Chapter 871: Lay the dominance of the game

　　The global game console sales statistics for the second quarter came out, and Zhiduoxing cheered, and they sold 18 million units.
　　 The third quarter may be normal, but it will increase in the fourth quarter. This year it will exceed 50 million units, which is absolutely no problem. The G3MINI is still selling. Although only 1.8 million units were sold in the second quarter, it is far ahead of the other three game console manufacturers.
　　Nintendo’s WII will not be sold even if the price has dropped to $199. The sales in the second quarter were only 1.03 million units, and the game sales also plummeted.
　　Chang Ni's PS3 price has fallen again and again, from the original 599 US dollars to the current 399 US dollars, it is still unpopular and only sold 1.08 million units.
　　Sega Bandai launched the Super Neptune in the same period as the Zhiduoxing G4, upgraded their game store, and with Microsoft's help in sales, only 1.2 million units were sold.
　　Together, the three game consoles only sold about 3.3 million units, but Zhiduoxing was close to 20 million units. This gap is really too big.
　　 They never imagined that even if they used old game consoles to compete with other people's new games in the past, they have not lost so badly. This year, it seems that they are hard to turn over.
　　 However, their new game consoles are still under development, and they dare not rush to the market, which will lead to no features and even more wounded.
　　 Let Zhi Duoxing G4 sell well, not only they are a new generation of game consoles, super performance, the price is not expensive. Also because of that VR glasses peripheral.
　　Who could have thought that Zhiduoxing actually relied on a peripheral device, driving the sales of the host. When you want to buy a game console now, the first choice is Zhiduoxing.
　　At the time, many people who bought VR glasses, as well as some people who won VR glasses in the lottery, found that they could not be used alone, they still need to cooperate with G4.
Think of the more than 10 million VR glasses sold by Zhiduoxing. Some people even assert that the future sales of VR glasses may be the same as G4, because Zhiduoxing promised that G3 series game consoles can also use this VR. glasses.
　　The full G3 series is now close to 200 million units in sales, and it will certainly be able to break through this number in the future, which has created a historical record that is difficult to break.
But for other companies, the desperation is hard to break. After all, the Cheney PS3 is only sold for less than 60 million units, and the entire series of Neptune is also in the early 60 million units. The WII relied on low prices in the early days. The sales were very good, but the weakness of the performance in the later period was burst out, and the sales volume also plummeted. Now the total sales volume is only 58 million units, which should eventually exceed 60 million units, but no one is optimistic that they can exceed 70 million units. .
　　 In other words, the sales of the other three manufacturers add up to that of Zhiduoxing. Zhiduoxing's share in the console market has exceeded 50%.
　　 If you count today's G4 sales, this ratio is even more terrifying.
　　According to the seniority in the gaming industry, Zhiduoxing is the shallowest, similar to Chang Ni, and Nintendo is the most senior, followed by Sega Bandai.
　　 But who can think of it, the current status of the industry has completely changed.
　　Nintendo's board of directors, several senior officials did not say anything. Their WIIU will not be available until the end of next year. According to the company's previous strategic plan, this year it will continue to promote some games and rely on games to make money.
　　 In the past, even if the hardware was not sold well, the profit rate was not low, and it remained at more than 20% all the year round. This is how many large companies can't compare, and even once the annual profit exceeded one billion US dollars.
　　Nintendo's profits have started to decline since the rise of Zhiduoxing. Their profit margins can still be maintained at the beginning, but this year they may not be able to.
　　 Because they increased the cost of advertising, this is Yan Tiancong's decision. Without advertising, I am afraid they will be forgotten by players.
　　 Zhiduoxing's advertisements are too fierce. Obviously, such intensive advertisements will have a lot of waste. But Zhiduoxing does not seem to care, continue to maintain this density.
　　Not only the mainframe and software, they even advertise peripherals, as if spending too much money.
　　 Moreover, Zhiduoxing is also the first game console manufacturer to start the global synchronous release mode, and even the game is also released in the global multilingual version.
　　This has indeed further opened up the game market, but also raised the threshold. Zhiduoxing not only has game products, but also many other profitable products. Every time a new product is launched, the capital required is not a small amount.
　　 They can only make credits with suppliers and loans with banks. It is said that Zhiduoxing can get it with working capital.
"Everyone, are we going to adjust the hardware direction of WIIU? Is our strategy of selling low-cost consoles no longer possible? Too many game manufacturers have turned to Zhiduoxing, because the compatibility between Zhiduoxing systems is easier to transplant to tablets and Mobile platform."
"Our handhelds were also suppressed by Zhiduoxing. Even I heard that Sega Bandai had plans to give up handhelds. At the beginning, our handheld VB was launched to the market and lost a lot of money. Now Zhiduoxing is close to us. Products can actually make so much money, is our R&D department not working hard enough, or is our sales department not finding the right direction?"
　　 "We must solve the current dilemma, otherwise future gamers will only know Zhiduoxing, and no longer know our Nintendo!"
　　Nintendo is okay except for the handheld~EbookFREE.me~ In terms of the host, it has been losing since SFC. The N64 had a short history, but unfortunately it was defeated by a 128-bit console.
　　 After that, Nintendo's video game consoles have not sold well. This time their WII has greatly reduced the cost, and they have come up with a somatosensory game, thinking that they can climb to the top again, but they are still defeated by the G3 series and even lose their stamina.
　　Last year, their performance was not as good as that of Super Neptune, not as good as the PS3, and even worse than the Zhiduoxing G3MINI.
"President, is it because the technological progress is too fast now, and our game consoles are too slow to upgrade to meet the market? I suggest that we not only set the WIIU R&D strategy, but also do the next generation product R&D strategy. "
　　 "Or maybe we learn from Shunyi and Zhiduoxing, and we will launch an upgrade over time. The performance does not need to be significantly improved. Some players need to upgrade the most important performance, and the system does not need to be redeveloped."
　　 Yan Tiancong finally heard a satisfactory answer. He was also considering whether Nintendo's five-generation game console strategy was a bit behind. It should be the same as the handheld, and it should be upgraded in two or three years.
　　 "Can be considered. Let's take a closer look at this. The company's performance will decline this year, not only sales, including profit margins will decline, we must rise again next year, otherwise it will be eliminated by the market!"
　　
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