Chapter 240: The era of immersive all-perceptive marketing

The collective action of Xingchen University quickly shocked the instructor and Luo Jia himself. The instructor asked Luo Jia what to do.
According to the original plan, the students started a 15-day special training on August 10 and ended on August 26. After a few days of rest, the school officially started on September 1. Now the students are busy working on this project. , Affecting the progress of special training.
Luo Jia decided to suspend the special training for three days and let the classmates come up with the plan. He really wanted to see how much skill these little guys had.
On August 25, after two full days of intense work, Shen Lang and his roommate Zhang Qidou found Luo Jia with a business plan.
The wonderful level of this business plan was completely beyond everyone's expectations, and Luo Jia and Xingchen Technology's famous brainstorming team was extremely shocked!
With their imaginative imagination, the students designed a whole set of solutions for the promotion and promotion of domestic electric vehicles around the world, from the location of 4S stores, decoration, dealer certification, and the construction of after-sales service networks.
Then came the preliminary formulation of the propaganda offensive and spokespersons, and even the sketches of print advertisements made by the students themselves, as well as the video clips of television advertisements.
In short, the planning plans of the little geniuses can be summarized in one sentence.
We are not selling electric cars, but the future!
Although human society is currently facing many contradictions, one thing is certain. In any case, we must move towards the future.
So how do we go to the future?
Of course, electric vehicles are used. Compared with traditional fuel vehicles, electric vehicles have many advantages such as environmental protection, economy, and powerful torque. They are a future-oriented vehicle, which is the consensus of all mankind.
Through a series of publicity offensives, the concept of the future was installed on products such as electric cars. When consumers bought an electric car, they seemed to have bought a ticket to the future.
"It's enough to be a chicken thief. They stole the concept. Electric cars are not the same as the future, but this set of plans is really amazing." After reading it, Enron smiled and gave his own evaluation.
Luo Jia thinks the same, maybe because they are young and their thinking mode is not constrained by reality, so they can come up with such a wild plan.
The use of Xingchen Optical's laser projection technology to create a future sci-fi version of the 4S store is the highlight of this set of projects. Through multi-angle optical refraction, the large 4S store has become an overall projection screen. Although the cost is not low, but The effect has left competitors more than a dozen streets away.
The next morning, Luo Jia's partners arrived in Shanghai, one after another. They were invited to the large conference room and were very excited.
After so long preparation, they will finally kill the global market, Toyota, Volkswagen, Mercedes-Benz, the base camp of this series of super giants, and fierce close combat with those giants. This is undoubtedly a milestone for the Huaxia electric vehicle industry. Meaning.
Luo Jia walked into the large conference room and looked around. There were many people. Boss Wei of Great Wall, Boss Li of Geely and Boss Wang of BYD. They were not all by themselves. They also brought their elite team, hundreds of people. No., filled the entire meeting room.
Standing on the stage, Luo Jia said with a smile, "Welcome everyone to Xingchen Technology. Before today's meeting starts, I have one thing that I need to show you."
Having said that, Luo Jia waved to the door of the conference room and called Shen Lang to his side.
People are surprised. Shen Lang is only twelve years old. He is a child in everyone ’s eyes. He is wearing a short-sleeved blue shirt and a pair of white sneakers. Luo Jia put his hands on Shen Lang's shoulders and said slightly, "This is Shen Lang, we A classmate of Xingchen University, under his leadership, Xingchen University has set up a business case, and now let him tell us about it. "
Throwing an encouraging look at Shen Lang, Luo Jia stepped down and sat next to Boss Li. Boss Li looked skeptical. Luo Jia shrugged without explaining, motioning everyone to stand on the stage.
Although young, Shen Lang did not show any trace of panic and fear. He calmly lit the big screen and introduced the core of the business plan and the concept of the future to everyone with a slightly innocent voice.
Everyone was surprised. Shen Lang quickly entered the role. His calmness and maturity far beyond his peers was very attractive. If he did not look at his height and face, no one would treat him with A twelve-year-old was linked.
The marketing course tells us that third-tier marketing sells products, second-tier marketing sells stories, and first-class marketing sells concepts. This is the tried-and-true rule in the marketing industry.
But back to reality, although selling concepts is the top marketing law, not everyone has the ability to sell the concept out, because concepts belong to a stream of consciousness, invisible and intangible.
However, the talented team of Shen Lang and Xingchen University did it. Through laser projection technology, consumers were immersed in the present, presented a feast of visual and auditory perception, and released the powerful magic of time and space in the future.
The colleagues of Xingchen Optics did not expect that the laser projection technology could even be used to build a house. A 4S shop itself is a huge holographic theater. The emergence of this genius design will certainly shake the entire world.
Shen Lang did not waste time in other aspects. He directly talked about the key points, future concepts, and how to make future concepts come true.
When the speech was over, everyone stood up, flushed with excitement, and applauded wildly. They realized that a marketing method that would be written in textbooks was born.
You have come up with a marketing concept. This is not difficult. The hard part is how to make the concept a reality, which can be felt by consumers, and stimulate the underlying potential consumer desires.
There is no doubt that the talented team of Xingchen University has done both of them. They not only put forward the concept, but also made specific implementation plans. It is really not easy for a group of teenagers with an average age of only twelve.
"It's amazing, the future is so strong!"
"It is indeed a group of geniuses. It is impossible to imagine what the future of Star University will look like!"
People were cheering wildly, looking forward to the future of Xingchen University, and looking at Shen Lang's eyes became extremely hot.
Luo Jia stepped back onto the stage and said to everyone with a smile, "Actually, what you see is only a small part of the entire business plan. I think the more amazing part. Shen Lang also did in-depth market research and cultural analysis. Prediction of trends, assessment of consumption power in various countries, "
"Anyway, I didn't even think that they could achieve this level."
"Speaking of which, this kind of futuristic all-perceptive marketing is not only available for electric vehicles. I have called Huawei Ren, and he is also very interested. If Huawei's mobile phone store is transformed into an immersive all-perceptual experience The impact on the market is estimated to be very large. "
"If you continue to push down, all Huaxia manufacturers can actually use similar marketing solutions. This will lead to an interesting result, which is to improve the compellingness of the Huaxia brand."
After hearing this, everyone laughed. In modern business competition ~ EbookFREE.me ~ marketing is a necessary means. The so-called wine is not afraid of the alleys. It is already outdated. Good products cooperate with strong marketing. In order to achieve the effect of doing more with less.
Luo Jia paused and continued: "I didn't really like the laser projection of the optical department, because the technical level is not high enough, it is not holographic, and it needs a lot of optical refraction to achieve the final imaging effect."
"If it is not the students of Xingchen University, this technology will probably be put on the shelf, but now, I think that the primary laser projection technology should become the new profit point of Xingchen Optics, and more importantly, it will bring to partners A landmark marketing upgrade. "
"It won't be long before those foreigners will be surprised to find that not only the quality of Huaxia's products is good, but even the specialty stores are beyond their reach. When they are still using flat decoration, our specialty store has entered the era of immersive full perception. , When we walk into our store, it ’s as if we are walking into the future. "
. Emperor Jiutian
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