Chapter 77: Advertising and channels

Zhou Yunsheng asked Sun Kai: "Manager Sun, we are going to officially launch the game tomorrow morning at 9 am, can you complete the production of the game?"
"Now that the game has been successfully produced, I will add the promotional video and the official operation of the data center. The entire production process of the game can be completed today." Sun Kai said with certainty.
He turned to Li Hao and said, "Mr. Li, just don't we need to conduct an internal test? Originally a good game, there are a lot of loopholes after going online, which will be hit by competitors and the game may die. "
"No, when the parrot controls the game engine to finally synthesize the game, it will automatically retrieve it. Small bugs may not be found, but big bugs that affect the stable operation of the game will definitely be retrieved. Our game can be directly tested." Said.
When Sun Kai saw this situation, he immediately agreed: "Then I will have no problem here, and the game will definitely be officially launched tomorrow. There is still another day, and after our debugging, there should not be too many problems."
浩 Li Hao nodded at him and said, "Manager Manager worked overtime on weekends, and you worked hard to stabilize the mood of employees.
You continue to complete the game here first. If the game sells out, the company will give the gaming department a substantial bonus. "
After Li Hao finished speaking, he saw Sun Kai continue to work. He and Zhou Yunsheng left the game department.
I came to the office, Zhou Yunsheng sat down and said worried: "The more anxious this time, I don't know if this game can get the expected cash flow as expected.
If this game fails, we can only slow down the company's development and develop other projects to supplement the funds. "
"Yunsheng, don't worry." Li Hao comforted her confidently. "This game of our company will change the game mode. It also introduces many novel features.
Even if there are no other functions, only the smart NPC function will attract some iron powder. "
Zhou Zhousheng saw Li Hao very confident, and her anxiety was relieved. She thought that when she was playing the game, she didn't notice the game partition.
好奇 She asked curiously: "Hor brother, I see that Xianyuan games are not partitioned as much as ordinary games. Do we have to divide the game area in advance. Share the pressure on the server and the network."
Li Hao waved his hand and said, "Our game operates differently. There is no need to perform partition operations. All players are in the same area.
Our unique compressed data calculation method can allow more core data to be transmitted with limited bandwidth.
Other data is stored in the local data center. Only a small amount of data needs to be transmitted between the data centers to complete the exchange of players' data in the same area.
We set up two data centers in Europe and America to provide services to players there. This is a game that belongs to the Chinese civilization, and there are very few players in Europe and the United States.
In China, we have a data center in each province, and their data is controlled by Parrot.
This is also a characteristic area of ​​our game, which can support full-service players on the same server. The more people in this game, the more fun it is.
Especially in terms of hardware, I already have a plan. The last time I transferred funds from the company, I didn't tell you to handle data centers in other provinces. "
Zhou Yunsheng suddenly realized that she asked, "Last time you didn't say we want to develop our own advertising platform. This data center is to support the advertising business."
浩 Li Hao simply explained: "The data center is just a large server room, it has system margin, and it can also provide services for games while supporting the advertising business."
"This method is really good. Centralized management can save money. It's just that other game companies haven't adopted this method. Every time a new area is established, it is equivalent to a new game, which affects the communication between players and then the game Life. "Zhou Yunsheng asked in confusion.
"Large enterprises like data centers have already completed their layout. Of course, in terms of games, they have no technology to solve this problem."
Li Hao finished and asked Zhou Yunsheng: "You are responsible for the game channel and promotion, how is the progress now. Xianyuan game will be online tomorrow, do you need to say hello to the partners in advance?"
Now that you want the game to be hot, you have to promote it. This era is not the era when wine is not afraid of alleys.
If you want to sell good wine, you must be willing to invest and let people know that you have good wine there.
Of course, it must be good wine, if it is the kind of wine with alcohol and water. Even if they vigorously propagate and attract a crowd of onlookers, they will not be able to achieve better results in the end.
For example, for investment in movies, the promotion cost of most non-large-produced films can be compared with the investment in filmmaking.
Zhou Zhousheng thought for a while and said, "Channel and advertising are two things. I will talk about advertising first."
Then Zhou Yunsheng introduced the advertisement of Xianyuan Games to Li Hao. Except for their company's own advertising platform.
I also cooperated with companies such as Tencent Baidu ~ EbookFREE.me ~ They have already negotiated a contract. When the game is officially launched, the advertisement before Tencent video is played, as well as Baidu's iQiyi video advertisement and search bid ranking.
The game public account with a lot of activity also writes some soft articles to promote the game.
Li Hao heard that these advertisements are very accurate, and have already been very good in promoting the promotion of a game. Most of the young people who play games use mobile phones. These advertisements just cover them.
"These advertisements are already very good. You can talk about so many advertisements hard." Li Hao applauded.

Everything I talked about was the efforts of the employees.
Zhou Yunsheng humbly said, and then frowned,
We talked very well about advertising, but the channel of the game is not optimistic.

Li Hao stared at her, waiting for Zhou Yunsheng's answer.
Zhou Zhousheng sighed and said, "Our company is not well-known, and bargaining is not possible. The domestic Android mobile game distribution channel.
They charge high channel fees, usually 40% or 50%, and some large channels also have 30% or 28%. Game makers have no place in front of channels.
Other game companies saw that we were a small company just set up, and asked the game to operate directly for them. Expecting high rebates.
Game channel We only reached an agreement with Tencent, and we operate this game. Give Tencent a 10% channel fee. "
浩 Li Hao said eloquently: "We must make a perfect start and strive for a sigh of relief. The channel fee of Tencent is okay, and some channels are not easy to look at after they become larger. Apple only needs 30% of the channel fee."
Zhou Yunsheng made up his mind, "We also need to make a big advertising platform to make it a channel. We will no longer be controlled by others in the future."