Chapter 80: Welcome new year

After setting the date of "When Happiness Comes Knocking on the Door", Huo Youying released the news to the media and fans, and the movie will be released in North America on the 20th! At the same time, the movie's official website also released a New batches of stills, including Will-Smith crying while hugging his son, chatting with real Chris-Gardner, Wang Yang shouting with a horn, etc .; there are some behind-the-scenes productions, such as in the movie Many of the actors in the scenes are homeless wanderers: Chris Gardner, Jessica Alba, cameo in the movie and so on.
The fans' interest in "Smith's Family Out" hasn't weakened much yet, the movie is ready, and you can see it next summer vacation! Looking at Will-Smith, who has a very different image in the stills, the interest of the fans has continued to increase, but when they expressed their expectations on the official website, they also had a lot of doubts. This plot biographical film, from the month Announced plans to release the movie next year. Will such a short time and such a high-speed production really be a good movie?
If there are doubts or topics, it means that the attention of the movie is high. This is a good thing. It is better than shouting without stopping. But how do they translate their concerns into the motivation that led them into the cinema? This of course depends on propaganda.
The publicity plan for "When Happiness Comes to Knock", after repeated discussions with Wang Yang and Max Rand, distribution manager Simon Willis, and others, decided to focus on hard promotion, and advertise in urban facilities such as bus station posters. Shop posters, and contact media and TV programs one month before the release, keep receiving special interviews, crew creators and the Smith family on various talk shows to promote, this is also the traditional way of propaganda.
Wang Yang started by relying on viral marketing. Naturally, this time he will not miss this magic weapon. How can viral marketing be used in plot biographical movies? In other words, how can biographical movies interest more people? The key lies in the person "Chris Gardner". No one will be interested in the biography of an ordinary housewife, and people like the well-known public figures, their legendary stories, and their legendary lives.
Therefore, Chris Gardner must become a celebrity, and his life story must be well-known to the world. It is better to be a household name. The more famous he is, the greater the audience's interest in this biographical movie. Fortunately, Chris Gardner not only invests in stocks, but also has a very good writing style, and he is very keen on writing autobiographical novels. For several months, according to him, "more than half of the words have been completed."
Wang Yang ’s idea was to let Chris Gardner launch his autobiography as a super best-selling book, and Chris ’s fame grew instantly like a snowball, and the attention of the movie of the same name,
When Happiness Comes to Knock
It will go wild in a straight line.
If it ’s just selling books, it ’s not viral marketing; Wang Yang ’s plan is that Chris Gardner ’s autobiography is divided into two parts and published. The upper part is what he has written now. He lacks a fatherly childhood. The young parents who wanted to live with their uncles, joined the Navy with the belief of going out and became a trainee. After retiring, he went to work in a medical laboratory in San Francisco. In 1981, when he was touched by fate, he met the open Red Ferrari man, he decided to switch
After the story? That's the content of the lower part, but you can watch the movie first, because then the movie has been released. At the end of the autobiography, there will be a large number of photos of Chris Gardner, information about the movie "When Knocking on Happiness", Chris' comments on the film, including members of the crew of Will-Smith and Wang Yang. Buy one get one free for photos and interviews, and give away the movie poster "When Happiness Comes Knocking on the Door." Terry Smith's head touches Will-Smith's hand, and the warmth between father and son is evident. disease
This is a new kind of viral marketing. The success lies in whether Chris Gardner ’s autobiographical sale is not selling, and can become a best-seller. Wang Yang has read Chris ’s manuscript, and it is very touching and profound. It is definitely a good book worth savoring; the quality of the book is no problem, then the rest will depend on the strength of the promotion, the packaging of the publisher, etc. . Of course, these jobs are all undertaken by employees of the distribution department such as Max Rand, Simon Willis, and if there is no accident, Chris Gardner ’s autobiography will be officially listed in March.
Wang Yang also has his own work, so he will go to the post-production of "When Happiness Comes to Knock on the Door". He must do the post-production before the month. First of all, the movie must be properly edited, followed by recording and soundtrack, and Valais. One Fest made some adjustments to the colors of the wide film screen, and then began the work of publicity.
Along with the post-production, the crew added two other important members, editors and original musicians. As an editor, Wang Yang tends to work with Margaret Good Speed ​​again. Last time, they have cultivated a certain tacit understanding in the cooperation of "High School Musical". Margaret's editing skills are both clear and yet Delicate, very suitable for the style of "When Happiness Comes to Knock".
In the original music, Wang Yang does not have a good candidate, David Lawrence? His music style is very brisk and has a little childish taste, which is most suitable for campus movies, but it is not suitable for "When Happiness Comes to Knock", it sometimes needs to be brisk, and sometimes it needs to be sad, so the original musician needs another Seeking others; and David-Lawrence is still busy with the soundtrack of High School Musical 2.
However, these tasks must be carried out in January next year, because a holiday of Christmas and New Year is coming, even if Wang Yang wants to continue working, there is no one to accompany him, let alone he is not the Terminator T-800
On Christmas Eve, the Staples Center Arena is filled with the atmosphere of Christmas Day. In the crowded audience stand, the fans watching the game wear Lakers jerseys, Christmas costumes, children wear Little Red Riding Hood, everyone is a face Happy smile, cheering with family and friends; hot cheerleading women on the court also wearing red Christmas vests and shorts, with the music playing in the arena, leaking all over the body dancing. The stage here is the NBA's annual Christmas War, the Lakers V Spurs.
"Now, let's applaud more fiercely-" With the sound of the DJ, the Staples Center suddenly dimmed, the lights kept sweeping, the fans kept applauding and the lights suddenly gathered again On the pitch, with a bang, the cheerleading women flicked their hair together, the DJ shouted: "Performance time!" Another song sounded, and the women danced again suddenly, more wild than the previous dance. .
Wang Yang and Jessica were sitting in the middle of the seats closest to the sidelines. He supported his chin, listening to the world's best music, and enjoying the dancing poses of the cheerleaders in the field with interest. This is the first time he and Jessica have come to the Staples Center to watch the game together. Their 98-99 shrinking season this month and their love affair cannot be announced yet. There are very few even in front of them, so naturally they ca n’t shake the ball and watch At the beginning of this season, he made another movie in San Francisco, and he can't finish this date until now.
These two tickets cost Wang Yang close to 40,000 US dollars, and also spent a lot of time. 40,000 US dollars can shoot four "Ghost Records", but it is very worthwhile. They are all loyal basketball fans and can be together. Watching a Christmas war is definitely a happy thing. And you can see the hot cheerleading performances up close, and look at the long legs with bodybuilding and the wild waists with motors not far away. Those ... Wang Yang wowed secretly, the visual effect is incredible!
"Yan, is it pretty?" Jessica next to him pushed him with a funny face. Wang Yang suddenly recovered, looked at her, smiled and nodded: "Yes, this kind of scene painting has a shocking force. If it is just a girl jumping, there is nothing beautiful to see; but a dozen or twenty people, um …, ...... Looking at the playful look of Jessica ’s pretended frown, he also clasped his forehead helplessly and looked at her and smiled,
I was just designing the picture of singing and dancing, now I am only looking at you . "
Jessica's mouth curled up, and she couldn't help laughing, her head leaning on his shoulder and laughing: "Look, I don't mind." Wang Yang shook his head and smiled, "Not watching."
At this time, the big screen above the arena appeared with Tom-Hanks in black clothes, as well as his wife and son. The camera lens on the court began to capture the celebrities who were seated on both sides of the stadium. Dunton, Leonardo, Halli Yibei ..., when they met their favorite star, many fans would also burst into applause. Almost all the first stars caught by the camera suddenly appeared on the big screen. Jessica wearing a blue plaid shirt, and Wang Yang in an off-white shirt.
There was also a lot of applause at the scene. The two looked up at the big screen, Jessica grinned, a sweet smile, and said hello to the direction of the camera in front; Wang Yang also smiled. . The camera stayed for two or three seconds and then turned to the next star.
Soon, the long pause came to an end. With a beep, the ball game started again, and the Lakers and Spurs players left the bench and played again.
Looking at the players running around the field, Wang Yang can clearly hear the "chirp" of the friction between their shoes and the floor, as well as the conversations and of players such as O'Neill, Kobe, Duncan, etc. I almost heard it clearly, and then look at the excited Jack-Nicholson opposite, and the fans shouted in unison, "Defene ..." His emotions were naturally driven to see Kobe assisting O'Neill Dunking vigorously, he couldn't help but wave his fist and applaud: "Good shot!"
Jessica also applauded. She gave Wang Yang a glance and said happily: "Yang, see how smooth the offense is now. The Lakers' luck is coming! I think we can win the championship this year." Wang Yang Suddenly sighed: "You have always had good luck, but the Warriors haven't." He smiled again and looked at Jessica: "I also think the Lakers have a great chance this year, not only because of the P combination, but also The important thing is because of Phil Jackson, he is the biggest harvest of the Lakers this year ...
The two discussed happily while watching the game on the court, applauding from time to time, and fully engaged in the game. In the end, the Lakers did not disappoint them and all the live fans. In this Christmas battle, the transfer team defeated the Spurs by 99:93.
After Christmas Eve, a joyous Christmas day came, and Wang Yang, while receiving countless gifts and blessings, also delivered blessings and gifts as a dedicated Santa.
A few days later, New Year ’s Day also followed to see that
the year is about to become a night of the past, 2000 is coming, there is no end of the world, no king of terror falls from the sky, and a new millennium is about to open.
As early as a few days ago, various film media newspapers and magazines have launched special topics to summarize the 1999 film history. This year, "The History of Shakespeare" won the best movie of the inaugural Oscar, and Steven Spielberg once again won the best director with "Save the Soldier Ryan"-this year also born countless outstanding Movies, "America Again", "Green Miracle", "Sixth Sense"
This year, after returning from the "Star Wars" that was far away from the old days of the big screen, although many of the movie reviews it received were "disappointed", "The Star Wars," still has a storm in the world without resistance. North America's 430 million box office, 920 million worldwide, also a science fiction movie, and a "Matrix" brought an unexpected shock to the world, 170 million North American box office, 460 million worldwide is undoubtedly a huge success, and it shows The world and theory have made countless science fiction fans crazy.
"Ranking fifth in the North American annual total box office rankings is the" High School Musical "of 201 million." Luo Xianfan Times "commented:" It set off a global campus song and dance boom, its original sound D It is the annual sales champion of the original soundtrack D. It leads the revival of campus youth movies and campus singing and dancing movies. The 19-year-old young man once again brought miracles and proved his magic again. "
On Wang Yang, the annual character chapter summarized by the magazine, they wrote: "Everything this magical director does is beyond imagination. He created the miracle of" Ghost Record "in his old age. Re-enacted in "High School Musical", he already has a total box office of US $ 700 million, so he has become the youngest billionaire, and is now the best director in Hollywood under 25. He has a very high number of young people Popularity, after the "Superhero" incident, although he was trapped in the whirlpool of intentional injuries, was the popularity not rising but rising, was this a miracle? "
"But ~ EbookFREE.me ~ his crazy plan for the second half of the year makes people worry." Empire magazine commented at the end: "If he bought Blue Sky Studio for 100 million, it would only be a long-term investment. : So the plans for "Junuo" and "When Happiness Comes Knocking on the Door" undoubtedly make people think that he is hot-headed? Of course, we also had this idea when he filmed "Singing and Dance Youth", but this time, his Can "When Happiness Comes Knocking on the Door" create another magic? How far can he go in this new millennium? Soon we will have the answer. "
At this time, New York Times Square was overcrowded and almost crowded. The tall buildings next to it were shining brightly. All the tourists looked up at the digital clock in front of the building and performed a countdown of joy: "60" 59, 58 ...,
Wang Yang and Jessica stood among the crowd, wearing Dayong and gloves likewise, both of them looked up at the clock with a smile on their faces and counted down loudly, going by night with the passage of time. They also became more and more excited: "10.9, 3.2.1! Happy New Year!" As everyone cheered loudly, a huge crystal apple fell on the top of the building in front, and colorful confetti suddenly spilled from the sky. , 2000 is here!
"Happy New Year!" The two smiled at each other, and they hugged together and kissed them affectionately. U
[Niu Wen no advertising novel dedication]