Chapter 859: Overtake Nokia
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Super Tycoon
- Qiong Si
- 1304 characters
- 2021-03-02 05:50:14
The fourth quarter of each year is the time for major manufacturers to make efforts. Some old phones will empty their inventory, sell them at a reduced price, and also release some new ones.
In Europe and America, Christmas is the golden sales period, in China, the Spring Festival is the golden sales period, and in other regions, New Year's Day is also the golden sales period.
This time, Nokia also exerted force and launched the N8. It looks similar to the N9, but it is Symbian. At the same time, in terms of hardware, a brand new upgrade was made.
The camera has reached 12.1 million pixels, which is the top performance of a single camera at this time. Screen 3. Body memory, standby time reached 570 hours.
Looked at the design of some N9, but the desktop is very messy, and the running speed is not good.
In terms of selling price, Nokia once again set a centered price of $599. They believe that this phone has super performance and the system has been upgraded. It uses the Saipan 3 system and has optimized many controls.
Coupled with the price advantage, after the listing, it will definitely be popular.
But at this time, Zhiduoxing also launched X4S, which is not the X4M that everyone thinks, the performance is better than the N8, the memory is super Weiying Weida, 800M, and the rear dual 10 million pixel camera, the photo effect Stronger.
The screen is also larger, the battery is larger, and the Zhiduoxing 3.3 system is adopted, which optimizes the Internet speed and optimizes the multi-touch operation technology. It can really play some complex operation games with the touch screen.
And there is a more innovative thing above, that is, behind the machine, there is a fingerprint lock, which can help the mobile phone to improve the security performance.
This alone is enough to surprise everyone.
In terms of selling price, Zhiduoxing has set a high price of $999, which is another expensive smart machine of Zhiduoxing, because it integrates many cutting-edge technologies of Zhiduoxing.
Many people think that this phone is expensive, and when it can't be sold, the market hit their faces again.
The sales volume in the first week easily exceeded 500,000 units, and major retailers are still rushing for goods, fearing that their stores will suddenly be sold out.
No one can imagine that such an expensive mobile phone is even more popular.
In fact, the original pricing hand, Duan Yongping they plan to set at 899 US dollars, this is enough to ensure a high profit margin. But Zhang Yang made them change their minds.
Since you are willing to spend 900 US dollars to buy a mobile phone, you don't care about spending another 100 US dollars. Take a look at those expensive luxury mobile phones, the performance is very good, that is, get some gems outside, get some gold decoration, is it still bought by many people?
We don't make those noble mobile phones, those are luxury goods, we make light luxury products, and open the price level with other manufacturers' products.
At least when other mobile phones do not have such a good CPU, such a large memory, such excellent dual-camera technology, and the fingerprint lock technology that has been blown up, no product can challenge the status of Zhiduoxing X4S.
Sure enough, the high price did not affect the sales of this phone. Instead, it provided Zhiduoxing with higher profits, which made the share price of Yangcheng Zhiduoxing soar again.
At the same time, the share prices of Nokia and other mobile phone manufacturers are falling, because everyone finds that Zhiduoxing seems to be the industry's first.
In the first half of the year, Nokia still maintained its lead, with sales reaching 220 million units. The best-selling product was 5230, which laid the foundation for the gap between Nokia and other manufacturers.
However, Zhiduoxing has X3M and sells better than 5230. After several price reductions, the retail price is only 1,200 RMB, and the overseas market has also been reduced to 149 US dollars, and has reached 80 million units of sales. In the first half of this year, Zhiduoxing's mobile phone sales reached 210 million units.
In the third quarter, the two sides were basically the same. Nokia did not lead much, only hundreds of thousands of units. This gap may be the sales volume of many small manufacturers in one year. Say, really can be ignored.
In the fourth quarter, the two sides started a war again at the end of the year.
The two major mobile phone giants have not only launched more than one new product, but also promoted smart phones and are doing crazy advertising.
At this time, when you turn on the TV and see the mobile phone advertisements, they are basically Nokia and Zhiduoxing. The mobile phone advertisements of other manufacturers seem to disappear.
And on the Internet, it is even more so, but Zhiduoxing is slightly better.
At this time, Ji Duoxing lore came.
Penguin and Little Yellow Man announced at the same time that they would no longer provide update services for mobile accounts on the Saipan system because the Saipan code was too complicated.
After the news broke out, many consumers who wanted to buy N8 suddenly hesitated. They have become accustomed to using these social chat software. If the N8 cannot be upgraded, surely many new functions will not be available, and they may not even be able to log in.
It's not over yet. Amazon announced that their mobile APP will no longer provide upgrade services for the Saipan system, because more programmers in the company are doing cloud services and lack of manpower. They apologize to all consumers.
SHARE and other companies have also announced that they no longer provide update services for the Saipan system, and have found suitable reasons.
It seems that many reasons are not difficult to solve, and consumers do not understand why this is so. Nokia contacted these companies urgently and expressed their willingness to pay a fee in exchange for a settlement between the two parties.
But it didn't work. These companies all have Zhang Yang's shares. Since they agreed ~EbookFREE.me~ how could they regret it?
Nokia immediately began to sue, this is the conspiracy of Zhiduoxing, this is unfair competition, Zhiduoxing must give those companies money to let them exclude Nokia.
But after investigation, there are no such accounts. In fact, Zhang Yang just bought some of the company's stocks with an earlier investment agency and sold them to shareholders who wanted to increase their holdings in exchange for their support.
Zhang Yang did not lose. The small investment institution did not hold many stocks. The sale did not affect his influence in those companies. At the same time, he had already made a lot of money back than when he invested.
All of this money was invested in charitable funds to help poor children in some African countries.
Nokia's confident N8, after it was introduced to the market, encountered Waterloo. I thought I could sell at least 5 million units this year. Although it only took less than a quarter, they had so many channels in the global market and so many advertisements that they would definitely sell well.
But it turned out that by the end of December, the sales of the N8 were only a pitiful 800,000 units. This was when they were not attacked in the first week, and they sold a lot.
The remaining sales increase was sold by many retailers at reduced prices, in places where social software such as Little Yellow Man and Penguin were not used.
In major markets such as North America, Asia, and Europe, the N8 was completely defeated.
And finally, after the sales statistics of mobile phones in the fourth quarter, Zhiduoxing mobile phones did not unexpectedly reach the top!
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