Chapter 834: 37 points on the market

In the past two years, Zhiduoxing has launched Z5S, Nintendo has also launched NDSL, Changi has launched PSP2000, Sega Bandai has launched DB3, and no one wants to give up the market of handheld.
　　Unfortunately, in addition to Nintendo's NDSL, the handhelds of the other two game console manufacturers are still not easy to sell, which is a loss of money.
　　 But it is undeniable that they did earn a shout, they have trained a group of fans, and maybe a few years later, they have the opportunity to turn over.
　　 Zhiduoxing's Z5 series occupies more than 60% of the market share of this generation of handhelds. Nintendo's NDS series also occupies nearly 30%, and the remaining 10% is divided by Sega Bandai and Senegal.
　　 But for this ratio, Zhang Yang was still not satisfied. He had previously asked for a share of more than 65%, which was obviously a little bit worse.
　　 However, this year’s target cannot be reduced, guaranteeing a 70% market share. After all, the handhelds of Sega Bandai and Chang Ni can no longer be sold. Especially after the launch of a new generation of handhelds to the market, Zhang Yang hopes to let Sega Bandai and Chang Ni retreat and completely withdraw from the handheld market.
　　Z5 series, Zhiduoxing's handheld hardware also has a net profit of more than 10%, which has made a large profit for Zhiduoxing Group.
　　 Related game software is also the best selling. It has reached 9:1, not far from the goal of 10:1, and it will certainly be achieved in the future. This is where Zhang Yang is satisfied.
The price of the handheld games of Sega Bandai and Johnny has dropped again and again, and their ratio has increased a lot. Channy announced that the ratio of their games to handhelds has reached 5:1, and Sega Bandai also has a ratio of 4.5:1. And Nintendo's side is 7:1.
　　 can reach 5:1 to be able to make money, mean means that their PSP series has been able to achieve breakeven.
　　 However, this statistic only needs to be in sales of more than 20 million units of handhelds, and 000, total sales of less than 20 million units, certainly lose money.
　　 Zhiduoxing has heard that the three game console manufacturers are planning to launch a new generation of handhelds again, but it has not yet been announced.
　　 But according to Zhiduoxing's calculation, their cost will certainly not be low, and the price will not be cheap.
　　 This time Chido has been ruthless, the handheld hardware does not make money, and even plans to lower the price of the game software. Anyway, most of their game software is downloaded directly through the official website, saving a lot of sales expenses.
　　The cost of sales has dropped, and this part will directly benefit the players, and the profit rate of the Zhiduoxing Group will not decrease. In this way, see if the three game machine manufacturers can bear it.
　　 "Jun Sheng, this handheld sales is very important, I will not emphasize it with you, I have said at the meeting. In terms of game software, I hope to be more expressive and attract more players."
　　 "There are also some previous game transplants, old game refurbishment and upgrade, etc., must also be done well. You can talk to some game manufacturers in advance to prepare them."
　　 "This time, we have to let some vacillating game manufacturers choose whether to support us or other game console manufacturers."
　　Li Junsheng looked at Zhang Yang: "The chairman wants us to have more exclusive games this time? That way the cost will increase a lot, and it is not convenient for us to lower the selling price."
　　Zhang Yang smiled: "Give them a guide price. Don’t we have an internal game rating, different ratings, the game price can not be higher than our guide line, otherwise it is prohibited to sell on our platform."
　　 "We are the first to launch a new generation of handhelds with unmatched hardware performance. Other manufacturers are at least one to two years behind us. How is this different from exclusive games?"
　　 "Aren't we still supporting so many small manufacturers, and it's time for them to contribute. We give them support, hoping that everyone can make money together, rather than let them depend on us to make money."
　　 In the past two years of economic crisis, many small software manufacturers have gone bankrupt, and many have almost gone bankrupt. Zhiduoxing selectively supported some small manufacturers and turned them into second-party game manufacturers.
　　 Zhiduoxing's gaming platform is the world's largest gaming platform. How many game manufacturers rely on Zhiduoxing's gaming platform to turn over.
　　 Moreover, Zhiduoxing Group reduced the price of the mainframe to guarantee the sales and profit of the software at one time. Those manufacturers should also make some concessions.
　　 At least the conditions given by Zhiduoxing are much superior to those of Nintendo. If they now choose to support other game console manufacturers such as Nintendo, they will definitely not make so much money.
　　Only on the Zhiduoxing platform, they can sell tens of millions of game masterpieces. On other platforms, millions of copies can be regarded as zenith.
　　Because the game console sales base of other game console manufacturers is low, plus many games have regional characteristics, different cultural backgrounds, and the fastest growth rate of Zhiduoxing platform in China, many game manufacturers can not give up.
　　 The previous strategy of Zhiduoxing was too soft, and this time it should be hard.
　　 "Okay, I get it. I will go to talk with some major manufacturers, and let people give some other small manufacturers some confidence, I believe they know how to choose."
　　 Those small manufacturers are not irreplaceable.
　　At the time, Nintendo sanctioned and almost made a top game maker bankrupt. Although the games required CDs as carriers at that time, the cost was not low~EbookFREE.me~ but now many game manufacturers are also operating in debt and relying on bank loans to operate.
　　Once their game is unsalable, the company's capital chain is likely to break.
"It’s not just handheld games, but also the next G4 games. Not all of Niyoshi and Sega Bandai have announced that they are about to launch a somatosensory game? We just launched G4 when their consoles were upgraded. Consumers make a choice."
　　 "Whether we choose good performance, fun games, and a large number of games, or choose other game consoles."
　　Li Junsheng thought for a while: "Chairman, then our G4 price is not as good as lower? It can be sold better, just like Nintendo's WII."
　　 "Now G3MINI sells well, and the series sales exceeded 180 million units without a problem. We are trying to impact the historical record of 200 million units."
　　 "At the same time, our G4 price is also close to the people, plus our new design for the handle, and various new peripherals, should be able to give other manufacturers some blows."
　　 "We only need to provide the most basic equipment on the game console, and other peripherals need to be purchased additionally, so that the cost can be reduced, and the performance will not be lost."
　　 "PS3 hit the street, but Sega Bandai has risen instead. This time we plan to reduce the sales of all game console manufacturers to less than 30 million units, and our goal is to exceed 200 million units!"
　　 "On video game consoles, we also hope to achieve a market score of 37%, we account for 70%!"