Chapter 157: 3 giants soon

Chapter 157 will soon be the Big Three
When "Sweetheart" was officially released, and then Jessica had finished her 21st birthday, time went into the editing work of the 9th District. Almost all eating, drinking and sleeping were spent in the editing room, making editor Lee Smith joking. Say "we are quarantined". There are more than 4 hours of rough-cut version of the full text novel (see novel) "District 9", and now the job is to cut into a theater version of about 120 minutes in 4 hours and the lens material library.
From the arrival of alien spacecraft to Los Angeles, the attitude of mankind changed; then to the whole story of demolition and transformation. More than 800 special effects shots will be evenly distributed, striving to achieve "addictive" effects.
The distribution of special effects shots is very important. It is necessary to consider when creating a sub-lens script. Why do some big special effects movies look dull? It seems that so much money is spent, there are only one or two battles, and the other is empty like DV movies. It is precisely that its special effects shots are not reasonably arranged to stimulate the sensory nerves of the audience unsustainably; while some small-cost productions will be very comfortable and memorable, that is, to integrate into the story and use the money and special effects shots to the right place .
While Wang Yang day and night fought for the editing of "The Ninth District", the first week of May 3-9 was also ended. There was no accident. The first week of "Spider-Man" topped the list with 151 million US dollars. , As if a deep-water bomb detonated the calm sea of ​​summer vacation, and also set a number of North American box office records, including the opening weekend box office of 110 million, the fastest to 100 million box office (3 days), the fastest to 150 million (7 days) and many more.
The second place in the weekly list is the "Sweetheart" screening of the second week. Under the nearly monopoly market of "Big Spider", it received another 20.58 million US dollars, and the total box office reached 50.22 million. , In line with the expectations of the flame movie. The third place this week was the 8.79 million King of Scorpions.
When the new week started from May 10th to 16th, several large-scale films were released. The Fox Company's "Infidelity" in 2,617 theaters, and Sony's 2,687 theaters, by Eliza Dushku, Zoe Danscher starred in the youth campus comedy "The New Ding Arrives"; there is also the family cartoon "Ice Age" of 3012 theaters in the flame movie.
In September 1999, Flame Movies acquired Blue Sky Studios for $ 100 million and used 65 million to produce Ice Age. At that time, there was an uproar in the industry, and many media gave the evaluation "Fantastic Yang crazy", the reason is very simple, the flame film to make this transaction is not to say that it is a snake swallowing, it can also be said that it is not self-control, CG animation movies are not everyone To be able to play, first of all, the long production cycle requires a stable supply of funds, and CG animation movies have a characteristic that once a loss occurs, it will be very miserable. Can a small independent company of Flame Movies maintain blood supply?
There are many companies and studios that can produce CG animation movies, because animators and technical engines are not difficult to find, but how many large companies have been overwhelmed and disheartened in these years? At the time, the first 20th Century Fox interested in acquiring Blue Sky Studios, the homemade 75 million cost of "Frozen Planet", and finally only 36 million box offices worldwide. After this disastrous defeat, Fox directly disbanded his animation department. There is no new one so far. Cartoon plan.
This is because the market for CG animation movies is elusive. Everyone knows "family, children, comedy", but how to do it? What kind of story, what kind of character, what kind of cartoon image? Maybe you can grasp the market taste of 99 years, but after a long time of production, the release date has come to 02 years, the set of 99-year children like it, and it will be outdated and uninteresting in 02 years. Turn your head to the side.
Funds, technology, stories, accurate grasp of the market ... Now all that can be done is only Pixar (distributed by Disney's Broadway Corporation) and DreamWorks.
In May 2000, Disney's self-made "Dinosaur" received 340 million worldwide. Although it was a small profit, it relied more on the effect of the "Disney" brand. "Dinosaur" was criticized by the audience. It also made Disney not dare to act rashly and turned to concentrate on cooperating with Pixar. In December 01, the "genius kid Jimmy" produced by Paramount Investment and costing 30 million US dollars. At present, the global box office is more than 90 million US dollars. It seems to be a small profit, but if you count the cost of publicity, it is not difficult to understand why Paramount no longer works with DNA.
How about Blue Sky Studio? In the past three years, the rampant flame movie not only did not fall, no losses and debts, but on the contrary, it was full of vitality, successively launched blockbuster movies, invested heavily in the production of small-cost independent movies, and faintly became a leading independent film company; and It is naturally sufficient for the supply of blood to the blue sky, and also established the I ※ B technology research and development company.
So "Ice Age" was produced in a stable and good environment, but what is the difference between blue sky and DNA and other small companies, and what can it do to share the market share of CG animation movies with Pixar and DreamWorks? Did Miracle Young and Flame Movies buy a toy for $ 100 million? All film companies are paying attention to this cartoon.
In the 20th century, Fox naturally hoped that it would be scolded by the audience collectively, and even the underwear would be lost, just like "Frozen Planet"; Pixar and DreamWorks would not have any blessings, and they did not want to emerge a new competitor; Pella Mongolian, Warner Bros. and other big film producers all watched with cold eyes. If "Ice Age" is successful, it will open more roads to the success of CG animation movies, let people know more secrets; if it fails, it is good, welcome to join the camp of the losers
No matter how the outside world views it, the flame movie and the blue sky have been silently carried out, and the promotion of "Ice Age" has already begun. After a long discussion, McDonald's still rejected the various cooperation programs proposed by Flame Film, such as the "Ice Age Package", because McDonald's and Disney are marketing partners. As a Pixar movie distributor, Disney, I did not sit by and ignore .
But without McDonald's, a cartoon has various methods of propaganda, and obviously Disney has no power to monopolize the entire United States.
In addition to the normal "poster + TV + event" promotional package, the flame film simply looked for several different brands with a certain market share to cooperate, such as potato chips, beverages, and dog food cat food, the packaging is printed on "Binghe Century ’s cartoon animals such as squirrels, mammoths, saber-toothed tigers, etc., held some lottery activities, ranging from a collection of toy collectors, to digital cameras, laptops, and a sports car; and tickets for the premiere.
Wang Yang did not give up the marketing of the "Treasure of the Town" virus. At the end of last year, he asked his Tinder game company to develop a casual game of "Ice Age", which was also put on the Internet in early February this year. Users can Download it for free on the official website. The online game
Squirrel Collecting Fruits
, a fresh and beautiful interface with simple operation and fun, has been praised by many netizens.
Now that all work has been done, is it time to harvest the fruits, is this fruit sweet or sour? On May 10, when night fell on North America, "Ice Age" was fully launched in 3012 home theaters in cities of all sizes.
The screening room with a dim light and a capacity of 500 people was full. The audience burst into laughter from time to time. There were young children and mature adults. Many of the audience were parents. They brought their children to the theater to prepare Have a happy Friday night. And this prehistoric cartoon did not seem to disappoint them, and the slogan "The coolest thing 16,000 years ago (The-lest-Event-In-16,000-Years)" is not bragging.
This story focuses on the dangerous glacial period, because a sudden human abandoned baby, kind and bitter mammoth Manny, the food-eating sloth Sid and the fierce saber-tooth tiger Diago, three animals are reluctant Walked together and took the baby back to his father. But it is not so easy to be a hero. They will face all kinds of thrills and even conspiracies along the way.
I saw that on the big screen, a long-haired elephant sucked a cute baby with his nose and put him on the high branch of the cliff. The baby gave a fun and fun laugh. The long-haired elephant said: "The owl will eat You hum, you kid is quite brave. "At this time the picture changed, a giant sloth hurriedly ran, it saw the saber-toothed tiger in front, and quickly said:" Thank goodness, thank goodness, oh no ... Tiger, Tiger "It beckoned for help behind, shouting:" Help, help-- "
Listening to the funny and exaggerated voice of the sloth Sid, the audience laughed suddenly. Many children imitated Sid's action tone and laughed with joy: "Help, help"
"It seems that she is looking very happy." At one of the auditoriums, Joe Dougt looked at the small face of the 6-year-old daughter next to her with a smile on her face. She swayed her feet happily and followed the words of Sid. He could n’t help but hold his thumbs up to his wife sitting on the other side of the daughter, and said,
Good choice.
His wife, Ji Lian, shrugged and smiled, she touched her daughter ’s blonde hair and said,
This is your daughter. s Choice."
The movie's advertisement appeared on the potato chip packaging that their family had been buying, and then her daughter Rona shouted to see these prehistoric animals.
Watching Sid and Diago cheat two rhinos, three animals have to go forward, Joe Dougt is also attracted by the funny story on the big screen, praised in his heart: "I did not expect the flame movie The cartoons are also pretty good. What company is that called? Blue sky? "
The joyful laughter rang in the projection hall of the 3012 cinema, both adults and children looked more and more interested, and felt more fun and engaged. The theater that held the premiere was no exception, with ordinary audiences and discerning film critics who enjoyed the movie's thoughts, all were amused and smiled, as if returning to the prehistoric ice age.
In the middle of the front row of the auditorium, sit the creators of "Ice Age", Chris Wedge, director of Blue Sky and co-director Carlos Chardanha; voice actors Ray Romano, Denis Leary, Jack Black and others; there are also stars who are invited to help out. As an investor and popular idol, Wang Yang also joined hands with Jessica to attend. Everyone is a handsome and beautiful suit evening dress.
"Hahaha." Listening to the light laughter in the theater and looking at the cute pictures on the big screen, Jessica remembered something, and couldn't help glancing at Wang Yang next to him, he said: "This is for our daughter Gifts, the animation of Blue Sky Studio will accompany her growth, let her have a beautiful childhood. "If Juno really came to this world, now also three years old, just can sit among them and watch together Laugh together.
Thinking of the beautiful picture, she smiled suddenly and looked at him happily. He would call his daughter "Baby? Sweetheart? Or ..." Wang Yang realized that she was weird and asked: "How Is there something dirty on my face? "Jessica shook her head and looked back at the screen with a smile." No, nothing. "
Wang Yang smiled, and he was very pleased to see that "Ice Age" has made the audience so engaged. This cartoon can be said to have achieved a good result. The summer holiday of the flame film is successful again. He looks to the left Chris Wedge whispered in excitement: "Chris, maybe we should think about the next step of Blue Sky Studio."
"Oh?" Chris Wedge was startled, and now the movie has just been released, and the first game has not been finished. It is difficult to say what kind of results he can achieve. Although he is confident, he is also worried that this will be The second "Frozen Planet". In that case, it is very likely that the Flame movie will undergo major layoffs, and the blue sky will return to a small studio that produces TV commercials and animation special effects ...
That's really not what he wants to see, so recently, he hasn't been able to sleep well at night, and has had the same nightmare several times. The newspaper reads: "Flame Movie announces the low-cost sale of Blue Sky Studio." But now this young man has said that the next step? And it doesn't look like a joke. Chris Wedge dare to doubt: "You said the next CG animated film?"
"Of course, does Blue Sky still do the catering industry?" Wang Yang laughed aloud, and this laugh suddenly attracted the curious eyes of Jessica, Carlos Saldanha and others around him. He apologized and said: "Sorry" Depressing his voice, he said to Chris Wedge again: "I think it's time for the blue sky to expand. There are too few 500 people, because we are going to make two movies at the same time."
Chris Wedge was shocked again, but two more? Even if "Ice Age" can be a big success, it does not mean that Blue Sky Studio will never mess up any movies. No company dares to say this, so every plan is cautious. Now ... he has reached out two Just finger, asked: "Two?"
"Well, yes." Wang Yang nodded. The way to get the snowball to roll quickly is to smash money. "Ice Age" earns as much as possible into the blue sky account and starts a new plan. He thought about it for a while, and said, "" Ice Age "will be made into a series, 2345 ... until the end," The second plan of the Ice Age, well, I do n’t know, but we can all start thinking about it. Now. "
Looking at his serious expression, Chris Wedge finally determined that this was not a joke, and this young man never joked in this respect. He couldn't help but wow, and there was an excitement all over his body, saying: "Two? Do you know why I did n’t go to Pixar? Even if I can be a partner? Because I just do n’t want to be monopolized by CG animation. But Pixar wants to do this now ... "He suddenly felt confident in the future and laughed:" Monopoly? No Pixar, DreamWorks, Blue Sky. "
"This cool" Wang Yang smiled and patted Wech on the shoulder, looking at the big screen mammoths and other animals, and said: "It will be the Big Three soon."
The Jessica next to them had always heard their conversation and could n’t help laughing, would everyone still call him
crazy
?
When the 90-minute videos were all screened, the thunderous applause suddenly sounded in the theater where more than a thousand spectators sat, covering up the brisk soundtrack. A cast of staff members rolled up on the screen. Wang Yang and Chris Wedge and others all clapped to their feet and stood up, turning around to thank the fans. After the scroll of the cast and credits, the flame screen and the blue sky appeared on the big screen. Under the idyllic scenery of the beautiful Taobao women's Tmall Taobao Mall Taobao Mall women's winter coat m, moths and butterflies dance happily Flying towards the blue sky.
"This is a good movie for all ages, and it brings together many prehistoric cute animals, which makes people shine."-"Washington Post"; "If you always complain about its thin story, then you will Missed a very interesting, full of wisdom and joyful movie. "-Michael de Kuna," Threat of the movie ";" Although it will not surprise you with a chin, but it can warm your heart, I am strong Raised a recommended thumb "Richard Roper, the famous film critic show" Ebert ※ eper ".
After the release of "Ice Age", fans and critics of the movie fans were sent out to give their evaluations on the Internet and in various media. IMDb's rating users quickly rose to five digits, with an average score of 7.8, which can be called a classic score; while Rotten Tomatoes contains more than 160 film reviews in the critic industry, the freshness reached 80%, and the eyes are full of praise.
"Cute, warm, touching, funny, humorous." These five words from the New York Times are the key to the praise of many film critics. They generally believe that although the technology of Ice Age is rough, the story is also a bit old-fashioned. Weakness and lack of deep meaning. Generally speaking,
is not a competitor of the league with Pixar and DreamWorks
, but the characters are cute, the dialogue and voice acting are very funny and funny, and it brings warmth to people. Family journey. "
And the 20% movie review, which is divided into rotten, is to grasp the shortcomings of technology and story to enlarge.
"Visually unattractive, the story is dull and unbearable, there are no surprises, only some cheap laughter."-Jim Rhein, "Sacramento News Review"; "I don't want to say that there is no beautiful picture in" Ice Age " , But the bad thing is that it does n’t have a story, and it does n’t really tell the life and story of the animals in the ice age.
Aleksandar,
New Age
;
It ’s almost at the original stage of digital technology, is this really a CG movie ? Prehistoric CG movies? "Jeffrey Jon," Window of the Movie ".
The rough technology of Blue Sky Studio is well-known, which is why no one was interested in acquiring it at that time, and why the flame film smashed 100 million would be laughed at "thought to have found a treasure"; common comedy stories, some say warm humor, some say dull Boring ... If you only look at the 20% of the film reviews, it seems that "Ice Age" is dead, even worse than "Frozen Planet". It is a movie that was immediately swept into the trash.
But the result? 7.8 points and 80% freshness There is no false water, everything is reflected at the box office. With these "original technology" and "cheap laughter", "Ice Age" has crazyly received 51 million box office this opening weekend
No matter what the critics say, the hearts of the bosses of many film companies and their hearts are twitching. They now know that the magical Yang and the flame movie "really picked up the treasure." This is another match that will be dazzling. Big black horse.
When the week of May 10th to 16th came to an end, "Ice Age" really slapped those who once satirized "100 million bought a toy", and took 627 second in a week. Bit. While the title continues to be "Spider-Man", this superhero blockbuster swept the third place this week is the small-scale premiere of "Star Wars Episode 2: The Attack of the Clone", UU Reading www .uukanshu.com It received 30.14 million box office.
The third week of "Sweetheart" got another 12.03 million box office, the total box office reached 62.25 million; other movies were somewhat troubled, and the newly released "Infidelity" and "New Ding" are only sixth The ones below are even more terrible, most of them only have one million and hundreds of thousands of box office.
It ’s not surprising. People who watch VFX blockbuster all choose
Spider-Man
. Star Wars fans even want to rush into the cinema with a gun, pointing at the boss ’s head and saying,
Show it today
; Century is the best choice; young people who want to watch youth idols buy tickets for "Sweetheart", "Xin Ding Driving"? Is there any magic? No, but there is a heroine in "Hands of Leisure" and Zoe Danscher, a leading role in "High School Musical".
The achievement of "Ice Age" naturally inspires the flame film and the blue sky studio; it also highlights the bleakness of Fox in the CG animation film, and the fans of the flame film on the Internet have turned out the news reports of the year. Fox spokesman James Finn said: "It's really regrettable that Blue Sky didn't join Fox, but we have an excellent animation department ourselves, and" Frozen Planet "will be launched on the market next year ..."
What is the final global box office of "Frozen Planet"? 36 million.