Chapter 866: Be wary of 3 stars

　　After the statistics of global mobile phone sales in the first quarter, Zhang Yang drew an important number in front of the name of Samsung mobile phones.
　　Nokia's decline rate is faster than many people expected. In the first quarter, their sales did not exceed 100 million. The first quarter was also Q4 for many companies' earnings, which was the quarter that hit sales.
　　Some last year's old models will be sold at a discount. There will also be new models to the market, plus year-end promotions, etc., which can create new highs every time.
　　 But this time, Nokia failed. The king of sales in the first quarter was Zhiduoxing, which reached 123 million units. For the first time, Zhiduoxing enjoyed a unique level of happiness.
　　Nokia is second with 96 million units, and third is Samsung, which has reached 71 million units. This increase in speed also reminded Zhang Yang.
　　In the past life, Nokia fell to the throne, Samsung has become the industry leader. And Samsung is the only one from the functional machine era to the smart machine era, which is the industry leader. Even in the past, Samsung is still the boss.
　　The speed of this jump is not as good as Zhiduoxing, but the rate of increase is not low at all. After that, it was the manufacturers of Huaxia who improved quickly.
　　Lianxiang, ZTE, Wanyan, etc. have all improved a lot. Warwick is a non-listed company and has not announced financial results. However, according to the data obtained from the China Mobile Alliance in Yangcheng Zhiduoxing, it has also improved a lot.
　　 was the very beautiful Gionee last year. This year it has declined. This is the fastest decline among domestic mobile phones. Among the foreign mobile phone manufacturers, in addition to Samsung's obvious improvement, there is also a treasure island's HTC, and other such as Motorola, Blackberry, LG, Su Ni, etc. fell overall.
　　 These are the world's top twelve manufacturers last year, and many positions will change this year.
　　 "Old, come to my office."
　　Two minutes later, Duan Yongping came over.
　　 "Chairman, what's the matter?"
　　 "Yangcheng Zhiduoxing, this year's focus is to suppress Nokia and other mobile phone manufacturers, it seems that it may be picked up by Samsung for cheap."
　　 "Look at Samsung's sales growth in the first quarter of this year, which is amazing. According to our market research, mobile phone sales will decline this year, because the number of users replacing 3G mobile phones is greatly reduced, which may be reduced to about 1.5 billion units."
　　 "And this year's global smartphone sales will grow again, probably close to 600 million units. You should pay attention to this data, Samsung's smartphone sales growth rate is higher than ours!"
　　 "I know that Samsung did not sell too many smartphones last year, so this growth rate cannot fully explain the problem. But it can also prove Samsung's determination that they pay more attention to this market."
　　 "They saw the rise of Wan Yan, Lian Xiang, HTC and other companies, knowing where the faster the profit margin is, how to adjust the industry's center of gravity."
　　 "In the second half of the year, we must consider Samsung as the first imaginary enemy, and we must not give Samsung a chance to rise. If we can only sit on the throne for a short time, it will become an industry joke."
　　 "Nokia is going to launch a Microsoft system smartphone next month. They also want to play a dual system strategy like HTC and other companies, but unfortunately they are not as good as Samsung."
　　 "Samsung launched different system versions according to different markets to meet the needs of the market. Nokia is preparing to promote it globally, which is problematic."
　　 "So it is absolutely impossible for Nokia to turn over this year, and it will be the same next year. Samsung will become our biggest competitor in the future!"
　　Duan Yongping looked at the report carefully. In fact, in addition to sales statistics, there are other aspects of statistics, including consumer satisfaction, failure rate, profit rate, growth rate and other aspects.
　　Samsung has performed very well in many forms, even better than Nokia. If it weren't for Zhiduoxing to surpass Nokia, the only thing that could surpass Nokia in the future is Samsung, which is better than Motorola did.
　　 "Chairman, I think it is impossible for us to deal with Nokia and Samsung at the same time. After all, our focus this year is on the North American market and we want to suppress Motorola and Blackberry."
　　 "However, we can draw allies and suppress these brands with us. Our China Mobile Alliance should also show up."
　　Duan Yongping suddenly discovered that several of China's major mobile phone brands, all product types, just happened to restrain other foreign mobile phone manufacturers.
　　 Zhiduoxing is a smart machine and a function machine. At present, cheap machines are starting to decrease, mainly in the middle and high grade. Lianxiang is a dual-brand, with Lianxiang focusing on smart phones, and Flyback on feature phones, especially the elderly.
　　Wan Yan only makes smartphones, and has a good reputation. The combination of software and hardware is very good. It is also prominent in terms of sound quality and video playback.
　　ZTE is mainly engaged in low-end and low-end functional machines. At present, ZTE has taken another path and started to attack the African market. On the other side of the African market, it was originally Nokia's site, and their low-end machines were selling well.
　　Huawei is currently transforming from a functional machine to a smart machine, and has also made a lot of cheap machines, including entry-level smart machines, and with the support of political axe behind it, the development is also rapid.
Although Gionee's decline is fast, functional machines, especially elderly machines, are very easy to sell. Their appearance and advertising are very distinctive. They are cheaper functional machines, which are similar to smart machines, and have a market in rural areas. .
　　 Plus HTC is now supporting more and more smart multi-star systems ~ EbookFREE.me ~ reduce the number of smart phones in Microsoft systems, they are united enough to deal with other mobile phone manufacturers.
　　HTC happens to vigorously develop the island market, and together with Zhiduoxing, work together to deal with the mobile phone. As for the South Korean market, temporarily abandon it. There are Samsung and LG, and X4S with such a high rating of Zhiduoxing, which sells generally. Other mobile phone manufacturers simply did not plan to enter.
　　 United Lianxiang, HTC, and Wan Yan attacked the smartphone market together, suppressing the share of smartphones such as Nokia and Samsung, and also being able to suppress BlackBerry.
　　 United ZTE, Bird, Warwick, etc., mainly promote functional machines, especially some cheap and distinctive functional machines, this is more to the market of Nokia and Samsung, so that their profit margins and sales are reduced at the same time.
　　 In this way, China's mobile phone companies will further explode, and foreign mobile phone manufacturers will definitely get worse. Perhaps Lei Dajun, who just announced the launch of a mobile phone, could also be added.
　　 "Chairman, I will discuss with Mingyong and come up with a plan as soon as possible. We let Nokia go down, but we do not plan to let Samsung come up. In other industries, we can guarantee a market share of more than 60%, or even 70%."
　　 "In the mobile phone market, we have to reach half even if we reduce the target? One-third, this is our goal this year. This year, I set a sales volume of 500 million units for Chen Mingyong, we want to create a historical record!"
　　
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