Chapter 486: : Dinosaur Park Business Model]

Regarding the selection of the person in charge of the Dinosaur Park, Ren Hong, the technical director, had already finalized the appointment. Liang Jingyu would take over from Yonghua’s work on Diaomen Island. The man Hong often calls "Aling" affectionately has extensive experience in operation management and planning. Love Novels on the 19th Floor
The main achievement of Lu Yiling is to lead the planning of the "New Economic Forum Summit", and to participate in the negotiation with Malaysia on the lease of Diaomen Island with Li Bingwei. Needless to say, he has rich experience and is also the leader who came from the capital with Ren Hong Criticizing veterans, Dinosaur Park gave him the helm without any problems.
On June 7, the third island of Diaomen Island.
When Matrix Technology signed a lease agreement with Malaysia, in addition to Diaomen Island, there were also three small islands in the surrounding area. Now the third island became the external office of Dinosaur Park after construction.
Today, the second week of the release of "Jurassic World 7" has just ended. The film has broken the $1 billion mark globally without any suspense, and the Dinosaur Park Office has already been surpassed by countless people. Behind these people basically represent the very famous companies in the world, including Coca-Cola, AB InBev, Siemens and other companies. The companies represented by these people have one thing in common, either they are the current Fortune 500 companies, or Is to achieve the top of the line.
At the moment, they gathered in the external office of No. 3 Island and waited quietly. They also had the same purpose, that is, waving green U.S. dollars, hoping to get their own companies to obtain the title sponsorship of Dinosaur Park.
At 10:30 am local time, Lu Yiling finally appeared at the venue.
"Mr. Lu!"
"Mr. Lu..."
Lu Yiling's appearance immediately stirred the audience, and many people greeted him with smiles. There were people of all colors who came to the scene, and today is the time to officially announce the results. There are as many as 80 people on the 19th floor of Hangzhou, who are the representatives of the companies behind them. There are more than 55 companies that want to sponsor the Dinosaur Park. These companies are either Fortune 500 companies or top-notch companies. the company.
However, the atmosphere at the scene is not very harmonious, because there are many competitors, among which Pepsi and Coca-Cola are impressively listed. There are several pairs of companies that do not deal with this. The sponsorship of the Dinosaur Park is exclusive sponsorship. Obviously, there are Coca-Cola cannot have Pepsi.
The enemies glared at each other and could smell gunpowder from far away.
"Thank you all for coming." Lu Yiling walked to the speech stage and looked at everyone. As the highest person in charge of the Dinosaur Park appointed by Ren Hong himself, he was also a young man brought out by Ren Hong, giving full play to the uniqueness of young people. Resolutely and resolutely: "After repeated internal consultations within the company for these three days, the following list of companies will be granted this exclusive sponsorship license..."
As soon as the voice fell, the audience was silent immediately. Everyone stared at Lu Yiling on the podium intently. The latter's expression was calm. He glanced at everyone briefly and then took his attention back, sorted it out and took out another copy. The document paused, took a look, then looked up at everyone and said, "Coca-Cola!"
"Yes!"
The person in charge of Coca-Cola couldn't help but snarled. He stood up from his seat excitedly on the spot and raised his clenched fists, then clapped excitedly, and then ushered in a low wave of applause.
The person in charge of Pepsi-Cola looked at the excited opponent with ugly eyes, and the opponent cast his gaze as if he had felt it. Pepsi has long surpassed Coca-Cola in profitability. This time, Pepsi is confident in the competition for carbonated drinks in the exclusive sponsorship of dinosaurs, but it did not expect the result to be like this.
"Congratulations!" Lu Yiling politely cast a smiling look. The head of Coca-Cola was very excited. He was still waving green dollars to the other party. It was hard to imagine giving people money so excited.
Applause came and went quickly, and the person in charge of Coca-Cola also sat down. Lu Yiling said again: "Adidas Golf Co., Ltd. A passionate novel on the 19th floor of Hangzhou"
Another middle-aged foreigner with a peaked cap also stood up and shouted to express his victory in the bidding, followed by a polite congratulatory applause.
Lu Yiling announced one by one:
"Walmart."
"Hilton Hotels Group."
Every time a list was announced, there was a round of applause. Ten minutes later, Lu Yiling announced the last list, saying: "Hasbro."
In a round of applause, he continued: "The above 23 companies have obtained this exclusive sponsorship license, congratulations!"
There was another round of enthusiastic applause. The person in charge of the company that won the bid gave the most enthusiastic applause. The person in charge of the unsuccessful company reluctantly took a few shots. Pepsi and others left like a rooster in a fight. It makes no sense anymore.
Lu Yiling took the heads of more than 20 companies with sponsorship permission to board the main island, which is Diaomen Island. Under the leadership of Lu Yiling, more than 20 people came to the public exhibition and tour center of Plaza 4 on the southeast side of the park. All the facilities here are advanced modern infrastructure, all have been built.
"Everyone..." Lu Yiling looked around the empty layout of the exhibition center, retracted his gaze and looked back at a group of corporate representatives: "It is less than a month before the park opens. All the hardware layouts of the venue are ready. Waiting for you to settle in, this is a manual for the park, which has been listed in detail, where you need to paste your logo and other matters are all in the manual, now you only need to do it as soon as possible, the internal shopping mall on the 3rd square , Wal-Mart needs to put all the goods on the shelves..."
While Lu Yiling was talking, his assistant carried a stack of manuals and sent them to all representatives in charge. Each person's manuals are different, and they are exclusive to their respective companies.
Lu Yiling looked at everyone and asked, "Our people will cooperate with you all the way, and you can ask questions as soon as possible."
The person in charge of Wal-Mart immediately replied: "No problem, Mr. Lu. I just contacted the company. Wal-Mart has already started preparing the goods, which will be delivered by air in a week, and all the shelves can be completed within half a month."
Everyone said that there was no problem.
Obviously, the Fortune 500 companies and the top companies not only rushed to participate in the sponsorship competition, but also realized from here that "Dinosaur Park" is not a zoo for simply watching dinosaurs, although tourists are all rushing to dinosaurs. But this is not to position the park as a zoo.
Ren Hong uses dinosaurs as the core signboard to build the park into the world's top and unique luxury resort. All facilities and services are top-notch. He never thought of using tickets to recover the sky-high investment. Cost, advanced and top-notch service means high operating and maintenance costs, just relying on a few hundred dollars a ticket, the maximum capacity of 40,000 people, this income will never make ends meet.
Dinosaur Park is more of a resort model. The park is chosen to be built on a medium-sized island of more than 220 square kilometers, and it cooperates with so many world-leading companies in different industries. The purpose is to turn the entire Dinosaur Park into a global service. Chain and ecology.
Why do you keep the Dinosaur Park on the island instead of inland in Greater China? It’s not because you have to set up on an island to imitate dinosaur movies, but... In the words of Ren Hong at an internal meeting, such an island-style service ecosystem is an island industry created by a combination of companies from different industries. Chain... is for the convenience of slaughtering customers! ! !
Of course, such remarks can only be said internally, and everyone knows it well.
With the cooperation of the Hilton Hotel, Hasbro, Coca-Cola and other world-renowned companies, the interior of the Dinosaur Park is not just to watch the dinosaurs. The huge venue of 220 square kilometers has given enough space for value development. The emergence and cooperation of these companies will provide A series of services will include hotels, restaurants, shopping malls, dinosaur-related derivative product sales, travel services, cooperative brand licensing, and even casinos.
Compared with these services, how much revenue can the ticket sales of Dinosaur Park make? These are the real big business ~ EbookFREE.me ~ Matrix Technology internal analysts have calculated that the future ticket revenue will not even exceed 7% of the total revenue. Thanks to the unique irreplaceability of the Dinosaur Park, this is the only one in the world, just like the Burj Al Arab Hotel in Dubai, this is the real root.
But it is different from the Burj Al Arab Hotel, which only caters to the wealthy. The Dinosaur Park is obviously not cold, but all-for-all. As the top resort’s operating model, in addition to the public exhibition center, there are also a large number of properties that only serve the rich in the island. For example, the golf course managed by Adidas Golf Company is set up in a secluded place with a beautiful environment and luxurious interior. The hotel's top-level services, etc., the large enough island area makes the implementation of this series of plans possible, and also frees the Dinosaur Park from being just a zoo.
In the face of ordinary consumers and tourists, a tourist group composed of family members will basically pay a total of about 5,000 US dollars for a trip to the park, which includes all the expenses such as entrance fees and internal additional consumption, but this is even more expensive. All staying at the Hilton Hotel seemed stretched.
Service providers in this region of Malaysia can perfectly solve these problems. Ordinary tourists can't afford to stay at the Hilton Hotel, but the ordinary consumer services provided by Malaysia on the islands surrounding Diaomen Island can perfectly meet the needs of ordinary tourists.
By giving a small portion of the profits to businesses in the region, they will help you wave the banner and solve a big problem, properly kill two birds with one stone, thus forming a complete industry-related cluster chain.
Over time, the first batch of ordinary tourists or wealthy people who pre-purchased tickets began to fly from all over the world to Malaysia, just to see the dinosaurs.
(To be continued) (To be continued.)
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