Chapter 843: I can't bear it anymore
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Super Tycoon
- Qiong Si
- 1279 characters
- 2021-03-02 05:50:11
Sure enough, one month after the X3M went public, Nokia announced that their new smartphone 5230 will be available in the fourth quarter. This is Nokia's third full-touch phone.
And their pricing also shocked other manufacturers again. 149 euros in Europe, 179 dollars in North America, 1400RMB in the Chinese market, creating the lowest price for new smartphones.
3.5 inch, 16 million color touch color screen, equipped with Symbian S61 architecture, supports gravity sensing, supports distance sensing, and has GPS navigation functions.
Only memory, support up to 16G expansion card. Other functions are similar to Zhiduo X3M.
Except that the memory is a little smaller, the other parameters are almost the same as the Zhiduo X3M, even the standby time is almost the same, of course, the software is still very different.
It is just this price that made Nokia instantly attract the attention of many consumers, and even many consumers who originally planned to buy Zhiduoxing X3M have changed their minds now. This is cheaper.
Fortunately, Nokia’s 5230 was only available in the fourth quarter, giving Zhiduoxing a buffer time. But other mobile phone manufacturers found that they could not achieve such a low price.
Because they lack many technical patents, they also have to pay for using the system. It feels that Zhiduoxing and Nokia are using the profits of the software to supplement the mobile phone and squeeze out other competitors.
Even some mobile phone manufacturers are preparing to sue Zhiduoxing and Nokia, saying that this is unfair competition. Among them, the most joyful one is the love.
Ever since Aihua announced that it will withdraw from Symbian and no longer launch Symbian phones, its sales of mobile phones have been declining, and Nokia has launched several new mobile phones for the mobile phone models. Don't ask how good it is to sell.
From the point of view of Chang Ai, proper retaliation may be allowed by the market. But as the leader of the mobile phone industry, Nokia is still playing a price war!
Not only does Nokia aim at lingering love, Zhiduoxing, Samsung, LG, etc. also aim at lingering love, even some mobile phone manufacturers in island countries also aim at lingering love.
This also led to the lack of a best-selling model for Chang Ai. Every time a product is launched, it is not liked by consumers, and sales continue to decline, just like Motorola.
was once ambitious and ambitious. The two mobile phone giants cooperated to become the industry's number one. I could not have imagined it, but actually went downhill.
The bottom line is that both the two giants Ericsson and Ericsson want the company's voice, which can be more beneficial to the parent company.
For example, the same kind of technology, Ericsson people feel that they should use their patents, Chang Ni believes that they should use their own patents, it is similar to that of Huai Ai, but it is different for the parent company.
Long-term love is caught in frequent infighting, and the design is getting worse and worse, never new. Because the designer of Schneider believes that the appearance of the product is not important, the performance of the product is what consumers are concerned about.
But they don’t even think about it. The performance of many mobile phones is actually the same. The appearance is the reason why many people make up their minds. Especially female consumers, they even pay more attention to appearance.
Some people say that the designers of the island country are basically men, so they often fail to consider those problems, and even they think that women rarely use mobile phones, because most of them are housewives, and a landline is enough.
In the middle of this year, Chang Ai is also preparing to launch a relatively low-cost smartphone, equipped with Microsoft's WINCE system, hoping to be able to reinvigorate and let Chang Ai take off, otherwise this year, Chang Ai will not return to the top five, even the sixth The location may not be guaranteed.
In the mobile phone industry, basically the top five jointly monopolize the market share of more than 80%, or even higher. It also means that the market can't accommodate too many brands and manufacturers, not even the mobile phone industry, the PC industry and other consumer electronics industries, which seems to be the case.
The gap between the first five and the latter is very obvious. There are even fewer than five industries, such as the game console industry. In fact, there are only four companies and brands that are known by most consumers. The fifth It is Sami, who specializes in arcades, and also belongs to Zhiduoxing.
Today's mobile phone industry rankings are Nokia, Zhiduoxing, Samsung, LG, Motorola, Suaai, Lianxiang, HTC, BlackBerry and BenQ.
The original Sharp, Songxia, NEC, etc. of the island nation all fell out of the top ten, and other domestic manufacturers of Huaxia also lost their voices. If BenQ is not relying on the channels of the original Westerners, I am afraid that the tenth position may not be guaranteed.
But the last five are added together, the sales volume is not as good as the Nokia family, not even stronger than Zhiduoxing.
Everyone is saying now that the two most powerful mobile phone giants, the fastest declining after the Westerners, are probably not called giants in two years.
Lianxiang in the back and HTC were eyeing each other. The front continued to widen the gap, and Suaiai had to seek workarounds, hoping to regain fame and open sales through a cheap smartphone.
Otherwise, they would fall like this, they could not even keep the island market.
But whoever thought that the new mobile phone was just officially announced, Zhiduo X3M was officially announced ~EbookFREE.me~ and the price is only half of them, but the performance is not much weaker.
This time, the new smart phone can't be sold. They had thought about price cuts, but when they thought about Apple’s mobile phones, they were criticized for the price cuts and lost a lot of money. They decided to survive.
Sometimes it reversed the situation suppressed by Zhiduoxing. If you want to reverse the word-of-mouth through joint promotion in the island market, Nokia 5230 is on the market again and the price is cheaper.
The family can do it. They can also say that Zhiduoxing is relying on China Labor’s cheap labor, but Nokia has factories all over the world. How can this be explained?
In the first half of this year, the sales of Changai were less than 30 million units, only about half of last year. Not only did the new mobile phones in the second half of the year fail to reverse the downturn, but they were slow to sell again, making their funds scarce.
Motorola managed to get the order of the American political axe anyway, biting off a piece of meat from the hands of BlackBerry. Suddenly, it was completely eroding the market by other manufacturers, especially HTC. Everyone was originally from the Microsoft camp, but HTC supported Zhiduoxing at the same time. After the mobile phone, it sold better.
Depending on the situation, in the third quarter of this year, the sales of mobile phones will continue to decline. The market share for the whole year will not exceed 5%, which is much lower than last year.
Especially at this time, Ericsson’s shareholder representatives began to reprimand the Schneider’s shareholder representatives. At least when Ericsson’s representative was in power, Wenai was still the third in the industry. Now, the sixth can’t be guaranteed!
Not only did the company fail to increase profits, but it fell into a loss. In this way, it could not last for two years!