The PALM system used to be well-known and has a very high market share.
　　Even in the smartphone market, the share was once the first, higher than Saipan and Microsoft combined. At that time, BlackBerry could not be ranked high.
　　Unfortunately, with the rapid development of smart phones, the PDA market with high prices and weak functions is getting smaller and smaller. I have a smartphone, so why buy another PDA?
　　The smartphone market supported by the PALM system has also shrunk rapidly. It is estimated that in two years, it should disappear completely, mainly due to the lack of support from major mobile phone manufacturers.
Previously, the PDA could have a market of tens of millions of units every year, but now it can’t even reach millions. Last year, it only sold more than one million units. This year, it should mainly clear inventory. No company will venture to launch new models. .
The main product of the second portable device microprocessor is the smart phone. This is growing, but ARM is also very competitive. Although the market is growing, Chaowei has not been able to get more, and there are other hardware manufacturers. competition.
　　 However, with the expansion of the market such as Zhiduoxing mobile phones, it should be better next year. Companies such as Wan Yan and Lian Xiang also purchase their chips.
　　 The third one is the handheld game console, which was once the biggest market direction. But now Z5S sells okay, and other manufacturers choose the ARM architecture, which also makes Chaowei Eagle Weida somewhat depressed.
　　 Obviously they are better, but those competitors seem to be different from Zhiduoxing, so they purchased chips from other companies. As a result, in addition to Nintendo, Schneider and Sega Bandai have lost their handsets, and they have not been able to protect their capital.
　　 I heard that it is preparing to launch the new model in the past two years, but not many fans are looking forward to it.
　　Zhang Yang has no good solution at this point. Z5S just runs faster than Z5. The memory is bigger and the touch screen effect is better. Other improvements are not much. The game development platform has not changed.
　　 Therefore, the sales volume of Z5S is not as good as Z5, which is certain.
　　 When Z6 appears, it may be able to have some effects, but it also has to wait until next year, when it is time to develop with G4.
　　 Nowadays, video game consoles will not be improved in how many bits, but to improve picture quality, improve visual effects and somatosensory control methods.
　　 But Zhang Yang provided a new direction for the company, that is VR. This option was once put on the agenda by many companies, but later abandoned due to technology.
　　 This kind of gaming equipment in the past life has developed very well, and it is easier to immerse people than traditional game consoles.
　　 But it is also limited to technology, and will be launched in the market after G4. It has been researched and developed for a while, and the progress is not great, and the money has not been spent.
　　 However, the product that has the greatest impact on Chaowei Eagle Weida's microprocessors for portable electronic devices is MP4, which has already been in decline.
　　Last year, sales have declined, but not very large. Many manufacturers think that the global economy is declining, so the market has shrunk.
　　 But the economy started to recover this year, and sales of many electronic products, especially mobile phones and smartphones, skyrocketed again. Digital camera sales also increased a bit, but MP4 sales continued to decline.
　　 The most fundamental reason is that the function of MP4 has been replaced by smart phones.
　　Smartphones are compatible with all MP4 functions. Although the price is more expensive, it can also be used as a phone. Of the two products with overlapping functions, one of them will always be eliminated, and the ones that are eliminated generally have fewer functions.
　　 Actually since the MP3 player was born, this product has been more than ten years.
From the beginning, only audio can be played, the size is still large, the memory is low, and even ordinary batteries are used. Later, it can play videos and is compatible with multiple formats. The size becomes smaller and smaller, the memory is larger and larger, and the embedded type is used. Lithium battery, etc.
　　 Until now, the size has become larger again, but it has become much thinner, and the weight has begun to be reduced. An external sound speaker has been added, and a camera has been added to read e-books.
　　 It is a pity that because of technical limitations, it still cannot replace the digital camera, otherwise the life should become longer.
　　 Originally this product could last for several years, at least not going downhill so quickly, because of the emergence of tablet computers, the market of MP4 shrank again.
　　People who like to watch videos and e-books have larger screens and good portability. For those who like to listen to songs, a mobile phone is enough.
　　 is not only a smartphone, but ordinary mobile phones also have audio and video playback functions, and the price is very cheap.
　　 Even if the price of MP4 is declining continually~EbookFREE.me~ The best one is only over a thousand dollars, but there are fewer and fewer people to buy.
　　 Some people say that because of too much of this, the market is quickly saturated, and even some low-end products have also affected the sales and profits of high-end products.
　　 Cheap low-end MP4, priced at dozens of RMB, the gap is too big.
　　 Now the MP4 market is declining rapidly. It is estimated that in another year or two, this product may become uninteresting.
　　Zhang Yang signed the document, agreeing to temporarily reduce the output of such chips, and at the same time do in-depth development for smart phone chips.
　　 In the next few years, the growth rate of smart phones will be very fierce. When 4G is popularized, the traditional functional machines will basically disappear.
　　 At that time, there will be a lot of new application software, especially social software. Even many people in their 70s and 80s will use smart phones.
　　Looking at other documents, Zhang Yang is much faster. Some documents have very little content, and some things have already been known to Zhang Yang. Just a quick glance at the word signature.
　　After working here for a week, Zhang Yang left. When the board of directors arrives next quarter, he can come over again. Other things can be reported by video.
　　 But he did not leave North America, but came to New York, waiting for Li Zeju to come over and discuss the joint investment.
　　
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