Chapter 1097: Popular events

The sun had just climbed into the sky of Century City, and the bright light fell through the huge windows into the Fox Building, illuminating James Murdoch’s office.
"Boss, because of the poor performance of Robin Hood, many lending institutions urged the repayment." The assistant stood not far from the desk and reported the latest developments: "They are united."
James Murdoch appeared calm and did not panic at all. The failure of "Robin Hood" was expected. Banks and other institutions urged for repayment.
Most of these people have provided loans for projects such as "The Pharaoh and the Gods", "Ten Thousand Years Before History", "Robin Hood" and "Superstorm" of 20th Century Fox. It is normal for the project to drew money when unexpected events occurred.
The assistant’s words continued:
Their agent stated clearly that if 20th Century Fox can’t give an answer as soon as possible, the loans for projects such as Super Storm, Dragon Ball, Wolverine and Terminator 4, They will draw loans in advance."
James Murdoch knew that he could not continue to ignore it, thought for a moment, and said: "The funds collected from the three projects of "The Pharaoh and the Gods", "Ten Thousand Years Before History", and "Robin Hood", and then transferred part of the group company’s working capital. Repay one-fifth first, and the remaining part will be delayed temporarily."
The assistant noted it down. If it can repay part of it, it won't be a problem to delay it for a while. After all, borrowing money and getting out of trouble will not benefit anyone.
James Murdoch then asked: "What's the current situation with financing on Wall Street?"
"Lehman Brothers is in a bad situation." The assistant said quickly: "We can no longer raise funds for us in a short time."
No one would have thought about what happened to Lehman Brothers in the future. After all, this is one of the four major investment banks. James Murdoch is no exception. He didn't take it too seriously and said: "Keep your attention to Lehman Brothers appropriately."
The assistant glanced at the office door subconsciously, saw that the door was closed tightly, lowered his voice slightly, and said, "One more thing, the latest equipment has been put in place, but no useful information has been received. The calls are mostly chores."
James Murdoch understood what he was talking about and asked: "Office phone and cell phone?"
The assistant said: "The other party uses an encryption device."
This is not surprising. After all, he is not an ordinary person. James Murdoch said: "Keep monitoring and notify me immediately if there is news."
"understand."
As the assistant was about to leave, James Murdoch stopped him again: "Avatar has already been screened at midnight, right? Are there statistics?"
News Corp.'s plan to acquire Time Warner is not going well. James Murdoch is already preparing for the new plan. If "Avatar" staged a box office tragedy, the subsequent questions may be simpler.
After sitting in the position of co-chairman of Twentieth Century Fox, James Murdoch seldom pays too much attention to the box office of a film, except for giant productions like "Avatar."
Because behind this film is a man named Ronan Anderson, a legend in Hollywood.
In just ten years, a small company that shoots B-rated video tapes can be developed to this point. James Murdoch also knows himself, and he will never do it.
The assistant immediately said: "There are statistics, 3850 theaters, 4.75 million US dollars!"
When James Murdoch heard this number, he got better because of loans and other matters that caused a bad mood.
The box office at midnight was $4.75 million!
This is the midnight box office total of "Avatar" in 3850 theaters in North America. For a sci-fi movie with no prequel, no original, no star star, and the story lacks audience recognition, this achievement is not easy.
But for this "most expensive movie in history", this number is not very good.
The corner of James Murdoch's mouth wore a relaxed smile that was almost imperceptible.
The start of "Avatar" was not ideal.
On the first day of its release in North America, that is, on Friday, "Avatar" was sold in 4,215 theaters and earned US$29.25 million.
This figure also indicates that the box office of "Avatar" North America opening weekend is basically hopeless to exceed 100 million US dollars.
However, some objective reasons for the existence of "Avatar" cannot be ignored.
The entire film lasts nearly 3 hours. The longer it takes, it means that the number of screenings in the same theater will decrease in one day, which is directly related to ticket revenue.
In addition, unlike "Twilight Saga: New Moon" or "Iron Man", which has a large fan base, such as adaptations or sequels, "Avatar" is a veritable original movie.
In the North American film market to this day, there is still no non-sequel original film with a box office exceeding $100 million in the first weekend.
Frankly speaking, today when original movies are infinitely weak, few people or companies dare to take out such a huge sum of money to take a risk on an original movie project.
In the previous "Avatar", most of the investments were financing solutions. There were close to ten institutions and companies involved in the investment. The investment amount of 20th Century Fox even accounted for less than one-third.
In addition, James Cameron is indeed very famous and has a certain appeal, but there is a fact that cannot be ignored. It has been ten years since the release of his last feature film. No one can count on the forgetful fans and the market. How attracted to it.
This first-day box office performance is placed in North America today, and even the top ten is not included. Compared with the cost of the film's publicity of $500 million, it is really not enough.
In addition, the harsh external environment also has a certain impact on the film's box office.
Many southern states of the United States were hit by storms, causing some people who wanted to watch the movie to stay at home, which affected the box office revenue of "Avatar".
"Avatar is Ronan Anderson and James Cameron's Waterloo?"
Unsurprisingly, "Avatar" did not show the strong momentum of the super masterpiece on the first day, and immediately attracted a lot of media doubts, and even some groups who had been waiting for a long time and deliberately began to attack and criticize the film.
"The most expensive movie in history = the biggest box office tragedy in history!"
On the second day of "Avatar" officially launched in North America, some people and the media who were eager for relativity entertainment and the media couldn't wait to shout such slogans.
"Since the establishment of Relativity Entertainment, the special effects and large investment industrialization model advocated by Ronan Anderson has brought too much visual garbage. "Avatar" can be described as a work of the two to the extreme. It will only trigger the audience's aesthetics. Tiredness, if you don’t want your ears to scream and your eyes to cry after watching the movie, it’s better not to watch this movie. It is simply overdrawing human vision and hearing!"
The rise of a new company and a new power will always touch the interests of many people, because the Relativity Entertainment is strong enough, perhaps no one can easily go to war, but when you see the development of Relativity Entertainment is not going well, it is easy to step on it quietly. And for the thing.
However, under the propaganda and promotion of relativity entertainment crazy money, in the face of the absolutely excellent quality of "Avatar", these are not problems at all.
After the first day of screening and fermentation, "Avatar" has a direct reputation among the audience. Various websites, forums and communities, as well as Netflix sharing and other social media, are almost all the voices recommending this film.
"Avatar is the most beautiful movie I have seen in recent years!"
"Whether you choose 3D or normal mode, the shock and awe brought by "Avatar" are worth seeing."
"In fact, it is a movie we have seen before, but like we have never seen it before, it is the "Star Wars" of our time!"
On the second day of its release in North America, "Avatar" maintained a steady trend, still looking tepid, and the $29.35 million box office was not too glamorous.
But on Sunday, everyone realized that it was not normal.
Generally speaking, a new movie, especially an original movie, has a good trend that Friday is smaller than Saturday and greater than Sunday.
Because Monday is a working day, the prime time of the evening is crucial, and the attendance rate on Sunday is often lower. This is the main reason why the box office on Sunday is generally lower than that on Saturday.
Normally, the box office of a movie on Sunday tends to drop by more than 20% compared to Saturday.
However, "Avatar" not only did not fall, but also continued to trend steadily, closing another $29.41 million on Sunday!
This steady trend has reminded some people of James Cameron's last official feature film-"Titanic"!
The movie called Big Ship also got mediocre results. The box office in North America didn't even have $30 million in the first weekend, but what happened in the end?
What's more, the box office of "Avatar" is just not as big as "The Dark Knight", "Twilight: New Moon" and "Iron Man 2".
In the three days of the opening weekend in North America, in 4,215 theaters, "Avatar" earned $88.01 million!
This has created a new record for original films in the North American film market!
The film was also launched in more than 30 countries and regions in the international market~EbookFREE.me~ The overseas response was far stronger than in the North American market, with US$123.56 million in the first weekend.
Within three days of its release, the global box office of "Avatar" exceeded $200 million.
After the start of the new week, this film even showed a terrifyingly stable box office trend.
On Monday working days, any film in North America will face a huge box office drop, "Avatar" is no exception, but the decline is so low that it is jaw-dropping.
On the first working day, "Avatar" North America single-day box office revenue of 24.17 million US dollars!
"No one doubts the potential of "Avatar". James Cameron has achieved an undefeated myth. Whether it is based on the historical Titanic or the completely fictional planet Pandora, it has become an earth Popular events!"
After the start of the new week, "Avatar" has not only ramped up the global film market with an unstoppable momentum, but also made the headlines of many media. No one doubts that this will be an epoch-making movie anymore.
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