Chapter 155: Dancing whirlwind is about to return


Chapter 155 The Dancing Cyclone is Coming Again
After "The Hangover" was killed, Wang Yang didn't have time to ignore it for the time being, and those filmed films were stored first. The book buddy _ 理 mention ~ confessed that because it was nearly May, he suddenly became busy again, there are quite a lot of things waiting in line for him to do.
The biggest thing is naturally the editing of "The Ninth District". Since its official launch in October last year, the production of its special effects lens has been carried out synchronously. Over seven months, the image engine has dispatched more than 300 animators , And also cooperated with other 5 special effect companies including industrial light and magic, and finally completed more than 800 special effect shots, which can enter the editing stage.
Wang Yang is very satisfied with these finished images. Every alien with a height of more than 4,000 pixels looks full of texture, perfectly blending with actors and scenes to form a real picture. The effect is not worse than that of "Lord of the Rings 1". In fact, the special effects team of "The Lord of the Rings" Vita Studio also participated in some rendering work.
In addition to aliens, spaceships, mechas and other things have more than 4,000 pixels, which are the same true; there are also hot, flesh-and-blood battle scenes, whether it is a head blow or a broken hand, it makes people feel terrified. The level of violence made the special effects team feel "too sick", as well as the deformed parts of Robert Downey Jr.'s body, the poor and dark ninth area ... are all masterpieces that make people thumbs up to the special effects team.
The promotion of "The Ninth District" has never stopped. As several websites in the third round of viral marketing "the relationship between humans and aliens" were broken by fans, the flame film launched several viral videos. It is a news interview accepted by some experts, professors and ordinary people. There is no substantive story content, but it reveals the relationship between the two civilizations. The aliens are cruel, willing to destroy, full of hostility, and evil ... Humans have isolated them in the ninth district of the Mojave Desert.
The background of this story has puzzled fans, the aliens are always so powerful, how can they be reduced to the point of being trampled by humans? And what exactly does the specific story tell? One question has an answer, another question arises again, and the answer can only be obtained in the cinema. This is viral marketing.
Flame Movies has not opened the fourth round of viral websites. Although Christopher Fussen ’s blog, the "Ninth District" official website and a number of viral websites will continue to be updated, the publicity plan has entered a new stage, all real-world viruses Marketing.
Nowadays in Los Angeles, New York, Chicago, Toronto and other major North American cities, passers-by can often see the promotional posters of the "Ninth District" in bus stops, subway stations, construction sites ... even elevators and toilets in some famous buildings. But these posters are not serious pictures of actors, etc., but are printed with alien images and marked with a red cross and other logos. There is no information about the movie except the official website of the movie, but a variety of publicity is posted Language, and a free phone call to report the discovery of aliens.
Propaganda slogans vary from place to place, such as "Aliens are not allowed to ride" at bus stops, "Aliens are not allowed to enter" in shopping malls, "Only for human use" in telephone booths, and "If you encounter aliens, please notify We catch, you will get 10,000 US dollars. "...
The purpose of these means is not only to promote curiosity, but also to create a sense of substitution for movie fans. When they see these official posters that pretend to be government posts, they will have a subconscious feeling. This is true. ? This is true, there is really such an alien slum in the world.
And these alternative poster labels, in the next few months until the film is released, will be spread to more cities, more public places ... but not only these, now on Hollywood Boulevard in Los Angeles, a nearly two meters high Alien sculptures are placed in a prominent roadside position. "Three-dimensional posters" like this will appear in North America in the future, as well as some film festivals, animation exhibitions and other events.
The release date is approaching day by day, and the propaganda work is about to reach the point where the arrow is on the verge. "Ninth District" is still just a pile of video material. But before editing the movie, Wang Yang was still busy, that is, "Sweetheart" was about to be released. Therefore, the task of editing a preview trailer and rough cut was temporarily handed over to the editor Lee Smith (representative works of "The World of Chumen", "The Battle of the Sea", "The Dark Knight", and the latter two won the best Oscar editing. Nominated).
The work of rough cutting is very simple, just connect the sequence of the lens material according to the script. More than 800 special effects shots will naturally not fall, and Lee Smith is an experienced and unique top editor, Wang Yang No worries about any problems.
The pre-promotion of "Sweetheart" has long ended, and it has already passed the MPAA review with a G-level rating, and a copy has been prepared. It is ready to land on the 2970 theaters in North America on April 26.
"This is a girl who loves dancing. Her dream is to win the dance competition in the dance city ..." With the narration in the trailer, a sweet and girl walked on the streets of the city with a full face on the TV screen Looking around the street with a smile, there are young people everywhere enthusiastically hip-hoping, skateboarding, parkour ... As soon as the camera switches, she asks confidently to several young men and women dressed in hip-hop: "I can join you Dance team? "A handsome guy headed nodded:" Okay. "
At this time, the voice of the narration sounded helplessly: "But ..." The camera quickly switched on the screen, Jessica's bang, when she was dancing, she fell on the ground by her feet; oh, she and the dance companion We walked on the street with wind, and our head hit the lamppost and fell to the ground ...
"Go!" With the roar of the dancing team, she fell stumbled from the gate of the warehouse where the team practiced dancing. "We don't welcome you", "Let's go little girl" ... she hit the wall again and again, The narrator said again: "But ..." Jessica snarled in the sky with her fists in both hands, panting, and said firmly, "I want to form a team"
Immediately, there was a hahaha laugh, and with his hair combed, Joseph was holding his stomach, and he was about to burst into tears, pointing at Jessica, who was in hot eyes, and said, "Team, team, haha ​​..." , His head was heavily patted by the guitar, looking at the guitar that was about to be waved again, hurriedly said: "I joined, I joined"
As the narration of the tones speaks the names of the protagonists, their shots are co-played on the TV screen, "Michael Pitt", in the dark, smoky, smoky small room, pale and Michael -Pete smoked and said decadently: "I don't dance anymore." Next to "Anne Darren", Annie opened her mouth exaggeratedly, very frightened and excited: "What, do you say the participating teams?" Me? I can't. "
"Scarlett Johansson, James Franco." They saw that they were wearing black leather clothes and leather pants, and they looked like cool brothers and cool girls. The two snorted dismissively and said coldly: "Why do we want to join ? "
"Because we are going to take the championship" With Jessica's roar, there are some story shots on the screen, as well as pictures of wonderful dances, supporting roles such as Justin Timberlake ... The narrator said loudly: "Annie- Directed by Fletcher and produced by Wang Yang on April 26, the dancing whirlwind is about to return, and "Sweetheart" is on fire. "
The picture was quiet, and in the dance warehouse, Joseph laughed: "Hey, guys, look at my new dance steps," he said, and he danced hawaiian hula with a grinning smile. Jessica, Michael, Scarlett, Anne, and Franco all looked at him weirdly. Jessica asked, "I want to kick him out of the team. Does anyone agree?" Everyone raised hand.
"Haha" After watching the trailer on TV, Wang Yang sitting on the couch laughed and said, "Sweetheart, it was funny and cute when you roared." Jessica next to him smiled crisply and gruffly The ground roared and said, "I am a lion" Wang Yang looked at her and smiled: "No, you are a King Kong." Jessica smiled and pressed his head against his shoulder, suddenly asked: " Yang, do you think I will screw it up? "
"What did you mess up?" Wang Yang asked questioningly, and Jessica shook her head. "Nothing, I was a little nervous." Wang Yang smiled and bowed her head, saying, "You screwed up equals I messed up, but I do n’t want to, and I do n’t want to mess up. This film has all the elements of success. It may not have the results of High School Musical, but it has its own market. "
The production cost of "Sweetheart" is 20 million, and the cost of publicity and copying is also 20 million. This means that if you only count the box office, you need to at least break through 100 million globally to make money. Of course, peripheral income such as soundtracks such as CDs and DVDs has always been an indispensable part. As long as the movies receive most of the praise from young people, there will be no messing up.
"Relax, we will definitely have a good head." Wang Yang's right hand clasped her waist. Without counting FM's screening table this year, FF has five large-scale screening programs. "Sweetheart", and then enter the summer vacation period, May 9th District; the Christmas period at the end of the year also has "hangover" and "Mr. Hughes".
The success of the two main battle films of the summer vacation file will directly affect the development of the flame film. Looking at the advertisement on the TV screen, he slammed his left hand and said: "It was played at 10: 0 at the beginning, and then quickly entered the garbage time." Jessica frowned and smiled, "No, garbage time just No one looked at it, "Wang Yang suddenly came over and said," It seems like it will be stuck until three extra hours. "
"Jan, when are we going to watch games at Staples?" Jessica asked with great interest. Wang Yang smiled indifferently: "At any time, it's just that our Warriors are too disappointed and boring." This The Warriors continued to be at the bottom of the Western Conference during the season, and the tactical system was chaotic. It made people see little hope and made him feel less interested in watching the NBA.
"That's a bunch of bastards." Jessica reluctantly spread her hands and grinned again: "Would you rather switch to the Lakers camp?" Wang Yang pouted indifferently, said: "Purple And green is never my favorite. I do n’t like traditional giants; more importantly, I started supporting the Warriors at the age of 1. "
Jessica crooked her neck, pretending to be depressed and said: "Then I can only stay with you and continue to lose." Wang Yang smiled and looked at her for a long time, and decided to give her a birthday gift in advance. Patted her on the shoulder, got up and walked over to the study: "Wait for a while"
"OK." Jessica responded with a smile, picked up the remote control and tuned to the channel, watched the evening news on TV for a while, and saw Wang Yang walking back with a small box wrapped in colored paper : "Dang Dang Dang Dang, happy birthday" He sat down on the sofa, handed her hands to the box, and smiled: "This is one of your birthday gifts this year. I gave it to you in advance."
"Wow thank you," she took it happily, and put her own kiss on his cheek, and asked, "What's inside?" Wang Yang hugged her waist again and smiled, "Hey, open it and see "" Jessica said, of course, tearing open the colored paper and opening the box. She saw a few tickets inside. She took a look out of doubt and turned to look at his eyes, laughing. : "South Korea-Japan World Cup?"
Wang Yang smiled and nodded, said: "Yes, we go to Asia to play a week" these tickets were bought a few days ago, he always wanted to go to Asia to play, and to accompany his girlfriend, and Han The World Cup in Japan seems to be a good choice. He looked at Jessica who was playing ball tickets and smiled and asked, "Do you like it?"
"Well, I enjoy traveling with you." Jessica looked forward and excited. She has been busy for a long time recently. They haven't been on vacation for a long time. But thinking of being busy, her happy heart could not help but calm down, and she asked with a frown: "But do you have time?" District 9 "will be released in August, don't delay the movie for me."
She knows how important "District Nine" is to him. A year of non-stop efforts, desperately going to Africa, under a lot of sudden pressure ... "Sweetheart" can mess up, but "Ninth" "Zone" absolutely cannot.
"Haha, there is plenty of time for no problem, it doesn't matter." Wang Yang's voice was full of affirmation, and she took two tickets from her, and said: "Trust me, you also know that I am not the kind of person who ignores work for fun. "The World Cup of South Korea and Japan will not be held until May 31st, and the week they will travel will also be that time. If it were not for the" Ninth District ", he really wanted to play in Asia for a month.
However, the workload of "The Ninth District" is indeed very large and tense. First of all, we must edit the theater version, and then we must arrange the soundtrack and color, and do some post-dubbing. These must be done before mid-July, and then submitted for trial copy. Then it was released as scheduled. However, in terms of soundtrack, Jane Kezmelik is already brewing and creating materials. In editing, he and Lee Smith also have a clear and complete plan, so it is not that fast.
Besides, he is going to work harder for the past few months, soak in the editing room all day, and work at night, so there is no shortage of a week.
"And Jessie, although this is your birthday gift, I want to play it myself." Wang Yang smiled at her, shaking the ticket in his hand, and said, "Hong Kong, Taiwan, Beijing, Shanghai ... I have wanted to visit those cities for a long time, but this time it seems that I ca n’t finish it in a week, otherwise we will just spend this holiday on the plane. "
Jessica laughed and didn't say anything about District 9 anymore. All she had to do was support. She believed he could do well. Thinking about traveling to Asia and watching the game, she suddenly burst into a smile, looked at the football pattern on the ticket, and smiled: "Yang, but I do n’t know much about football. Is it played by 11 people? But except for this, I ’m not even clear about its rules. "
"Hah" Wang Yang suddenly laughed, he can not be considered a football fan, usually do not watch the football game, but the rules are still clear. He said with a smile: "Ask me if you don't know, I am a master fan, you know" I love Beckham ", I love Ronaldo, and, uh ... I tell you, in fact, any game is very simple, you just Just see who is leading and who is behind. "
Jessica rolled her eyes and smiled: "Then applaud and cheer for the party you support. If you win, you will be happy, and if you lose, you will feel uncomfortable."
"YES you are really smart" Wang Yang smiled and pushed her head, looked at the tickets, and said: "See? I bought tickets for two games ~ EbookFREE.me ~ China: Costa Rica, China is the first time to reach the World Cup, and I do n’t know how strong it is; and the United States: Portugal.
He said the flow:
We will go to those cities in Hong Kong to play for a few days, then go to watch the game, and then I come back Keep working, you like to play whenever you want. "
Jessica also shoved his head, with a sweet smile, said: "Of course I will come back with you, I have nothing fun to play alone."
On April 26th, "Sweetheart" officially landed on the 2970 big screen in North America. Numerous young fans and audiences who love street dance took advantage of the weekend to walk into the cinema to get a glimpse.
They are all very confident about the 8 dollars and 105 minutes that are about to be spent. This movie has a bunch of handsome men and women. The trailer is easy and fun, the dance picture is cool and handsome, and it looks pretty good. The most important thing is , It has the title of "Magic Yang" producer and screenwriter.
To know the movies that are related to him, except for "Ghost Recording 2", which he did not participate at all, it is needless to say that the four movies directed directly, and the screenwriters "High School Musical" 2 and 3 are also very beautiful, and this one The producer's work will definitely be different.
[Niu Wen no advertising novel dedication]
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