Chapter 144: Great changes in the industrial landscape, a headache for rivals

That night, the executives of Xingchen Technology drank some beer in Luo Jia's office and said a lot of thoughts.
Unlike the software department, the software department operates an operating system with a clear goal: to kill Google's Android.
The hardware department is facing a mess when it comes to batteries and electrical control.
Hong Tao asked curiously: "General Luo, electric cars are good, but are our moves too small? BYDjia Great Wall, plus Geely, have more production capacity?"
Luo Jia thought about it, "Geely ranks fifth in China, plus Volvo Asia-Pacific's production capacity, about 1.5 million vehicles, Great Wall ranks eighth in China, with a total production capacity of about one million vehicles."
"As for BYD, it is relatively small. It ranks 19th in the country, with a total output of less than 500,000. The main reason why we are in the game is that they have a huge battery capacity, which can make both batteries and cars. Special existence. "
After Luo Jia stood up, he took out a few sheets of printing paper from the desk and handed them to the people present.
"Look at it for yourself, there are close to a hundred auto companies in China, and the market is really messy. I will give you a few figures and you will understand how complicated the situation is."
"At present, the number one in China is SAIC Volkswagen, which has sold more than 2 million Volkswagen vehicles, while the 84th-ranked electric coffee car has only sold 109, and the 82nd-ranked Fuqixin Long Ma, sold 2,972, Changan's iconic Citroen, ranked 77, sold 5,847. "
After listening to Luo Jia's words, Hong Tao stunned, "What the are they? Why are there companies that sell more than a hundred cars a year? Isn't Citroen a big French brand, and they only sold more than 5,000?"
Li Moran said, "Because of the arrogance of the French, the competition in the automotive industry has always been so fierce. Now the domestic situation is that there are so many car companies and the really big companies are all joint ventures."
Luo Jia nodded, "Yes, I also want to expand production capacity, but under this situation, how do I pull them into the game?"
"The three largest factories in China are SAIC-Volkswagen, SAIC-GM and FAW-Volkswagen. If I pull them in, will the cars be called FAW or Volkswagen?"
"You know, the three giants of Neon, Toyota has an annual sales of 8 million, an extreme production capacity of more than 12 million, Honda's annual sales of 5 million, an annual production of 7 million, an annual production of 5 million, and an ultimate production of 700. Million. "
"This is still not the case with subsidiaries and small brands like Lexus, Infiniti, Suzuki, Mazda."
"The situation in Germany is similar. Volkswagen Gao Audi and Skoda can sell 11 million a year, with a maximum production capacity of 15 million. Even high-end brands BMW and Mercedes have a production capacity of 4 million."
"These opponents are giants, the strongest giants on earth!"
"Back in China, everyone shouted Wuling God Car Wuling God Car, but their full name is SAIC-GM-Wuling, which has a 44% stake in GM Group and SAIC 50.1%. Wuling's own shares are only 4.9%. "
Luo Jia is a person who is good at doing market research. The old saying is good.
But when Luo Jia researched the automobile industry, everyone was stupid.
what's going on?
Domestic depots and overseas giants have made me among you and me among you.
He simply pulled out a general in a mule, pulled out Geely, Great Wall, and BYD. Although the scale is not too large, the bloodline is still a relatively pure company.
In fact, there is another one in China, Changan, ranked seventh with an annual production capacity of more than one million.
But Changan's major shareholder is the Bingzhuang Group, and the backstage is too hard. Unless they take the initiative, Luo Jia will not be able to win them.
If you count down, SAIC's independent brands rank 14th, GAC's independent brands rank 15th, and Dongfeng's independent brands rank 39th.
FAW ’s own brand is the most interesting, ranking 38th, with an annual production capacity of only 100,000 vehicles. You know, that is the dignified Huaxia No. 1 car. The old people who founded FAW at the time know if this situation is upset Crawling out of the grave?
Luo Jia paused and said seriously, "But you don't have to worry about it. Professor Ouyang has kept in touch with me since he left us. His old man revealed that there may be some changes recently."
...
Tokyo, neon industry innovation agency, abc for short.
Many domestic people do not know its existence, but in fact, the status of neon industry innovation institutions is extremely important, and it will inevitably leave a profound fortune in the 21st century.
What does the Neon Industry Innovation Agency do?
To put it simply, they have only one task, to turn the tide over.
When Sony, Hitachi, Toshiba, these display panel companies, were about to collapse by Huaxia and South Korea.
It is the industrial innovation agency that has stepped forward and invested in the establishment of the largest neon display panel company, JDI, integrating the forces of all parties and rejoining the war.
When Toshiba purchased North American Westinghouse Nuclear Power and caused huge losses, it seemed bankrupt and had to sell its most profitable memory chip business.
On China's side, Foxconn's parent company Hon Hai Group has set up a consortium to offer a price 40% higher than its competitors, and is preparing to go all out to acquire Toshiba Storage.
If you follow the normal business logic, who should have offered the highest price to whom?
However, at this time, the Industrial Innovation Commission came forward to block Hon Hai's acquisition. It also blocked the South Korean consortium led by Samsung and sold Toshiba storage to Wall Street at a low price.
It is not difficult to understand that the mission of this neon industry reform committee is to rescue the troubled neon companies while doing their best to crack down on South Korean and Huaxia competitors.
And they are doing very well. Huaxia has always wanted to buy some sophisticated technology from Neon, but so far, it has not been successful.
The more successful examples are probably Hon Hai's acquisition of Sharp, but that is not the core technology of Neon.
For another example, Hisense, they only bought the sunset Xishan TV business from Toshiba. The true core technology and business, Neon will not be sold to Huaxia.
Now, the terrible enemy of Xingchen Technology is beginning to try to challenge the foundation of neon, the automotive industry.
Although it seems that the partners of Xingchen Technology are only small players in the global automotive field.
Geely, Great Wall, BYD, all three together add up to less than 3 million units of production capacity, and annual global car sales are as high as 90 million to 100 million.
But after all, they are Xingchen Technology. The industrial innovation agencies have paid great attention to it, and have convened related companies to discuss countermeasures.
In addition to the two major battery giants Panasonic and Sony, there are auto manufacturers led by Toyota, Honda, Nissan, and auto parts companies led by Neon Denso.
As we all know, the automobile is the largest industry on the earth, but the entire automobile industry is actually divided into two categories, that is, the entire vehicle and parts.
The annual sales of parts and components is 1.5 times that of the entire vehicle. Neon has 26 companies and ranks among the top 100 auto parts in the world. It not only far exceeds eight of our country, but also It also surpassed the number two in North America and the number three in Germany.
At the meeting, Panasonic, the number one battery player in the world, Toyota, the number one auto company, and Neon Denso, the number one auto parts company, all spoke on behalf of their respective industries.
The president of the industrial innovation organization can see the public one, and after listening to the speeches of the major giants, his brows frowned.
"Is it really so difficult for Xingchen Technology to surpass it?"
"It's not a technical issue." Panasonic President Evergreen Zhou Zuo said, "The really terrible thing is the balance. If we talk about batteries, we can also make 300wh grade products and even higher 400wh grade products."
"But we can't achieve the same price at all. The price of Huaxia's 18650 battery is less than ten yuan each, the cost price is only eight yuan, and our products are at least twice as expensive."
After hearing this, major auto manufacturers are silent, and the price is really a fatal problem. The most important cost of an electric car is the battery, which accounts for more than 60% of a car, let alone Xingchen Technology. There is also the best electronic control technology in the world.
In fact, it is not only neon. The other two main competitors, Germany and North America, are now a chicken and a dog. Xingchen Technology has made electric cars with super cost performance, which brings them too much challenge.
The laws of the market have long told us that the most successful products are not necessarily the best, but they are often the most cost-effective and most pleasing to consumers.
"I have a feeling." Evergreen Zhou Zuo said very seriously, "The situation of Huaxia is rapidly changing."
"In the past, they tried everything to buy our technology."
"But since Xingchen Technology was born, they seem to have lost interest in our technology and started to rely more on the power of independent research and development."
Evergreen Zhou Zuo's eyes glanced coldly at everyone present, "While we still have the ability to stop them now, Zhujun, please work hard!"
...
One point of Evergreen Zhou is right. Xingchen Technology is a pure R & D enterprise, so at any time, their goals are centered on R & D.
After the launch of the electric car, Luo Jia's hectic day of bustling every day began again.
He is the one who painted the blueprint for Xingchen Technology. UU reads www. uukanshu. com and Luo Jia's blueprints are always linked.
Take the software department. After the success of the operating system, Luo Jia issued instructions to develop industrial software. Industrial software has two purposes. One is to solve the plight of domestic independent industrial software. .
The other goal is terrible. Industrial software only runs on Xingchen system. If you want to use Xingchen's industrial software, please install Xingchen system first, not on mobile phone, but on computer. !!
In other words, industrial software is the goal now, and the next step of industrial software is to work against Microsoft!
The hardware department is also the same. With the battery and electronic control, Xingchen Technology has entered the automotive field in a logical way. In order to meet the power consumption of electric vehicles, the hardware department must start to advance into the energy field.
As for neon, whether North American and German rivals are in dire straits, Luo Jia doesn't care.
At any time, the research and development progress of Xingchen Technology will never stop.
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