Chapter 2863: Price issue

In 1997, Mercedes-Benz ML appeared, but it uses a non-carriage body, so it is not called an urban SUV, it has the blood of a real off-road vehicle, and it is also equipped with a 4Matic four-wheel drive system.
However, for the average customer, who will see if you are a leader? The appearance is good.
Seeing that Mercedes-Benz started to engage in this kind of car, BMW couldn't sit still, boldly heightened its own car chassis, and transplanted Land Rover's steep descent, and so on. In this way, an SUV that focuses on road driving experience-BMW X5 was born.
After this car came out, as a sedan with an SUV shell, an off-road vehicle that cannot cross-country, of course, it will attract countless questions and ridicules. BMW's brain is convulsed, right? As a result, the sales volume of this car, which is not alike in the eyes of the brick family, is quite good.
Then, another brand fell. Porsche launched the Cayenne. When the Cayenne was unveiled at the 2001 Geneva Motor Show, everyone was laughing at it. Porsche was crazy! Porsche has fallen! Is Porsche still a manufacturer of supercars? Is Porsche going to continue producing vans?
As a result, the Cayenne became the most successful and profitable car in Porsche history.
Now, Qin Guan has only advanced this process by a few years, just to lead the trend. After all, what Toyota RAV4, what CRV, have not yet begun to build. Whoever enters this field first will have the advantage.
The press conference was very successful. Even the Minister of Industry did not leave, and joined the celebration banquet that night.
"Mr Qin, thank you for bringing such an excellent car to our Theoharakis Group." The head of the group Mitroglu raised his glass and toasted Qin Guan.
This is a joint cooperation project between the two parties. Although the Chinese side has more shares, their group will also usher in a new leap because of this. This is to be expected, as the eyes of today’s reporters tell They are now, they can continue to produce passenger cars, and they are very excited to produce such a tall car.
"Next, there are more important tasks. The first batch of vehicles. Word of mouth is very important." Qin Guan said: "Quality, there can be no problems, users must be recognized, let me tell you about our The story of Director Heri Bara’s smashing the car."
The people around were quiet, listening to Qin Guan’s narration, because a batch of stamping parts of vehicles were unqualified, and then they were used by the person in charge at the time. After knowing this, He Ribala did not hesitate to pick up the big Hammer, smashed that batch of body-in-white, and those that are unqualified or not up to the standard must not flow to the market!
It is with such persistence that the reputation of the North Automobile Factory has been established, and it has deeply entered the hearts of every user. Buying the products of the North Automobile Factory is absolutely assured and absolutely not worried about quality problems!
"With such a leader, we are very relieved." Kolozas said: "Mr Qin, at the press conference today, we did not announce the price or output."
The scene only focused on high technology, and did not announce the price! Moreover, the joint venture has just entered the planning stage and there is no planned production capacity.
"In terms of the price, we don't need to announce it for the time being. Anyway, there is still some time before the car is put into production. During this time, we will continue to test the market." Qin Guan's face was smiling, this trick, He was so familiar with it. Back then, Mr. Li liked this one the most.
"Now, reporters will definitely report on it. This SUV trend will be blown across Europe. With this trend, we can secretly announce to the public that our car is only priced at fifty thousand eagle yuan."
"It's impossible." Kolokzas suddenly said: "This is definitely a loss!"
Needless to say the high-tech equipment, just normal machinery and equipment, it will cost more than 50,000. This is not Han, but this is a developed country. The treatment of workers is very good, even if the country gives tax exemption to the group. The resulting cost increase is also significant.
They open factories to make money, not for charity.
Now, even if it is a golf hatchback, it is at this price, that kind of car, can it be compared with our high-tech SUV? At least two or three times the price.
(I haven't found the price of golf in Europa in the 1990s. However, it was about 50,000 Eagle dollars, should it be about the same?)
Now, when Qin Guan said this, Kolokzas immediately refuted it, and the other people also opened their mouths. The expressions on their faces were all the same distrust. This is for us to drink northwest wind. ?
Such a selling price is absolutely impossible.
"Then what?" Qin Guan asked.
then? None of them knew what medicine Qin Guan's gourd sold.
"Even you all know that it's impossible, so other countries, other people, and other potential customers also know that it's impossible." Qin Guan said, "As a result, they talk a lot, even on the streets. A homeless man, I guess he knows this car, right?"
Everyone’s eyes slowly light up. Yes, if this is released, I don’t know how many people will look forward to it. Although it is a question, it is also a kind of propaganda, just like those stars, even if it is a scandal. It's also to be famous.
In this way, all of Europe knows!
"This is a good method. You can let everyone know without any investment in advertising, but how can we raise the price in this case?"
The public is waiting for fifty thousand to buy a car. How can you raise the price then? After the price increase, people will not recognize it!
"Then we can release the second wind." Qin Guan said: "This time, the news that has spread is the price of this car. It was wrong last time. It is missing one zero. It should be 500,000 yuan. ."
Five hundred thousand!
If it was too low the first time, it was too high the second time.
Five hundred thousand, a lot of luxury sports cars, the top luxury cars of many old car companies, such as the specially hand-built Royal Car Rolls Royce, are also at that price.
Of course, they really want to say that their Hongqi SUV is more advanced than Rolls-Royce, but this can only be lip service, no matter how powerful the high-tech, it doesn’t have much background. Ah, Han, thirty or forty years ago, it was still a proper agricultural country.
Just like a lot of cars, they want to compare with BBA when they are built. They have higher performance, better configuration, sincerity than others, and the price is a little lower than others. I think they are on sale. As a result, there are no luxury cars. Fate, a disease of a luxury car, users simply don’t recognize it.
You order 500,000, who will buy it?
Once the initial market fails to open, it will gradually decline in the future. You have to keep investing and losing money to gain market recognition. If you can't stand it, you can only give up.
Can they do this now? Five hundred thousand, this is too scary.