Chapter 146: The importance of publicity

浩 Li Hao said in surprise: "Yunsheng, how could it be so fast, which is not in line with common sense. For medical devices, the approval process should be more than one month."
"You are talking about conventional products. Our company's products are corneas. You also said earlier that more than 6 million patients are waiting for corneal transplants every year. And the number of corneal donations each year is less than 10,000.
It is important to know that people who are blind due to a corneal defect, as long as they replace a qualified cornea, are more than 90% likely to return to light.
What a significant proportion this is, corneal defects are the second most common cause of blindness in our country. The first roughly blind disease is cataract. We also have IOLs for cataracts.
These two products are in full compliance with the special medical products prescribed by the Food and Drug Administration. As soon as the application is submitted, the green channel will be opened and the review process will be expedited. Zhou Yunsheng said to Li Hao.
Li Hao opened his eyes wide and said with surprise, "The FDA still has such human rules. If we can quickly apply for a certificate, we can directly enter the clinical trial and heal the patients more quickly."
Zhou Yunsheng chuckled: "I didn't know at the beginning. When I applied for registration of the bionic lens cornea, the staff of the General Administration of Food and Drugs told me.
By the way, I patronize and talk to you. Now that I have opened the online application function at the General Administration of Food and Drug Administration, we directly submit the certification materials from the Internet. This will allow them to review faster. "
After Zhou Yunsheng said, she immediately asked Wang Tong to provide the required materials. Let him organize these materials into electronic documents.
Seeing that Wang Tong contacted multiple departments of the biological company, quickly sorted out the materials she needed. And form an electronic file and send it to her.
Zhou Yunsheng started to open the app software of the General Food and Drug Administration, and entered the account number and password of the company.
After Li Hao saw Zhou Yunsheng enter the management interface, he could see that there were two medical devices under their company name. Artificial cornea and artificial lens.
Experts from the State Food and Drug Administration explained their usage, restrictions, and contraindications. Suggestions on the scope of application were also made. It also indicates the progress of the review.
Zhou Yunsheng opened the information and directly uploaded the electronic file that Wang Tong just sorted out, and uploaded it to the Food and Drug Administration's Internet for review.
After all the work was done, Zhou Yunsheng gathered his mobile phone and stood up. She told Wang Tong: "You can now start the sales plan for contact lenses and beauty lenses. The head office will provide resources to assist you in your promotion.
When the two medical device reviews are completed, the head office will help you arrange clinical trials. Be sure to make the company famous through these products.
Your most critical task now is to ensure the bottom line of quality and safety. "
Wang Tong straightened his body and immediately promised: "General Manager Li, General Manager Zhou. You can rest assured that I will manage the biological company well, strictly control the quality, and ensure that the product is safe and effective.
Li Hao and Zhou Yunsheng visited here at the biological company. They went out to encourage a few words of employees of the biological company.
When Zhou Yunsheng was about to leave, what suddenly came to her mind? Wang Tong was provided with several parameters, which directly allowed him to process a few beautiful pupils, and at the same time asked for several contact lenses as samples.
They left the biological company, and Li Hao drove a car to the company's headquarters.
On the road, Li Hao suggested to Zhou Yunsheng: "Yunsheng, I think we should start our advertising plan now.
Nowadays, the products are fragrant and afraid of alleys. This is no longer the era when products are king. We also need professional advertising companies to advertise our products. "
Li Hao knows that promotion is too important for a product. Just like several major health products that often appear on CCTV. They have virtually no real pharmacological effects.
However, it is a lot of publicity to make this health care product a household name, and to package the health care product into a magic drug in a certain field. Finally reached billions of dollars in sales each year.
These are just health products with no medical function. No matter how they promote their products, they also make a lot of money, without continuity.
But Li Hao knows that their company's products are very effective. Adding effective publicity will have a huge impact on product sales.
"Haozi, do you remember the cultural company called Hongye downstairs?" Zhou Yunsheng did not answer Li Hao's direct question, but asked him a question.
"Of course I remember that this company was run by a small couple. Their main business seems to be anchors. Last time our company encountered a crisis of public opinion. At that time, we did not recruit a public relations manager and let this company help us with crisis public relations. Li Hao answered directly, how could he forget what happened just a few days ago.
He went on to say, "Our company has now hired a public relations manager. Anything can be solved directly with him without the company's involvement."
"Except for some people on the Internet, who purposely slander our company. There is almost nothing that requires crisis public relations. No one can make everyone love her except for RMB. This kind of red eye disease and people with ulterior motives do not need to worry about them. "Zhou Yunsheng first denied that she was not looking for this company because of crisis public relations.
She later reminded Li Hao: "Hirko, you still remember that we carried out the smog removal experiment a few days ago, then I saw the two little lovers broadcast live on our mobile phones. Our smog experiment can be so much on the Internet Fire ~ EbookFREE.me ~ is also related to their promotion. "
Li Hao frowned, and said dissatisfied, "I really didn't notice this. Are they following us live?"
"No, it seems that they came to the park in advance and happened to meet us." Zhou Yunsheng heard Li Hao's tone a bit bad and explained directly.
"This is just a coincidence. Our experiment is also open. They are willing to broadcast live." Li Hao said indifferently.
Seeing Li Hao, Zhou Yunsheng didn't understand her meaning, she said directly: "When Hu Yu was okay, I would chat in my office. I know she graduated in media.
He came to our company a few days ago, and I just wanted to design an advertisement for contact lenses and beautiful pupils, which she saw.
I didn't care about it at first. Later, based on her memory, Hu Yu showed me the copywriting she wrote. I think this copywriting is very good and the effect is very good. "
"Oh, you asked Wang Tong for a beautiful eye because of the advertising shooting plan. Now that we have planned it, we will shoot directly. As long as the advertisement meets our requirements, anyone can shoot. Sometimes small companies will also shoot classic ads "Li Hao said directly.
He finally understood now that Zhou Yunsheng was turning around and telling him these things. In fact, Zhou Yunsheng made his own decision. He didn't care which company was advertising.
Their company is not bad at all for this money. If the results are very bad, this advertisement can be discarded. Change to a well-known company and shoot ads that fit your heart.