Chapter 841: Blackberry under encirclement
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Super Tycoon
- Qiong Si
- 1317 characters
- 2021-03-02 05:50:11
John Chen stood up, shook hands with the person opposite, then looked at the camera and took a photo.
As the vice president of BlackBerry and the person in charge of expanding Asian business, he finally expanded BlackBerry to the big market of China.
The company spent a huge amount of research and development expenses for the China market, finished the system and so on, and found top electronic product agents such as Shenzhou Digital to represent all their business in China.
includes all businesses such as mobile phone sales, software sales, related accessories sales, advertising, and after-sales protection. They believe that BlackBerry will take root in China and will greatly expand its market share.
The North American economic decline in the past two years has caused the sales of BlackBerry smartphones to decline a lot, while the sales of smartphones of other mobile phone manufacturers have increased, especially Nokia and Zhiduoxing, which have experienced the fastest growth.
Both mobile phone manufacturers still have user-satisfactory operating systems, Saipan and Zhiduoxing. The two operating systems are also the top two smartphones in terms of market share, much higher than BlackBerry.
But BlackBerry has North America's political axe market after all. When the United States was in the middle of the demon, the vice president who used BlackBerry was able to receive the news in real time, so that the American political axe sent each senator a BlackBerry phone to ensure communication. .
And now, every North American politician and entrepreneur uses BlackBerry, but there is a big problem that many people use more than one mobile phone.
BlackBerry phones are still very resistant, many people still use the styles three or four years ago, which has not reduced the number of users of BlackBerry phones, but sales have been reduced.
However, because of the 3g this year, many BlackBerry users will change their phones. This is a BlackBerry opportunity. They also intend to take advantage of the opportunity to enter the Chinese market and establish BlackBerry's global status, not just North America.
"John, have a meal together?" Shenzhou Digital's president invited.
"No, I still have things. I need to fly back to Ghana as soon as possible. If you have time, you can go there and I invite you to dinner."
"Okay, there must be a chance. I think you will come back at the end of this year to participate in the celebration of BlackBerry in the Chinese market."
"Hahaha, I hope so."
John returned to Ghana by charter flight that night, but as soon as the plane landed, he received a call from the president and asked him to go to the company for a meeting.
"John, trouble."
When he saw John Chen, the president's expression was very solemn.
"What's wrong? We expect sales to increase by 10 million units this year. With the expansion of the China market, it will definitely be better. Why aren't everyone happy?"
Only those BlackBerry users who change their 3G smartphones can bring them huge sales growth and new market growth. Their market share in smartphones will definitely exceed 15% this year. Why are you still worried? of?
"Motorola announced the launch of a cheap smartphone, and Nokia also announced that it will launch a new smartphone in North America next month at a price not exceeding $300."
"We originally thought that users who are used to BlackBerry will continue to use our products, but now many users choose new smartphones from other brands, and they think our design is too old-fashioned."
People like classic design, even many people know what brand they are when they see the phone. But people who don't like it, think that BlackBerry has always been this style, without innovation, not enough tide.
Although BlackBerry has positioned itself as a high-end business phone, it is not as functional as Nokia's high-end business phone n series, and the number of software is not as good as Zhiduoxing x3. Others are all old and young, no matter whether it is a business office, there are people buy.
And their mobile phones are rarely liked by young people. They feel that they do not need any mobile phone mailbox, but this is the biggest selling point of BlackBerry.
More importantly, after Motorola cooperated with Microsoft, it even broke through the relationship of political axe. The political axe announced that they would no longer equip every member of parliament with a BlackBerry, but let them buy it by themselves. You can choose Motorola's new model.
is this announcement, which caused the sales of BlackBerry in the North American market to decline, and the brand reputation has also decreased.
No one can think of it. It seems that Motorola, who is sliding down the slide, is going to step on their blackberry and turn over. And BlackBerry spent a lot of money to expand the Chinese market. Where is there money to compete in the North American market?
Now BlackBerry is facing a dilemma of choice, whether to temporarily abandon the China market and keep its market share in North America, or vigorously develop the China market and use that growth to help BlackBerry become a world-class mobile phone brand?
But soon, BlackBerry does not have to hesitate.
……
"Shenzhou Digital has received the agency right of Blackberry? Old Liu, you know this in advance, are you ready?" Zhang Yang couldn't see any worry on his face.
Liu Chuanzhi smiled:
Of course, I’m ready. Let’s not talk about Fly’s cheap smartphones, which will increase the audience of smartphones, which is no longer so unattainable, coupled with the price cuts of other mobile phone manufacturers, BlackBerry’s high The price will not be popular."
"And in that contract, BlackBerry was required to pay a large amount of advertising costs in advance, and it must be prepared in advance. After the sale, it will be settled for BlackBerry, which is very serious for BlackBerry's funds."
"We will cooperate with other manufacturers to jointly prevent the sales of BlackBerry in China. Not to mention the domestic communication companies, and will not let BlackBerry become a contract machine manufacturer. They were previously a mobile phone manufacturer designated by the American government and closed systems. Who knows if there are any security issues?"
"Motorola got an order from the American government axe, and in the erosion market for BlackBerry, I heard that Motorola also found a black material for BlackBerry~EbookFREE.me~ The security of BlackBerry will also be challenged."
"Both ends are blocked, BlackBerry's glory this year will definitely be gone, and their sales will fall again and again next year."
Shenzhou Digital is a company that even wants to split up, and even one of the shareholders. Liu Chuanzhi wants to know the details of these contracts very easily.
I don’t understand how BlackBerry considered it, and handed over the sales agency to Shenzhou Digital. Isn’t that the lifeblood in the hands of Lianxiang?
Lianxiang also relied on the glory of pc products and began to vigorously develop the North American market. BlackBerry is sending it to Lianxiang.
"This contract was signed, the negotiation team of Shenzhou Digital is very good, grabbed the BlackBerry's aggressive spirit, and got the best conditions."
"No wonder you told me before that BlackBerry is the final peak this year. Have you got the news from Motorola?"
Zhang Yang's eyes shined, and Liu Chuanzhi also had a source from Motorola.
"Hahaha, some friends just told me that it's not worth mentioning. In the second half of this year, we even think that the sales of mobile phones will continue to increase, and the market share will rise again. I plan to challenge the market position of the lovable next year, or even the motorcycle. It’s okay to kill Lola."
Liu Chuanzhi also set a goal for Lianxiang’s mobile phone, that is, to become the top five in the industry next year, seize the opportunities of smartphone development, and look for opportunities in the future to go further!
Super tycoon