Chapter 51: Publicity plan

"Ok, April 28th. (The fastest update to read novels)" Mark Sloan nodded, he could not tell Wang Yang said casually, asked curiously: "What day is that day?" Wang Yang He smiled and said mysteriously: "Big day." Mark Srant "Oh", not asking, he picked up a form on the conference table, said: "Let's see what will happen then The movie is newly released. "
While looking at the table, he introduced the truth: "On April 23, the main thing to note is that 20th Century Fox's" Air Traffic Jam "; April 30, also Fox's" Stealing Trap ", and Columbia's "Hands of Leisure". "Here, he looked at Wang Yang with a smile. Wang Yang shrugged and said," Very good. "Mark Srant continued:" May 7, Wow, "Mummy" "! A blockbuster with a cost of 80 million yuan, ambitious, isn't it? Well, next May 19th, yes," Star Wars "is coming."
Simon Willis expressed his opinion: "There is no doubt that this" Star Wars "prequel will be a super-sell, but we don't have to worry, people will still watch other movies when they enter the cinema." He looked at Wang Yang said: "And the type, selling point and audience of" High School Musical "are different from it, so the impact will not be great."
"I think yes, the most important thing is to look at ourselves." Wang Yang leaned on the back of his rotating chair and spread his hands, looking puzzled. "Maybe we can beat the first week of" Star Wars "? Ha, Just kidding! "It's just a joke," Star Wars "is unmatched in its influence, and this prequel is regarded as this year's" Titanic ", and has already booked the annual box office championship.
The conference rooms were all laughing, and Mark Slanter said with a smile: "Well," Mummy "and" Star Wars-Phantom Crisis "are hard opponents. Oh, of course, our tentative goal is now Recovering costs does not need to be compared with them. "After a pause, he said again:" But if we want to show in the United States on a large scale, we have to make some achievements before. "
Wang Yang nodded and said: "We must do a good job in propaganda work." Mark Slanter smiled: "Of course," Ghost Record "has taught everyone a lesson. The power of propaganda is so great. "Everyone laughed again, and Wang Yang smiled. He opened the publicity plan made by the distribution department and said," So viral marketing is a must, but this is a magic weapon to win. "
The plan clearly stated that one month before the movie was released, the distribution department would increase its propaganda to detonate the "bomb." On the Internet, let more and more school forums participate in the discussion of this movie, and grasp the eyes of students tightly; at the same time, in reality, there will also be campus bombing marketing, participating in the premiere school meeting Become the key point, the posters of "High School Musical" will be spread all over the campus, corridors, canteens, and even classrooms, as long as they can be posted.
The cost of this plan is probably over 5 million, together with the estimated final production cost of 8 million, as well as the cost of projections such as copies, the entire film cost will be more than 15 million. In "Spirit-Ghost Record", Wang Yang paid 35 million after-tax money. He currently spends more than 3 million on the company. If "High School Musical" fails, his net worth will be reduced by half. But still a multimillionaire.
But it is not just a question of money. "High School Musical" carries not only his expectations and efforts, but also affects not only his future; it also has many, many people's hopes, and many, many others. The future of man, even if it is just for Jessica, in order to wash her title of "head water", he must not let this movie fail.
Looking at this propaganda plan, Wang Yang felt something was wrong. He always felt that these purely schemes were not enough. This is different from "Ghost Record" pretending to be a ghost. These are just selling a movie on a regular basis, but they are shouting to everyone. "This movie is very beautiful, believe me, go to the cinema to see it!" This kind of publicity can only let everyone know that there is the movie "High School Musical"; but how to arouse the interest of others? If the guy was not interested, he would n’t read it even if he put the poster on the wall of his house.
And bombing back to bombing must not make students feel disgusted. Rebellious psychology can distort a person's thinking. Obviously it is a good movie, and he will also say that it is a bad movie.
Wang Yang said his doubts, and Mark Srant said helplessly: "My boss, this is something that can't be done. If you want to seduce other people's interests, the male and female protagonists are all big stars; but you know, The biggest star of "High School Musical" is the director, it's you. "
"I know, but it's not enough." Wang Yang frowned, sorting out his own thoughts. "High School Musical" is an idol movie, and it is important to shape the idol of youth sunshine; although the "Idol School Director" is still Yes, but it will always be the protagonists who appear on the screen. To make everyone interested in the protagonists and like them, the effect will be better ...
Is there any way to make the protagonists familiar with, like, and soaring in popularity?
"Increase the exposure rate." Mark Slante replied Wang Yang: "This is my experience as an agent. You always appear in the public in a good image, and if you have a work that works, you will Become an idol. If you want to pay attention, you need to create a little topic, but ... "He shrugged and said:" There is no topic suitable for our starring now. Scandal is not good. The main market of this movie is students. They will not Idols who like themselves are in love. So. "He looked at Wang Yang with a smile and said with a smile:" Boss, you need to be careful. "
Everyone smiled. Although they did n’t know who the young boss was in love with, who would think that a young man who had more money had no girlfriend?
"You reminded me many times." Wang Yang rolled his eyes. Sometimes Mark Srant is like his agent, and he has to take care of everything.
Is there any way? The image of youth sunshine appeared in the public, exposure rate ... Wang Yang thought for a long time, suddenly a flash of thought flashed in his heart, then an idea suddenly appeared, he opened his eyes and shouted: "Mark, contact the TV station!" Mark Srant said doubtfully: "What?"
Wang Yang organized his thoughts and slowly said: "We cooperated with the TV station to launch a small program that teaches people to dance. It is good for 10 minutes and 5 minutes every day. For a month, teach the audience to dance some very simple Basic dance steps. Of course, it was taught by the actors such as Tom and Jessica. They wore the costumes of the characters of "High School Musical", with a smile on their faces, health, youth, sunshine, idol! "At the end, he smiled with satisfaction. stand up.
Mark Srant, however, spread his hand and was enthusiastic: "Yang, the 10-minute and 5-minute advertisements every day, even the Los Angeles local channel, are not cheap; if you mean, those, do n’t think about it, the cost is too expensive. "Sterious." Wang Yang shook his head and said: "It's not an advertisement, it's cooperation." Mark Srant was unimpressed, saying: "I'm afraid the TV station won't think this is 'cooperation', why do you want to star in" High School Musical " Go up and teach? They can find someone by themselves. Young, this is already advertising. Unless you are willing to pay a large advertising fee, no one will take care of you. "
Wang Yang fell silent and thought calmly. It was indeed that he was too wishful thinking. TV stations never lacked programs and ratings, and "High School Musical" lacked exposure. After thinking for a while, Wang Yang said: "Contact me first to see how much it costs, if the price is right." Simon Willis asked: "Boss, what is your psychological price?" Wang Yang A little uncertain: "Five million?" Mark Srant shook his head and continued to pour cold water: "Yang, this price may get a week, one minute a day."
"Ok, Mark, this is just a try." Wang Yang closed the propaganda plan angrily, and concluded: "Try it, even if there is no TV channel cooperation, or the cost is too high. We will also make this small program. , Broadcast one episode on the official website every day, and then promote it through viral marketing. "He looked to Simon Willis again and said," We will also contact the schools participating in the screening and broadcast it on their campus TV. , I do n’t think it costs much? "
Mark Slanter laughed: "My boss, this is only feasible to listen to." Simon Willis also nodded and said, "There should be no problem."
The preliminary publicity plan has been set, and the specific implementation of the plan will be handed over to the distribution department, and today's conference on the release of "High School Musical" is almost over. Mark Srant looked at Wang Yang and asked about the last thing: "Yang, you know, the movie is edited, and it has to be sent to mpaa for review, copying, and transportation, so we have to edit it in mid-April Finished. Young, three months is enough? "
Wang Yang smiled and said: "I don't know, the editor is very important." He asked the production manager Sandy Pikes said: "Sandy, how is the contact?" Sandy Pikes replied : "I have called the editors' union. They have recommended some candidates, and they can arrange a meeting tomorrow." Wang Yang sighed and said: "Oh, it seems to be busy again."
Next, the meeting came to the stage of talking about the company's financial situation. It was finally over when Wang Yang was sleepy. Wang Yang left the company and drove to Ms. Robert's studio to pick up Jessica for dinner and dating. Jessica, Rachel and other leading actors are there to continue to receive singing training, especially to practice the songs in those movies, preparing for the recording work soon.
In the parking lot outside the building where the recording studio is located, Wang Yang saw Jessica standing in front and waiting. He slowed down the car, slowly drove over and came to her next night, opened the car door and smiled: " Hi, beauty, come up? "Jessica looked at him and shook his head seriously:" No, I'm waiting for my boyfriend. "Wang Yang shrugged and said," I think it's me. "Jie Sika smiled sweetly: "It seems so." Then, she got into the car.
Wang Yang was not in a hurry to start the car, watched her organize her hair, and laughed: "Jessica, the release date of" High School Musical "is set." Jessica turned her head to look at him, holding Xiufa's hand also stopped, curiously said: "When?" Wang Yang said with interest: "Guess what?" Jessica rolled her eyes and smiled: "Well, I think ... guess no To. "
"April 28." Wang Yang laughed.
"Oh!" Jessica nodded, suddenly raised her brows, and read two sentences: "April 28th, April 28th ..." She just remembered this day, not just the long-awaited 18 Birthday? She said with surprise in her face: "Yang, really?" Wang Yang nodded and smiled, "Of course, one of the birthday gifts, you know it in advance."
Jessica's heart was suddenly sweet, and she couldn't help but kissed Yang Yang by the night, hugged his neck, and smiled happily: "Yang, thank you." After all, she said with some concern: "But Is the schedule suitable? "
Seeing her so happy, Wang Yang was also very happy, hugged her slim waist, and smiled: "Of course it is suitable, very suitable, just can beat" The Hand of Leisure ", haha!" Looking at Jessica's eyes Eyes, he sincerely said: "Jessica, thank you for your choice." This is the first time he seriously said to Jessica "The Hand of Leisure". In this matter, this girl made him very Moving.
"Jan ..." Jessica avoided his look with a bit of shame. "Sorry, I actually hesitated. I didn't know how to do it. I was almost convinced by Miranda ... God, I'm so bad! "Her face was a little red.
"It's okay, sweetheart. But you chose me in the end, didn't you?" Wang Yang smiled at her and was still a little unhappy to see her. He said softly, "Come, I want to kiss you." He put his arms around him. Holding her waist, holding her face with one hand, she leaned in and kissed her lips a few times. Jessica smiled, opened her lips in response, and slowly became enthusiastic. UU reading books www.uukanshu.com
Just when the two were about to kiss and kiss, Wang Yang's eyes suddenly caught a suspicious figure in front of him. He suddenly stopped vigilantly and said, "Jessica, there seems to be a paparazzi!" Jessica stunned. Startled, she said, "Where?" She looked in Wang Yang's gaze, and she saw a middle-aged man with a long-lens camera hanging around her neck, not far from the front of the car. The guy seemed to be looking for something. .
Wang Yang glanced at the white man again, remembering something, and said: "I know him, I saw him downstairs in the apartment this morning, hell, I followed him all the time! I don't know what the guy photographed. No. "He immediately rolled down the windows on both sides. Fortunately, the car used one-way glass, otherwise the scene of his kissing with Jessica was photographed just now, and it will definitely be the headline of tomorrow's entertainment, and it will be disrupted. Propaganda plan for "High School Musical".
Anyway, the car couldn't be seen outside, and Wang Yang kissed Jessica fiercely again before starting the car and leaving quickly.
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ps: Wow dizzy, writing today is very slow, less updated, everyone forgive me. Try to make up tomorrow, good night everyone!
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