Chapter 103: fifty%

The first week of "Memory Fragment" received US $ 11.753 million at the box office. This result made it ranked second in the weekly box office rankings. The weekly champion continued to be the fourth week of "Mr. Father-in-law" screening, 18.88 million at the box office. , But its number of theaters is 2,647, while "Memory Fragment" has only 521. (Read novel) Another dark horse in the box office history of the movie comes from the launch of Flame Movies. This is its third best-selling movie this year, and all three.
Flame's vision naturally made the media and movie fans rave about it; and what made professionals and film companies pay more attention and sigh was the propaganda method of "The Fragment of Memory". The flame movie accurately grasped the selling point of this movie and cleared the ordinary audience. The market psychology, a series of progressive viral marketing, plus a "Sundance Best Screenplay" award, successfully aroused the interest and curiosity of movie fans, this is a classic movie publicity case.
Now everyone believes that the entire propaganda program of "Ghost Record" is a magical idea. In the latest issue of "The Magic of Film Virus Marketing" by the Wall Street Journal, analysts believe that the Internet has played a role in publicity. The role is becoming bigger and bigger and is a main battlefield in the future. When it comes to the current situation, he said: "Now the best use of viral marketing is Magic Yang and his flame company," High School Musical "," When Happiness " Come knocking on the door, and now the "Memory Fragment", he played well. The Lion Gate Company, which has lost the magical Yang, has been doing nothing after the "Ghost Record". "
In the week of the premiere of "The Fragment of Memory", Lionsgate had four independent films screened on the big screen. The highest ranked one was the "Between Neighbors" screening of only 65 theaters around the week. 30, with a total box office of 296,000; 41 with 40 theaters and 108,000 box office "a"; the first two screenings are 15 theaters and 37,000 box office "Once Life"; 10 theaters , "Star" at the box office of $ 7,000.
This is Lions Gate ’s consistent fisherman ’s net-casting operation strategy. It buys many cheap and low-cost independent movies without any publicity expenses. It arranges a dozen or twenty theaters to test the water for a week, and if it does n’t work, it is withdrawn. "Star" will not be screened in the second week; if it is profitable, like "Ghost Record", then continue to show, and then increase the number of theaters depending on the situation. It's just that they haven't found the baby for a long time.
On the phone, Wang Yang heard the voice of the old acquaintance Jon Filtimer. After congratulating the success of "The Fragment of Memory", the Lion Gate sighed: "Yang, I have to say I regret it again. , I should have robbed you from the beginning. It ’s a pity we lost a ghost record.
He laughed again and said,
Fortunately, the Sundance Film Festival is held once a year. I wo n’t make this mistake again next year. , Which one do you buy, which one do I buy. "Wang Yang smiled and responded to him:" Jon, be careful, I will buy the bad film first, and I will only spend your money before I buy what I really want to buy. " "
Although it is a dark horse at the box office, "Memory Fragment" can not replicate the miracle of "Ghost Record". It is a high score and excellent work, but it has great limitations in itself. It is affected by the propaganda effect. It ’s not a horror movie. There are limited fans in this part of
Love the Brain and Think
, so even if you eat all the cakes in the market, it will be so big.
Besides, ordinary viral marketing is never as good as scam-like viral marketing, but people are not so easy to be deceived. "Ghost Record" is the first and possibly the last.
Nevertheless, the box office potential of "Memory Fragment" is not only 10 million. In the second week of its release, its number of theaters will increase to 1,564. Analysts of Flame Films have assessed that the film ’s North America The box office can receive more than 50 million yuan, enough to recover the entire cost. There are also overseas screens, DVDs and other peripherals. Relative to the cost of film purchase, the company will eventually get 3-5 times the net profit return.
Among the many independent film companies, the current Flame Film is undoubtedly the most beautiful one. Its crazy investment methods are even more surprising. 100 million acquisition of Blue Sky Studio and independent investment in the production of 60 million "Mr. Hughes" ... … "The Wall Street Journal" calls it "crazy Yang"
However, Mark Srant believes that this is not a healthy way. Large production and large investment have its advantages, as well as the shortcomings of "high risk and slow return of funds." Do n’t look at Lions Gate Company. Money, and the risk is low, this is a correct long-term operating strategy. However, he knew that he had no ability to eliminate the "crazy" character of the young boss, maybe even "ss" Jessica.
So he did n’t dissuade too much investment, but the main company learned Lion Gate, and every year tens of millions of fishermen cast nets, buy more cheap independent movies, tens of thousands of dollars, hundreds of thousands, even if the box office is not released , You can also tap the potential in DVD, video rental, etc.
Wang Yang nodded and agreed. He understood that the reason why Liongate could change from a small unknown company to a giant in an independent film company was precisely because of this trick. But his idea is to register a subsidiary company called "Flames-Man", just like the relationship between "20th Century Fox" and "Fox Searchlight", specializing in the business of purchasing and distributing films; The release of "Flame Movie" maintains the company's image of only producing high-quality products.
In the second week of "The Fragment of Memory", the Flame Films set aside 50 million to set up Flames-Man, Wang Yang was busy and Vale-Fister did the final color matching work for "Juneau". A major event happened, that is, the voting date of the four-year presidential election began.
But Wang Yang did not go to the polling station to vote. He was very happy to see Bill Clinton about to step down. However, this time, whether it is George Bush of the Republican Party or Albert Gore of the Democratic Party, he does not like it very much.
This time weirdly, George Bush's sharp and enlightened image looks like a Democrat, while Albert Gore's rigid image looks like a Republican. This is a change made by the Republican Party. In order to return to the White House, George Bush ’s programmatic proposition has moved closer to the middle ground. Social security systems, health care plans, and other commitments are the focus of the speech, except for the "rebuilding of military power." Almost exactly the same as Albert Gore's speech.
The Republicans and Democrats contacted Wang Yang very early, hoping to get his one vote and public support. That means more Chinese votes, but he refused. If he had to make a choice, Wang Yang would vote for Albert Gore. Fortunately, it is his freedom to vote. Since neither of these people can really move him, he simply does not ask about political affairs, nor does he have a blog. Talk about elections.
When the second week of "Memory Fragment" took second place; "Junuo" 's later work was also completed, and the 120-minute release version was officially released. Those who can see "Juno" before the fans, in addition to the Golden Globe jury, there is also the MPAA responsible for the graded review. Due to the large amount of swearing and more sensitive content, "Juno" received PG- Level 13, parents special counseling level.
After a few days of rest in an empty home, he lay under the sycamore tree in the back garden every day to read books, sleep, and play basketball, but soon, Wang Yang began to be busy with the propaganda work of "Junuo".
As early as a few days after Halloween, Jessica went to Salt Lake City to start shooting "High School Musical 3", this movie invested in the second stage of the original cast. The reason why the project can be established in August and the filming started in November is because Wang Yang has written the script very early. As soon as the company has finalized and signed the contract, Sarah Schugman gets the script and can start the creation of the lens. ; The protagonists can also start thinking and practicing.
The promotional cost of "Junuo" is 30 million, which is more than 5 million more than "When Happiness Comes to Knock on the Door", but the way of publicity is similar. Hard Guangyou broadcasts trailers on the TV, outdoor posters in the city, LED advertisements, etc .; and Soft Broad's projects include TV talk show programs, and a less expensive magic weapon, viral marketing.
How to make a viral marketing for "Junuo"? She is not a real person and has no autobiography; this kind of movie can't play mystery either. Wang Yang and the staff of the company's publishing department had a long discussion at the beginning, and they didn't have a good idea, but he thinks that this is similar to "When Happiness Comes to Knock on the Door", let everyone be interested in the story, and let everyone "Juno" is interested. How to make everyone like Juno? Will she spread it voluntarily?
One day I saw a comment on the "Junuo" tidbit "Junuo's words are really interesting" on the blog. Wang Yang suddenly had an idea. This message reminded him that Juno's words are to lead the trend, but not necessarily You have to wait until it is released. If Juno's words and images have been circulated on the Internet before being released, and are loved and spontaneously spread by young people, it is viral marketing.
Let Juno's charm "release" in advance, let her become a sought-after object in the hearts of young people, a virtual popular character This is the goal of publicity.
So starting in September, "Junuo" official website has an additional "Junuo said" column, which has two different options, one is Juno's specific situation jokes, such as letting her step on the road to , What she would say, or her unique and funny insights into certain things; another option would be irrelevant jokes. The first "Junuo Said", Wang Yang based on Juno's personality characteristics, combined with some future sitcoms in his mind, and the materials he and Natalie inspired to create.
In the second "Junuo Joke Collection", his inventory is obviously not enough to support the daily update until it is released. He has to be busy with post-production and does not have so much time to create; therefore, Flame Movies hired several joke experts to help At the same time, dozens of employees responsible for dissemination pretended to be ordinary netizens in online forums, message boards, chat rooms, etc., and forwarded these jokes in large numbers. The anticipation of the movie creates the atmosphere needed for herding.
Funny jokes are naturally loved by everyone. Looking at these novel and interesting "Junuo said", most people feel overwhelmed and also interested in this unique girl.
As these jokes were spontaneously forwarded by netizens, the traffic on the official website of "Junuo" also continued to surge, and more and more young people became eager to see this teenage pregnancy movie, like Zhu What kind of story will happen after someone like Nuo is pregnant? What interesting things will she say? Do n’t forget that
Junuo
is the work of Miracle Yang. Has he ever let anyone down? Think of "High School Musical" and "When Happiness Comes to Knock", maybe it's "Junuo".
The movie hasn't been released yet. Fan fans have an intuitive Juno in their minds. It's not Novaley like "Sweetheart" who had previously guessed. Their doubts turned into yes. Is this the role of Juno? You have to know that her previous screen image is very cool; in reality, she is a good girl, and she will blush when talking about her boyfriend. Will she blush in the movie?
But think about Will Smith and "When Happiness Comes Knocking on the Door", fans of the fans feel that they can be restless, shouldn't Magic Yang make such a mistake? He interviewed thousands of girls for Juno's selection, unless he was really obsessed with Natalie, the film was also made to know his goddess. There is another possibility that Natalie played Juno.
When the flame movie launched the preview trailer of "Junuo", the fans' doubts were immediately dispelled by half. In this 2-minute trailer, Natalie's expressions and speech tone are full of brutality Seeing her holding a pipe, she swaggered and said to Pauli, "I am pregnant." Where is she always cold? But the fans still retain half of their opinions. After all, the wonderful trailer does not mean a wonderful movie. How does Natalie perform and how does "Juneau" wait until it is released.
"Damn, why didn't you come on December 22?"
This is the cry of many young fans, but it is also a happy wait, because they know that this Christmas will not lack good movies to watch. There are "Desert Island Life" by Robert Zemigis and Tom Hanks, 100% good movies; and "Juneau" by Wang Yang and Natalie Portman, 50%.