Chapter 155: Battle in Southeast Asia, last elimination system

The reception was held in a secluded private club in Huangpu District.
Although the area of ​​the old building during the Republic of China is not large, it is better to be quiet in the middle of the noise, with a relatively strong privacy, and the decoration is quite ancient, which is pleasing to the eye.
In the evening, partners appeared outside the clubhouse and entered with the invitation of Xingchen Technology.
After entering, there is a Western-style hospitality. Food and drinks are placed on the dining table in the center of the hall. You can eat whatever you like.
On such high-end occasions, beer is obviously not on the table, mainly serving champagne and red and white wine. If you don't drink, there are also drinks such as freshly squeezed fruit juice.
Today, no one comes with a purpose of eating. Everyone gathers in the courtyard to smoke cigars, or sits on the sofa in groups.
Several executives of Luo Jia and Xingchen Technology also shuttled through the crowd and greeted everyone warmly.
And in the middle of the hall, a list of motorcycle sales in Southeast Asia, also attracted everyone's attention.
This table uses the latest data from market research company IDC. Just two months ago, domestic manufacturers' market share in Southeast Asia was almost zero.
But up to now, domestic manufacturers have continued to make inroads throughout Southeast Asia, and have already accounted for 20% of new car sales. This is a worthy achievement.
Unfortunately, the explanations of Luo Jia, Enran and others soon made the partners attending the reception feel as if they were sitting on a felt and their goose bumps were on their backs.
It turned out that Xingchen Technology will implement the last elimination system from next month and will not renew contracts with partners whose sales are too low.
The biggest reason that these OEMs are able to open up markets abroad is that Xingchen Technology provides batteries and electronic controls.
Without these two key components, they simply cannot be rivals of Japanese manufacturers.
Being kicked out by Luo Jia means that the company will be annexed by its peers and become a victim of a brutal commercial war.
The excitement for them was really too great. After learning the news, the atmosphere of the reception became extremely depressed. Just after ten o'clock, they all got up and left.
Soon, the partners were gone, and the reception became a private party for the senior executives of Xingchen Technology.
There will be the Mid-Autumn Festival in a few days, and the autumn will be very cheerful. They will sit in the courtyard, hold wine glasses, and chat while watching the moon.
Hong Tao smiled and said, "It's not easy to be our partner. I see Mr. Dong of Yadi. When he leaves, his face turns green. When he leaves the club, he calls his staff and holds a working meeting overnight."
Enron said, "It is true. Once the last elimination system comes out, they will be sad."
Luo Jia said lightly, "In fact, it is not easy to live in this world. We do R & D, and that is how many sleepless days and nights, and my hair is lost."
"Since technology is ours, we have the right to choose our partners."
"The annual sales of the mobile phone market are much higher than that of motorcycles, but our partners are nothing more than the Big Four plus audio uploads, so the partners are not about quantity, but about being elite."
Everyone nodded, and the King of Africa Chuanyin survived in the cruel mobile phone market, which was beyond everyone's expectation.
This is like watching martial arts. The masters of various martial arts gathered in Songshan, and those who survived are the top masters, plus a martial arts stranger.
Chuan Yin is a weird man. They focus on the African market and have developed many technologies that even Star Technology does not have.
For example, a mobile phone with four cards can shoot camera algorithms of black dudes' faces at night, drill holes in African operators, and provide customers with cross-flow technology that saves phone charges.
These messy technologies are not that other manufacturers can't do it, but they don't think that everyone cares much about the African market, and whoever engages in these things.
So in the end, all the small manufacturers died, but the King of Africa survived.
Transsion is still the strongest player on that continent. Once leaving Africa, Transsion is not an opponent of the Big Four, but when the Big Four arrived in Africa, they could not beat the excellent localized transmission.
The black dude in Africa all think that Chuan Yin is their local brand. It is really interesting to think about it if you love to die.
In any case, in the end, the motorcycle industry should have the same results as the mobile phone field. The strongest and weirdest remain, and the rest are all out.
...
In September, domestic motorcycle manufacturers suddenly started to sell like crazy chickens in Southeast Asia. Various promotional activities took turns and instantly caught the eye of the entire industry.
At the same time, their sales have also started to rise in a straight line, and they have launched a mercury-like offensive against the five giant companies that rule Southeast Asia.
Regardless of the economic inconspicuousness of Southeast Asia, it is the world's largest market for mid- to low-end motorcycles.
The four neon manufacturers, Honda, Yamaha, Suzuki, and Kawasaki, together with Italian giant Piaggio, are the kings of the monopoly market in Southeast Asia.
To what extent have they monopolized Southeast Asia?
Not to mention that domestic manufacturers can't get in. Even the Bayan factory, Gwangyang, and the two Indian giants, BAJA and TVS, can't be found in Southeast Asia.
You know, BAJA and TVS are not well-known in the country, but they are the kings of South Asia and Africa.
If you go to places like India or Sri Lanka, you will find that almost all the locals are BAJA and TVS motorcycles.
Among them, TVS even OEMs Harley and BMW, and BAJA OEMs Austrian KTM, which shows that their strength is actually very powerful.
Speaking of the country of India, Chinese netizens always used jokes to tell all kinds of magical things happening in that magical land.
What kind of aircraft carrier exploded, the submarine played with missiles in the dock, bombed itself and so on.
But to be fair, they actually have a place in the field of transportation. In addition to BAJA and TVS, India also has a Tata Group.
Land Rover, a luxury brand of off-road vehicles, was actually sold by the British to India's Tata, which is a standard Indian product.
All in all, the sudden force of the pack tactics in Southeast Asia quickly shocked the entire industry.
After all, Southeast Asia is not a developed region. Electric motorcycles are durable and save money. They are very popular with local people.
Moreover, the domestic manufacturers are more flexible in configuration. There are high-power electric motorcycles that cost tens of thousands of yuan, electric bicycles that sell for only two to three thousand yuan, and light small electric motors that sell for four or five thousand yuan, which can meet various people Demand.
After all, who doesn't like saving money? In the past, domestic manufacturers failed in Southeast Asia, mainly because of quality.
The quality of these electric products is not as good as before. In principle, electric motors are more durable than internal combustion engines. An electric motorcycle has been used for ten or eight years without any problems.
And foreign manufacturers such as Honda, in the face of the aggressive offensive of Chinese manufacturers, is not without counterattack, both sides are strengthening publicity and promotional activities.
But unfortunately, this war is unfair. Under the condition of the same quality, electric motorcycles are too cost-effective, and consumers are not fools.
...
Recently, Luo Jia's life has been very flat.
During the Mid-Autumn Festival on August 15th, he accompanied his parents to a trip to his hometown in Pengcheng, and took time to take the robots to the sea twice. In addition, he stayed in the company while studying and advancing the company. R & D progress of major project teams.
It's October, and every major market research agency releases industry sales statistics for the previous month.
Luo Jia was watching IDC's statistics last month. Anran came to his office happily and said with a smile, "So you are watching this? This battle is really happy. Honda ’s sales in Southeast Asia were directly cut off. ! "
Luo Jia smiled. "Honda is the strongest player in the motorcycle industry. Their sales are still smashing. Other companies are even worse. Yamaha's sales have fallen by 60%."
"It is surprising that Piaggio in Italy is the least of them. Later, I thought about it. Piaggio ’s main product in Southeast Asia is VESPA, which is the kind of lamb motorcycle in the Roman holiday in the movie. People who buy that kind of car have a feeling of consumption and have nothing to do with the price / performance ratio. People who should buy it will still buy it. "
Enron nodded. "So, the third-class companies like Piaggio and Harley are the hardest to deal with?"
Luo Jia reluctantly said, "Yeah, after all, people sell feelings, don't North Americans often say that there are two types of motorcycles in this world, one is a motorcycle and the other is Harley."
"This company is very smart. They deeply bind their brand with the spirit of chivalry and freedom, but it doesn't matter. The industry of motorcycles is very big, and we can bite down half, which is enough for us to earn a lot."
The progress made by domestic motorcycle factories in Southeast Asia is gratifying, but this is not unexpected by Luo Jia.
When it comes to promotional methods, domestic manufacturers have always been first-rate.
In the past, it was only because they couldn't get good products that they caused various frustrations. As long as they can achieve excellent quality and technology, they can still fight.
The success of motorcycle manufacturers has greatly stimulated domestic automobile manufacturers.
Netizens have posted, comparing the motorcycle factories that siege the ground in Southeast Asia with the car factories that have been constricted in China, putting them under great pressure.
Of course, these situations have nothing to do with Xingchen Technology. After all, they are R & D companies. Except for Google last time, other times, Xingchen Technology did not show up on its own.
Luo Jia used a printer ~ EbookFREE.me ~ to print out the statistical form, and then used a ball-point pen to cross out the last three names.
Because of the unfavorable performance in the Southeast Asian market, these three factories will lose their qualifications to continue to cooperate with Xingchen Technology.
However, Luo Jia is not worried about the unemployment of workers. With the sales of electric motorcycles soaring, the main manufacturers are now facing the problem of insufficient production capacity. I believe they will soon be merged and acquired.
After several such mergers and acquisitions, a truly competitive motorcycle giant will be formed.
At present, there are more than forty electric motorcycle companies in China, and Luo Jia feels that it is enough to leave three.
Enron looked at the list, understated by Luo Jia's underlined name, and put aside his lips and said, "No way, Luo always believes in the laws of the jungle. If you blame it, blame your strength."
The words suddenly turned, and Enron smiled mysteriously, "General Luo, would you like to go to the laboratory to see our engineering ship?"
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