Chapter 84: Take the path of others, let others...

　　 "Dad, didn't I tell you that advertising is done on CCTV? I have calculated it. Now the advertising fee of CCTV is not expensive. If it is one million, two a day, it should be possible to buy one year."
　　 In the past life, the small bully bought the half-year advertisement of CCTV in the middle of next year, and then dealers from all over the country came one after another, and the small bully developed rapidly.
　　 At that time, Xiaobawang was an imitation of Jianlibao's advertising model, that is, prize promotion.
　　 owns a small bully and sells 10,000 yuan.
　　 Anyway, I didn’t hear who made the 10,000 yuan bonus, but it made the Xiaobawang game console a household name. It was regarded as China’s first real game console brand, and it was also considered a domestically licensed product.
　　 This routine can be copied by Zhiduoxing Company, and it can be used better.
"Are you still thinking about advertising on CCTV? One million, do you know how many game consoles we sell to earn one million? At the end of the year, the old Maozi will have to pay a dividend. Drift, we will do nothing this year!"
　　 "Boy, there is no need to go to the central station to advertise? Let's just sell a game console and arrange some salesmen to run the business, isn't it?" Zhang Shengchang also advised.
　　 One million, my brother really dare to spend money.
"Dad, 2nd brother, have you seen Jianlibao's advertisement, that's the winner of the pull ring. You said, Jianlibao's price is expensive? How much is a bottle of beer, and that few cans of soda, sell two? Bucks!"
　　 "But Jianlibao sells it well, and it is also exported abroad. If Jianlibao sells fifty cents or one piece, half of the beverage factories in the country will get yellow. Because everyone thinks of soda, the first reaction is Jianlibao."
　　 "Our game console has a greater advantage than Jianlibao because our price is cheaper than other similar products, not expensive."
　　 "But the prices of other small factories are also falling, and our prices do not have an absolute advantage. At this time, we need a brand advantage. When everyone wants to buy a game console, the first thing that comes to mind is our Zhiduoxing."
　　 "How to attract everyone? Relying on these mall sales promotion models is not enough. Let consumers feel that if they buy a game console, they may still make money!"
　　 "We put a scratch card in the box of each game console, one of which is 10,000 yuan in cash!"
"How much? Ten thousand?! Only one game machine sells three hundred pieces. With your lottery ticket, even if my three hundred game machines are given away in vain, you dare to say it." Zhang Weiguang looked at his son. Every time the kid talks about money, it seems to be just a number?
"Dad, all you need is this surprised feeling. Think about it, just like the kind of instant lottery tickets in the city to our county, the prizes are bicycles, even TVs, are many people? Willing to buy? But how many of them have won?"
"With two dollars, it is possible to get a large 19-inch color TV. Who doesn't care? Many people even scrapped hundreds of dollars. One hundred people scraped hundreds of dollars, and one of them was 19 inches. Color TV, did you make a lottery ticket?"
　　 Zhang Weiguang coughed his throat. Someone spent a hundred dollars on a large color TV set, and some people did not hit anything on a hundred dollars. He was the latter.
　　 "This is the same for our game console. For three hundred yuan, if you get a 1,000 yuan bonus, you won't attract too many people, but if you get 10,000 yuan, there will be countless people rushing."
"In a short time, our products will be popular all over the country, and let everyone remember our wisdom. Do you remember when I was developing a game console, I want to add that sound when I turn it on? "
　　 Zhang Weiguang thought for a while: "Zhi Duoxing, happy with you every day?"
　　 At that time, he thought this was done by Sun Qiang, and later Sun Qiang told him that this was Zhang Yang. Since that time, he has firmly determined that his son is a genius, so he must let his son go to college and not waste this clever mind.
　　 "Yes, this is also an advertisement, but it is only loaded in our products. The future products should also retain this sentence, so that we can distinguish it from other game consoles."
　　 "But this is not enough, it can only let people who have played remember our products, and cannot expand our consumer groups. Central Taiwan advertising with 10,000 yuan prize promotion is the most direct way."
　　Zhang Yang used this method in order to apply some resistance to the competitor.
　　Although you can’t let others have no way to go, at least let others change their way. Otherwise, on a one-way street, you can only follow behind and eat ash.
　　 It is difficult to overtake him again because he is taking a shortcut.
"With advertising, we can quickly occupy the national market. It is very easy for monthly sales to exceed 10,000 units. Even if only one unit has a profit of one hundred yuan, this million of advertising costs can be earned in one month. The remaining ten In a month, it can bring us tens of millions of profits!"
　　Zhang Weiguang sat on a chair, lit a cigarette, and just wanted to flick soot on the ground~EbookFREE.me~ When he saw the bright marble tiles, he felt the ground was too dirty.
　　 Fortunately, Zhang Yang responded quickly, opened the drawer immediately, and took out a new ashtray from the inside.
　　 "How do you think about making advertisements?"
Hearing that Dad was finally relieved, Zhang Yang immediately said: "This is simple. We have professional advertising companies in Bingcheng. You can also find someone from the TV station to help you. The equipment on the station is better and the money is not much. , Ten thousand is enough."
　　 "To make an advertising film, 10,000 yuan?" Zhang Weiguang began to feel pain, and began to calculate in his heart, how many game consoles to sell, to earn 10,000.
　　 "Dad, one million of advertising costs have been spent, you have to save this commercial? If the results are not good, then one million will be wasted."
　　 Zhang Weiguang raised his head: "Shengchang, what do you think about this?"
　　 "Ah? I think, I think the second uncle has the idea." Zhang Shengchang was still blindfolded, and was suddenly asked by the second uncle, and he didn't know what to say.
　　 "Directly speaking, what it looks like. You also have shares in this company. For such a big thing, you also give an opinion."
　　 "Second brother, where do you think I said something wrong?" Zhang Yang also asked.
　　 "It seems that there is nothing wrong. When I buy something, if the price is similar, I am willing to buy the brand I heard in the advertisement." Zhang Shengchang scratched his head, "Second Uncle, what do you think?"
　　 Zhang Weiguang glared at his nephew, and said for a long time, what did he say?
　　 "Are you against?"
　　 "No objection." Zhang Shengchang gritted his teeth, he really didn't know where to pick it from.
　　 "That line, you two will find someone first and shoot the commercial. If I watch it well, I will go to Beijing next month and go to Central Station to buy the commercial!"